Mobinil is Egypt's largest mobile phone provider seeking to reduce costs and environmental impact through green initiatives. It has over 20 million subscribers in Egypt and earned $11 billion in net income in 2008. However, operating expenses are increasing, including from a recent fire caused by overuse of electricity. Mobinil plans to use more renewable energy sources like natural gas, go paperless to provide services online, install more efficient equipment in its many customer service centers, and invest in long-term changes to become more environmentally sustainable while maintaining profits.