SlideShare a Scribd company logo
A LATIN
AMERICAN
GENIUS
L E S S O N 3
Roberto Gómez Bolaños was a very intelligent and funny kid. At
that time, he clearly showed a high level of linguistic, musical and
kinesthetic intelligence.
By the time he was 20, he had spent a lot of time playing soccer,
boxing and composing music. But he had not yet tried writing
seriously. He dropped his engineering studies because he did not
like them.
One day, while he was working in a steel company, he saw an ad
from an advertising company in the newspaper. The ad wanted a
practical person to help in TV production and scriptwriting. He got
the job and started showing his potential.
While Gómez Bolaños was helping with production and jingles, the
advertising company asked him to write complete scripts for their
shows and to start acting.
One of the directors loved the scripts and decided to name him
Chespirito, to mean "little Shakespeare." After that, Chespirito
wrote 50 movies and several TV shows.Although he had not acted
before, he showed he was a very good and hilarious actor. His first
character was Dr. Chapatín.
Then came: Kiko, Chilindrina, Noño, Chimoltrufia, Chómpiras, etc. By
1970, he hadn't yet created El Chavo but he had already invented El
Chapulín Colorado (The Red Grasshopper). A year later, he came up
with El Chavo del 8 (The child from [the apartment number] 8)
By 1972, El Chapulín and El Chavo (two of Chespirito's most significant
characters) had already set a record in the Mexican TV ratings. By 1979, Spain
and many countries in Latin America were also broadcasting these shows.
El Chapulín was a successful character. It seems to be a criticism of
superheroes. He has the same values and mission of a superhero but he is
dumb and weak. He always makes mistakes and destroys places. The show
introduction and the heart with a Ch on Chapulín's chest seem to be a
caricature of Superman.
Its influence is so big that even The Simpsons has a character based on him
(the Bumblebee). These are some of the phrases that El Chapulín and El
Chavo made famous. Today some of them are part of Latin American cultural
tradition. No contaban con mi astucial: You did not count on my intelligence!
lo sospeché desde un principiol: I suspected it from the very beginning. .
El Chavo was just as successful. Part of its success ame from the
script because it revealed the Latin American reality of that
time.
It portrayed low-income people living together in a
neighborhood “vecindad” experiencing tragic and comic
situations.
El Chavo also presented children performed by adults and adults
that behaved like children. It was a good way to catch the
attention of both audiences
Chespirito calculated the expenses and gains of his TV shows very
well. He had a realistic selling strategy and he invested time and
money in it because he knew he was doing the right thing.
He is a good entrepreneur. By 1992, the year when the show
production stopped, millions of viewers around the world had
seen the show.
As a result of Chespirito’s entrepreneurial skills, his programs have
been translated into many languages such as French, Russian,
Portuguese, Italian, Chinese and Japanese.
Latin American Success
Fernando Gaitán is a successful Colombian TV scriptwriter. He has written
successful TV shows. Although his biggest success is Betty la fea (Ugly Betty),
by 1994 Gaitán’s fellow country men had already enjoyed another soap opera
that had reached the highest position in the ratings.
It was called Café con aroma de mujer, and it was very popular in many
countries all over Latin America. Some years before, Gaitán had also succeeded
with one more TV series about life on sugar cane plantations.
That series was Azúcar. Gaitán came up with Ugly Betty in 1999. Many
countries around the world liked this soap opera and Gaitán had to travel to
those places to help produce the new versions of the program.
It became a phenomenon in more than 60 countries on the 5 continents
including China —Ugly without Rival, USA —Ugly Betty, Mexico —La fea más
bella, Russia —Born Ugly, and India —There Is No One Like Jassi.
By 2002, the ratings of the countries where the program was broadcast. In China, for
instance, 73 million Ugly Betty had already set a record in Mandarin speakers watched
the first episode presented by Televisa.
This number is a historic record in the country if we consider that, according to Nielsen
ratings, the average number of viewers for this type of programs is around 30 million.
For example, 11 million watch CSI every week and 14 million watch Desperate
Housewives. Although Gaitán’s genius is unquestionable, it is not a satisfactory
explanation for the program’s success.
What, then, explains this phenomenon? In the case of Colombia, we could talk about the
advertising campaign carried out by the producers. They also carefully calculated all the
details from expenses and gains to investment and selling strategies. In other countries,
there was also lots of advertising. Additionally, the script showed a very uncommon TV
situation. For the first time a soap opera star was unattractive.
In fact, Betty’s way to success was a fight for equal rights that did not depend on the
superficial idea of physical beauty, but on her intelligence. Finally, there was one more
ingredient that helped to have this good result. All the actors, not only the main ones,
did a great job in their interpretations.
The funny side of the soap opera helped to get the incredible
ratings as well. Betty used to laugh at her own ugliness. While she
was working with her best friend, she even made jokes about it.
There was a group of hilarious secretaries called “the ugly girls
headquarters.” The mailman often made funny comments. Many
characters, especially the fashion designer, assumed a comic
attitude. The dialogs also included hilarious remarks.
In fact, the show was so funny for the people in the US that they
created a Halloween costume. All in all, different aspects
contributed to make this soap opera a great world success.
Which of these professionals did not appear depicted in
the soap opera?
BYE
BYE

More Related Content

Similar to A latin american genius 5

Cheap Research Paper Writing Service Essay Freelance Writer
Cheap Research Paper Writing Service Essay Freelance WriterCheap Research Paper Writing Service Essay Freelance Writer
Cheap Research Paper Writing Service Essay Freelance Writer
Rebecca Harris
 
ELECTIVE 3 (Stand Up Comedy).pptx philippine popular culture
ELECTIVE 3 (Stand Up Comedy).pptx philippine popular cultureELECTIVE 3 (Stand Up Comedy).pptx philippine popular culture
ELECTIVE 3 (Stand Up Comedy).pptx philippine popular culture
Nildo Olivera
 
ELECTIVE 3 (Stand Up Comedy).pptx philippine popular culture
ELECTIVE 3 (Stand Up Comedy).pptx philippine popular cultureELECTIVE 3 (Stand Up Comedy).pptx philippine popular culture
ELECTIVE 3 (Stand Up Comedy).pptx philippine popular culture
Nildo Olivera
 
Media powerpoint evaluation
Media powerpoint evaluationMedia powerpoint evaluation
Media powerpoint evaluationScotchapman2010
 
Family guy
Family guyFamily guy
Family guy
marymedranag321
 
Brilliant interview: Simon Cowell, “Mr X Factor”, genius music entrepreneur
Brilliant interview: Simon Cowell, “Mr X Factor”, genius music entrepreneurBrilliant interview: Simon Cowell, “Mr X Factor”, genius music entrepreneur
Brilliant interview: Simon Cowell, “Mr X Factor”, genius music entrepreneur
variousdesert4970
 
UTA Booking Guide 1.24.14
UTA Booking Guide 1.24.14UTA Booking Guide 1.24.14
UTA Booking Guide 1.24.14Christian Damon
 
History of Teen comedies
History of Teen comediesHistory of Teen comedies
History of Teen comediesncremona97
 

Similar to A latin american genius 5 (12)

Cheap Research Paper Writing Service Essay Freelance Writer
Cheap Research Paper Writing Service Essay Freelance WriterCheap Research Paper Writing Service Essay Freelance Writer
Cheap Research Paper Writing Service Essay Freelance Writer
 
FOTS Marketing Plan
FOTS Marketing PlanFOTS Marketing Plan
FOTS Marketing Plan
 
ELECTIVE 3 (Stand Up Comedy).pptx philippine popular culture
ELECTIVE 3 (Stand Up Comedy).pptx philippine popular cultureELECTIVE 3 (Stand Up Comedy).pptx philippine popular culture
ELECTIVE 3 (Stand Up Comedy).pptx philippine popular culture
 
ELECTIVE 3 (Stand Up Comedy).pptx philippine popular culture
ELECTIVE 3 (Stand Up Comedy).pptx philippine popular cultureELECTIVE 3 (Stand Up Comedy).pptx philippine popular culture
ELECTIVE 3 (Stand Up Comedy).pptx philippine popular culture
 
Reality shows
Reality showsReality shows
Reality shows
 
Media powerpoint evaluation
Media powerpoint evaluationMedia powerpoint evaluation
Media powerpoint evaluation
 
Only fools and horses
Only fools and horsesOnly fools and horses
Only fools and horses
 
Family guy
Family guyFamily guy
Family guy
 
Brilliant interview: Simon Cowell, “Mr X Factor”, genius music entrepreneur
Brilliant interview: Simon Cowell, “Mr X Factor”, genius music entrepreneurBrilliant interview: Simon Cowell, “Mr X Factor”, genius music entrepreneur
Brilliant interview: Simon Cowell, “Mr X Factor”, genius music entrepreneur
 
UTA Booking Guide 1.24.14
UTA Booking Guide 1.24.14UTA Booking Guide 1.24.14
UTA Booking Guide 1.24.14
 
History of Teen comedies
History of Teen comediesHistory of Teen comedies
History of Teen comedies
 
MediaKitONSCTV4
MediaKitONSCTV4MediaKitONSCTV4
MediaKitONSCTV4
 

More from laura salome

Razonamiento Matematico
Razonamiento MatematicoRazonamiento Matematico
Razonamiento Matematico
laura salome
 
Quinto sec u2 lesson 1
Quinto sec u2   lesson 1Quinto sec u2   lesson 1
Quinto sec u2 lesson 1
laura salome
 
Truth or myth 4
Truth or myth 4Truth or myth 4
Truth or myth 4
laura salome
 
Cuarto sec u2 lesson 1
Cuarto sec u2   lesson 1Cuarto sec u2   lesson 1
Cuarto sec u2 lesson 1
laura salome
 
Tercero sec u2 lesson 1
Tercero sec u2   lesson 1Tercero sec u2   lesson 1
Tercero sec u2 lesson 1
laura salome
 
2 sec u2 lesson 1
2 sec u2   lesson 12 sec u2   lesson 1
2 sec u2 lesson 1
laura salome
 
1 sec u2 lesson 1
1 sec u2   lesson 11 sec u2   lesson 1
1 sec u2 lesson 1
laura salome
 
razonamiento matematico
razonamiento matematicorazonamiento matematico
razonamiento matematico
laura salome
 

More from laura salome (8)

Razonamiento Matematico
Razonamiento MatematicoRazonamiento Matematico
Razonamiento Matematico
 
Quinto sec u2 lesson 1
Quinto sec u2   lesson 1Quinto sec u2   lesson 1
Quinto sec u2 lesson 1
 
Truth or myth 4
Truth or myth 4Truth or myth 4
Truth or myth 4
 
Cuarto sec u2 lesson 1
Cuarto sec u2   lesson 1Cuarto sec u2   lesson 1
Cuarto sec u2 lesson 1
 
Tercero sec u2 lesson 1
Tercero sec u2   lesson 1Tercero sec u2   lesson 1
Tercero sec u2 lesson 1
 
2 sec u2 lesson 1
2 sec u2   lesson 12 sec u2   lesson 1
2 sec u2 lesson 1
 
1 sec u2 lesson 1
1 sec u2   lesson 11 sec u2   lesson 1
1 sec u2 lesson 1
 
razonamiento matematico
razonamiento matematicorazonamiento matematico
razonamiento matematico
 

Recently uploaded

The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
MIRIAMSALINAS13
 
Embracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic ImperativeEmbracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic Imperative
Peter Windle
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
heathfieldcps1
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
vaibhavrinwa19
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
RaedMohamed3
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
Sandy Millin
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
EduSkills OECD
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
Tamralipta Mahavidyalaya
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
Vikramjit Singh
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
camakaiclarkmusic
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
CarlosHernanMontoyab2
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
Peter Windle
 

Recently uploaded (20)

The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
 
Embracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic ImperativeEmbracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic Imperative
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
 

A latin american genius 5

  • 2.
  • 3. Roberto Gómez Bolaños was a very intelligent and funny kid. At that time, he clearly showed a high level of linguistic, musical and kinesthetic intelligence. By the time he was 20, he had spent a lot of time playing soccer, boxing and composing music. But he had not yet tried writing seriously. He dropped his engineering studies because he did not like them. One day, while he was working in a steel company, he saw an ad from an advertising company in the newspaper. The ad wanted a practical person to help in TV production and scriptwriting. He got the job and started showing his potential.
  • 4. While Gómez Bolaños was helping with production and jingles, the advertising company asked him to write complete scripts for their shows and to start acting. One of the directors loved the scripts and decided to name him Chespirito, to mean "little Shakespeare." After that, Chespirito wrote 50 movies and several TV shows.Although he had not acted before, he showed he was a very good and hilarious actor. His first character was Dr. Chapatín. Then came: Kiko, Chilindrina, Noño, Chimoltrufia, Chómpiras, etc. By 1970, he hadn't yet created El Chavo but he had already invented El Chapulín Colorado (The Red Grasshopper). A year later, he came up with El Chavo del 8 (The child from [the apartment number] 8)
  • 5. By 1972, El Chapulín and El Chavo (two of Chespirito's most significant characters) had already set a record in the Mexican TV ratings. By 1979, Spain and many countries in Latin America were also broadcasting these shows. El Chapulín was a successful character. It seems to be a criticism of superheroes. He has the same values and mission of a superhero but he is dumb and weak. He always makes mistakes and destroys places. The show introduction and the heart with a Ch on Chapulín's chest seem to be a caricature of Superman. Its influence is so big that even The Simpsons has a character based on him (the Bumblebee). These are some of the phrases that El Chapulín and El Chavo made famous. Today some of them are part of Latin American cultural tradition. No contaban con mi astucial: You did not count on my intelligence! lo sospeché desde un principiol: I suspected it from the very beginning. .
  • 6. El Chavo was just as successful. Part of its success ame from the script because it revealed the Latin American reality of that time. It portrayed low-income people living together in a neighborhood “vecindad” experiencing tragic and comic situations. El Chavo also presented children performed by adults and adults that behaved like children. It was a good way to catch the attention of both audiences
  • 7. Chespirito calculated the expenses and gains of his TV shows very well. He had a realistic selling strategy and he invested time and money in it because he knew he was doing the right thing. He is a good entrepreneur. By 1992, the year when the show production stopped, millions of viewers around the world had seen the show. As a result of Chespirito’s entrepreneurial skills, his programs have been translated into many languages such as French, Russian, Portuguese, Italian, Chinese and Japanese.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Latin American Success Fernando Gaitán is a successful Colombian TV scriptwriter. He has written successful TV shows. Although his biggest success is Betty la fea (Ugly Betty), by 1994 Gaitán’s fellow country men had already enjoyed another soap opera that had reached the highest position in the ratings. It was called Café con aroma de mujer, and it was very popular in many countries all over Latin America. Some years before, Gaitán had also succeeded with one more TV series about life on sugar cane plantations. That series was Azúcar. Gaitán came up with Ugly Betty in 1999. Many countries around the world liked this soap opera and Gaitán had to travel to those places to help produce the new versions of the program. It became a phenomenon in more than 60 countries on the 5 continents including China —Ugly without Rival, USA —Ugly Betty, Mexico —La fea más bella, Russia —Born Ugly, and India —There Is No One Like Jassi.
  • 23.
  • 24. By 2002, the ratings of the countries where the program was broadcast. In China, for instance, 73 million Ugly Betty had already set a record in Mandarin speakers watched the first episode presented by Televisa. This number is a historic record in the country if we consider that, according to Nielsen ratings, the average number of viewers for this type of programs is around 30 million. For example, 11 million watch CSI every week and 14 million watch Desperate Housewives. Although Gaitán’s genius is unquestionable, it is not a satisfactory explanation for the program’s success. What, then, explains this phenomenon? In the case of Colombia, we could talk about the advertising campaign carried out by the producers. They also carefully calculated all the details from expenses and gains to investment and selling strategies. In other countries, there was also lots of advertising. Additionally, the script showed a very uncommon TV situation. For the first time a soap opera star was unattractive. In fact, Betty’s way to success was a fight for equal rights that did not depend on the superficial idea of physical beauty, but on her intelligence. Finally, there was one more ingredient that helped to have this good result. All the actors, not only the main ones, did a great job in their interpretations.
  • 25.
  • 26. The funny side of the soap opera helped to get the incredible ratings as well. Betty used to laugh at her own ugliness. While she was working with her best friend, she even made jokes about it. There was a group of hilarious secretaries called “the ugly girls headquarters.” The mailman often made funny comments. Many characters, especially the fashion designer, assumed a comic attitude. The dialogs also included hilarious remarks. In fact, the show was so funny for the people in the US that they created a Halloween costume. All in all, different aspects contributed to make this soap opera a great world success. Which of these professionals did not appear depicted in the soap opera?
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.