A Dozen Good Reasons Why Avaus - Avaus Marketing Innovations

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Avaus Marketing Innovations is a customer engagement agency. We focus on sales driven marketing. We deliver marketing automation solutions to consumer and btob enterprises, analytics, marketing technology, marketing ROI, sales programs, digital advertising, lead generation, lead scoring, customer lifecycle management, personalization, analytics, predictive analytics, customer segmentation

A Dozen Good Reasons Why Avaus - Avaus Marketing Innovations

The study was conducted by Avaus Marketing Innovations, a leading data-driven marketing agency, together with ISS, a leading marketing research company. We asked Swedish and Finnish CMO’s, CTO’s and COO’s to assess the state of data and analytics in their companies, in four major areas: 1. Strategy and business objectives 2. Investments 3. People, processes and leadership 4. Tools and technologies Download the full study for free here: https://www.avaus.fi/en/state-of-analytics/

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