The document describes a case study of a 3D visualization project completed by Faraday 3D for Nordland Group to promote the renovation of the Rävala Büroohoone office building in Tallinn, Estonia. Faraday 3D created photomontages of the building transitioning from day to night by modeling the building, taking photos at different times, and using 560 Photoshop layers to seamlessly combine the images. The client praised Faraday 3D for their professional, collaborative approach and for producing a high-quality result that matched the client's vision.
This document provides information about Excel Plastics, a company that specializes in designing and producing retail displays. It outlines Excel's process from consultation through production. Excel works with major retailers to design displays using software like SolidWorks. They have capabilities for prototyping in materials like plastic, wood, and metal. Excel aims to collaborate closely with customers at each stage of a project to ensure it is completed on time and meets expectations.
What do we mean for IBM Garage operating model?
What are our IBM iX Studios? What are we doing in Milan, within the most innovative town district in Italy?
Let's give them a look, together!
Arsenal provides 3D printing services to help clients in the architecture, engineering, and construction industries. It offers accurate 3D printed models from CAD files to replace handmade models, which are expensive and time-consuming. Arsenal's models can be used to communicate design ideas to clients, get feedback, and help sell projects. Its services include advice on 3D printing for projects and custom solutions tailored to client needs.
ALPINA International is a leading manufacturer of sports eyewear with over 40% of the German snow goggles market. They faced challenges with long product development times using CATIA. ALPINA worked with an external design bureau that used think3 CAD software, starting with Eureka Gold. Migrating to thinkiD reduced the time to develop tools by 50% and shortened design cycles.
VR / AR for industry (VR / AR ihmisten apuneuvoina teollisuudessa)Pertti Huuskonen
This document discusses the potential for virtual and augmented reality (VR/AR) in industrial applications. It summarizes the VARPU project, a Finnish consortium working on making VR/AR content creation and use more practical for industry. Key applications discussed include using VR/AR for remote collaboration between field technicians and experts, and giving industrial workers real-time overlays of maintenance information in augmented reality. While VR is currently a solitary experience, the document suggests social VR could also be useful for remote collaboration in industrial workplaces.
VR ja AR ihmisten apuneuvoina teollisuudessa, Pertti Huuskonen Tampereen Ylio...CMADFI2018
This document discusses the potential for virtual and augmented reality (VR/AR) in industrial applications. It summarizes the VARPU project, a Finnish consortium working on making VR/AR content creation and use more practical for industry. Key applications discussed include using VR/AR for remote collaboration between field technicians and experts, and giving industrial workers real-time 3D models and maintenance information directly in their field of view through augmented reality glasses or tablets. While VR is currently a solitary experience, the document suggests social VR could enable shared viewing and commentary for remote collaboration purposes.
We are a professional surveying company specializing in 3D laser scanning with offices in the UK and Poland. We have over 30 CAD engineers and process laser scan data using software like Bentley and AutoDesk to produce deliverables such as 3D models, as-built documentation, and clash detection reports. Our services are applicable to architecture, industrial sites, offshore installations, and urban planning projects.
Platz Inc. is a furniture design platform company that uses its proprietary EFFIC protocol to quickly design furniture that the market wants. It offers one-stop services for furniture development including market analysis, design, manufacturing connections, and marketing through its online platform ZA:KAK. The platform reduced product design time by over 90% compared to traditional methods. Platz aims to grow ZA:KAK into a leading global furniture design platform.
This document provides information about Excel Plastics, a company that specializes in designing and producing retail displays. It outlines Excel's process from consultation through production. Excel works with major retailers to design displays using software like SolidWorks. They have capabilities for prototyping in materials like plastic, wood, and metal. Excel aims to collaborate closely with customers at each stage of a project to ensure it is completed on time and meets expectations.
What do we mean for IBM Garage operating model?
What are our IBM iX Studios? What are we doing in Milan, within the most innovative town district in Italy?
Let's give them a look, together!
Arsenal provides 3D printing services to help clients in the architecture, engineering, and construction industries. It offers accurate 3D printed models from CAD files to replace handmade models, which are expensive and time-consuming. Arsenal's models can be used to communicate design ideas to clients, get feedback, and help sell projects. Its services include advice on 3D printing for projects and custom solutions tailored to client needs.
ALPINA International is a leading manufacturer of sports eyewear with over 40% of the German snow goggles market. They faced challenges with long product development times using CATIA. ALPINA worked with an external design bureau that used think3 CAD software, starting with Eureka Gold. Migrating to thinkiD reduced the time to develop tools by 50% and shortened design cycles.
VR / AR for industry (VR / AR ihmisten apuneuvoina teollisuudessa)Pertti Huuskonen
This document discusses the potential for virtual and augmented reality (VR/AR) in industrial applications. It summarizes the VARPU project, a Finnish consortium working on making VR/AR content creation and use more practical for industry. Key applications discussed include using VR/AR for remote collaboration between field technicians and experts, and giving industrial workers real-time overlays of maintenance information in augmented reality. While VR is currently a solitary experience, the document suggests social VR could also be useful for remote collaboration in industrial workplaces.
VR ja AR ihmisten apuneuvoina teollisuudessa, Pertti Huuskonen Tampereen Ylio...CMADFI2018
This document discusses the potential for virtual and augmented reality (VR/AR) in industrial applications. It summarizes the VARPU project, a Finnish consortium working on making VR/AR content creation and use more practical for industry. Key applications discussed include using VR/AR for remote collaboration between field technicians and experts, and giving industrial workers real-time 3D models and maintenance information directly in their field of view through augmented reality glasses or tablets. While VR is currently a solitary experience, the document suggests social VR could enable shared viewing and commentary for remote collaboration purposes.
We are a professional surveying company specializing in 3D laser scanning with offices in the UK and Poland. We have over 30 CAD engineers and process laser scan data using software like Bentley and AutoDesk to produce deliverables such as 3D models, as-built documentation, and clash detection reports. Our services are applicable to architecture, industrial sites, offshore installations, and urban planning projects.
Platz Inc. is a furniture design platform company that uses its proprietary EFFIC protocol to quickly design furniture that the market wants. It offers one-stop services for furniture development including market analysis, design, manufacturing connections, and marketing through its online platform ZA:KAK. The platform reduced product design time by over 90% compared to traditional methods. Platz aims to grow ZA:KAK into a leading global furniture design platform.
This document is an archvisualization portfolio belonging to Giovanna Cardoso Viana Barbosa. It summarizes her education, work experience, skills, and recent projects. She has degrees in architecture, interior design, and design. Her work experience includes 3D modeling, rendering, and post-production. Her portfolio showcases recent scene shots, catalog shots, and product shots created for an office furniture company, as well as master's exercises and smaller interior design projects.
This company provides professional 3D laser scanning services with a focus on point cloud processing and deliverables such as 3D models, BIM models, and documentation. They have offices in Poland and the UK and work on projects across various industries including industrial sites, offshore installations, architecture, heritage sites, and urban planning. They employ CAD engineers and use software from Bentley, Autodesk, and Leica to process point clouds and generate outputs.
SeeSite Company Profile - Exteriors renders 2011 sandyseesite
SeeSite provides 3D modeling and rendering services to visualize construction projects. Sandy Graham leads SeeSite with a design background. Clients benefit from realistic renders and animations before building, allowing changes and accurate cost estimates. SeeSite builds 3D models from plans to create high-quality renders showing materials, lighting, and textures. This virtual preview saves time and money by finding issues early compared to discovering them in completed projects.
“Our aim is to provide a service that goes beyond simply producing good models.
By taking the time and interest to understanding the specific requirements of every project, and by acting as an information resources as well as specialist maker, we hope to add significant value to the resources at our client´s disposal when developing their ideas.”
The group was tasked with creating a product for Royal Mail distribution centers to both hide security locks on computer monitors and provide protection for staff. They developed a screen that clips under the desk for adjustability and easy installation without tools. The initial concept was revised to be deeper and open on one side based on feedback. They created designs, laser cut acrylic, and had metal parts manufactured to assemble the final product, though were unable to return it for final review due to delays.
Gianluca Cataldo is an Italian set designer and 3D visualizer based in London. He has over 10 years of experience in set design for theaters across Europe. He holds a Master's degree in set design from the Academy of Fine Arts in Venice and is proficient in 3D modeling software such as 3ds Max, V-Ray, Revit, and the Adobe Creative Suite.
Benoit is a freshly graduated industrial designer with 15 months of experience working on projects in 4 countries. He has worked on projects for companies like Volvo, BI2, Decathlon, Zeleritaz, Asnes, and Trondheim Kommune. Some of the projects he worked on include designing a wheel loader for Volvo, a sports bottle and armbands for BI2, a team sport product for Decathlon, inline skates for Zeleritaz, and touring skis and wood sports facilities for Asnes and Trondheim Kommune. Benoit enjoys challenges like vehicle design and utilizes sketching, 3D modeling, prototyping, and other design phases in his projects.
Advances in laser scanning technology have significantly reduced the time and costs required to 3D map large industrial sites like oil and gas terminals. This has made 3D mapping an affordable option for companies to better understand and manage their assets. Vopak's London terminal has commissioned a company called Advanced 3D Laser Solutions to 3D map their entire terminal. 3D mapping provides benefits like creating accurate fly-throughs for presentations, saving time by verifying dimensions on a computer instead of on-site, and modifying piping drawings as a desktop exercise.
Zaha Hadid Architects is exploring the use of Building Information Modeling (BIM) and Virtual Reality (VR) in their design process. They recognize that BIM allows for greater collaboration and an integrated design workflow. They discuss the differences between BIM Level 1 and Level 2, and how BIM can impact resources over the project phases. The company also explores the use of Mobile VR and Full VR, noting the tradeoffs between the two approaches in terms of hardware requirements and immersive capabilities. Their VR group is working to implement these technologies into client presentations and the design process.
Drew Hajduk provides contact information and examples of products he designed, including the Ella vacuum cleaner, Nice Rack magazine racks, and Globe lamp shades. The document summarizes Drew's skills in areas like insights, prototyping, CAD modeling, and storyboarding. It provides more details on several projects, describing the design process, prototypes, and insights gained regarding user needs.
Eddie Paul is the founder and president of EP Industries, which designs and builds customized vehicles and realistic animal models for Hollywood movies and television. Paul upgraded to the latest version of AutoCAD software to improve his design process. Using AutoCAD, Paul is able to work on 40 projects simultaneously, complete projects in less than 25% of the time compared to competitors, and quickly incorporate customizations. The enhanced AutoCAD capabilities allow Paul to design complex projects like metal sharks accurately and efficiently, meeting tight deadlines in industries like film production.
We explore the content of building with Secant Simulation and Emulation of Materials to confect the Product in Plait Glass. Reworking our rates we work to find the relevance between the Read and Write Mode of the Project. In V2 we begin to learn about tools, tooling and building concepts of Ark Mode. And in V3 will study the concepts of migrating versions in dimensional building.... In V2 we demonstrate the pattern for the CNC TREE and SECANT SIMULATION for the Tooling and in V3 we show the shakedown concept for versioning and part substitutions with a cost value impact statement
Phase I of Remote Converge Process is Outlined and Task Developed. The Theory of Remote takes on more dimensional consideration starting with processes we are more familiar with. The Sandbox approach in Phase I will lead into the full Glass Process in Phase II
3D laser scanning was used to document oil installations in Romania over the course of a week, capturing 57 scans. The scanning allowed for accurate 3D modeling and measurement of the complex pipe systems and infrastructure in a safe, efficient manner. Products delivered included 3D point clouds, 3D models compatible with engineering software, and an online platform allowing remote viewing and measurement of the scans. The company has extensive experience performing 3D laser scanning for oil and gas infrastructure projects.
Vladimir F. Castro is a 3D CAD Renderer/Specialist with over 10 years of experience in 3D modeling and rendering for projects in Saudi Arabia and the Philippines using software like 3dsMAX, Microstation, and AutoCAD. He currently works for JAL International in Saudi Aramco where he has contributed to numerous residential and commercial projects through 3D modeling, rendering, and 2D drafting. Castro holds a Bachelor's Degree in Architecture from Saint Louis University and has experience in engineering, interior design, and project management.
We explore the content of building with Secant Simulation and Emulation of Materials to confect the Product in Plait Glass. Reworking our rates we work to find the relevance between the Read and Write Mode of the Project. In V2 we begin to learn about tools, tooling and building concepts of Ark Mode. And in V3 will study the concepts of migrating versions in dimensional building.... In V2 we demonstrate the pattern for the CNC TREE and SECANT SIMULATION for the Tooling
Marson 3D Innovative, an Italian engineering company, was tasked with creating a new cryogenic plant inside an existing facility for their client Isagro within a tight deadline. To determine the best location for the new plant, Marson used laser scanning to capture 3D point cloud data of the existing facility and imported it into Intergraph CADWorx software to generate an as-built 3D model. This allowed them to virtually insert the new cryogenic plant design and check for interferences. The accurate 3D model and review capabilities of CADWorx helped Marson complete the project on schedule and ensured safe, compliant construction.
1) Tilden-Coil Constructors, a construction company in Southern California, adopted 3D laser scanning technologies like the FARO Focus3D X130 scanner to help solve problems, identify issues early, and save costs on their projects.
2) Scanning existing conditions and overlaying the point clouds on 3D models allows Tilden-Coil to find and resolve conflicts before they cause delays or become more expensive to fix. On one project, scanning identified that concrete slabs were poured too high, avoiding blaming the wrong subcontractors.
3) Scanning reinforced concrete walls and floors before pouring allows Tilden-Coil to coordinate openings for pipes and conduits to avoid
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORTdeekshithmaroli666
World trade center live proposal in kerala.
Future of our nation is looking towards kerala..?
Yes, because the biggest sludge less port is going to open in kerala soon and also about the hidden massing growth of tourism, it , business sector
This document is an archvisualization portfolio belonging to Giovanna Cardoso Viana Barbosa. It summarizes her education, work experience, skills, and recent projects. She has degrees in architecture, interior design, and design. Her work experience includes 3D modeling, rendering, and post-production. Her portfolio showcases recent scene shots, catalog shots, and product shots created for an office furniture company, as well as master's exercises and smaller interior design projects.
This company provides professional 3D laser scanning services with a focus on point cloud processing and deliverables such as 3D models, BIM models, and documentation. They have offices in Poland and the UK and work on projects across various industries including industrial sites, offshore installations, architecture, heritage sites, and urban planning. They employ CAD engineers and use software from Bentley, Autodesk, and Leica to process point clouds and generate outputs.
SeeSite Company Profile - Exteriors renders 2011 sandyseesite
SeeSite provides 3D modeling and rendering services to visualize construction projects. Sandy Graham leads SeeSite with a design background. Clients benefit from realistic renders and animations before building, allowing changes and accurate cost estimates. SeeSite builds 3D models from plans to create high-quality renders showing materials, lighting, and textures. This virtual preview saves time and money by finding issues early compared to discovering them in completed projects.
“Our aim is to provide a service that goes beyond simply producing good models.
By taking the time and interest to understanding the specific requirements of every project, and by acting as an information resources as well as specialist maker, we hope to add significant value to the resources at our client´s disposal when developing their ideas.”
The group was tasked with creating a product for Royal Mail distribution centers to both hide security locks on computer monitors and provide protection for staff. They developed a screen that clips under the desk for adjustability and easy installation without tools. The initial concept was revised to be deeper and open on one side based on feedback. They created designs, laser cut acrylic, and had metal parts manufactured to assemble the final product, though were unable to return it for final review due to delays.
Gianluca Cataldo is an Italian set designer and 3D visualizer based in London. He has over 10 years of experience in set design for theaters across Europe. He holds a Master's degree in set design from the Academy of Fine Arts in Venice and is proficient in 3D modeling software such as 3ds Max, V-Ray, Revit, and the Adobe Creative Suite.
Benoit is a freshly graduated industrial designer with 15 months of experience working on projects in 4 countries. He has worked on projects for companies like Volvo, BI2, Decathlon, Zeleritaz, Asnes, and Trondheim Kommune. Some of the projects he worked on include designing a wheel loader for Volvo, a sports bottle and armbands for BI2, a team sport product for Decathlon, inline skates for Zeleritaz, and touring skis and wood sports facilities for Asnes and Trondheim Kommune. Benoit enjoys challenges like vehicle design and utilizes sketching, 3D modeling, prototyping, and other design phases in his projects.
Advances in laser scanning technology have significantly reduced the time and costs required to 3D map large industrial sites like oil and gas terminals. This has made 3D mapping an affordable option for companies to better understand and manage their assets. Vopak's London terminal has commissioned a company called Advanced 3D Laser Solutions to 3D map their entire terminal. 3D mapping provides benefits like creating accurate fly-throughs for presentations, saving time by verifying dimensions on a computer instead of on-site, and modifying piping drawings as a desktop exercise.
Zaha Hadid Architects is exploring the use of Building Information Modeling (BIM) and Virtual Reality (VR) in their design process. They recognize that BIM allows for greater collaboration and an integrated design workflow. They discuss the differences between BIM Level 1 and Level 2, and how BIM can impact resources over the project phases. The company also explores the use of Mobile VR and Full VR, noting the tradeoffs between the two approaches in terms of hardware requirements and immersive capabilities. Their VR group is working to implement these technologies into client presentations and the design process.
Drew Hajduk provides contact information and examples of products he designed, including the Ella vacuum cleaner, Nice Rack magazine racks, and Globe lamp shades. The document summarizes Drew's skills in areas like insights, prototyping, CAD modeling, and storyboarding. It provides more details on several projects, describing the design process, prototypes, and insights gained regarding user needs.
Eddie Paul is the founder and president of EP Industries, which designs and builds customized vehicles and realistic animal models for Hollywood movies and television. Paul upgraded to the latest version of AutoCAD software to improve his design process. Using AutoCAD, Paul is able to work on 40 projects simultaneously, complete projects in less than 25% of the time compared to competitors, and quickly incorporate customizations. The enhanced AutoCAD capabilities allow Paul to design complex projects like metal sharks accurately and efficiently, meeting tight deadlines in industries like film production.
We explore the content of building with Secant Simulation and Emulation of Materials to confect the Product in Plait Glass. Reworking our rates we work to find the relevance between the Read and Write Mode of the Project. In V2 we begin to learn about tools, tooling and building concepts of Ark Mode. And in V3 will study the concepts of migrating versions in dimensional building.... In V2 we demonstrate the pattern for the CNC TREE and SECANT SIMULATION for the Tooling and in V3 we show the shakedown concept for versioning and part substitutions with a cost value impact statement
Phase I of Remote Converge Process is Outlined and Task Developed. The Theory of Remote takes on more dimensional consideration starting with processes we are more familiar with. The Sandbox approach in Phase I will lead into the full Glass Process in Phase II
3D laser scanning was used to document oil installations in Romania over the course of a week, capturing 57 scans. The scanning allowed for accurate 3D modeling and measurement of the complex pipe systems and infrastructure in a safe, efficient manner. Products delivered included 3D point clouds, 3D models compatible with engineering software, and an online platform allowing remote viewing and measurement of the scans. The company has extensive experience performing 3D laser scanning for oil and gas infrastructure projects.
Vladimir F. Castro is a 3D CAD Renderer/Specialist with over 10 years of experience in 3D modeling and rendering for projects in Saudi Arabia and the Philippines using software like 3dsMAX, Microstation, and AutoCAD. He currently works for JAL International in Saudi Aramco where he has contributed to numerous residential and commercial projects through 3D modeling, rendering, and 2D drafting. Castro holds a Bachelor's Degree in Architecture from Saint Louis University and has experience in engineering, interior design, and project management.
We explore the content of building with Secant Simulation and Emulation of Materials to confect the Product in Plait Glass. Reworking our rates we work to find the relevance between the Read and Write Mode of the Project. In V2 we begin to learn about tools, tooling and building concepts of Ark Mode. And in V3 will study the concepts of migrating versions in dimensional building.... In V2 we demonstrate the pattern for the CNC TREE and SECANT SIMULATION for the Tooling
Marson 3D Innovative, an Italian engineering company, was tasked with creating a new cryogenic plant inside an existing facility for their client Isagro within a tight deadline. To determine the best location for the new plant, Marson used laser scanning to capture 3D point cloud data of the existing facility and imported it into Intergraph CADWorx software to generate an as-built 3D model. This allowed them to virtually insert the new cryogenic plant design and check for interferences. The accurate 3D model and review capabilities of CADWorx helped Marson complete the project on schedule and ensured safe, compliant construction.
1) Tilden-Coil Constructors, a construction company in Southern California, adopted 3D laser scanning technologies like the FARO Focus3D X130 scanner to help solve problems, identify issues early, and save costs on their projects.
2) Scanning existing conditions and overlaying the point clouds on 3D models allows Tilden-Coil to find and resolve conflicts before they cause delays or become more expensive to fix. On one project, scanning identified that concrete slabs were poured too high, avoiding blaming the wrong subcontractors.
3) Scanning reinforced concrete walls and floors before pouring allows Tilden-Coil to coordinate openings for pipes and conduits to avoid
Similar to A case study of Rävala street office building visualization (20)
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORTdeekshithmaroli666
World trade center live proposal in kerala.
Future of our nation is looking towards kerala..?
Yes, because the biggest sludge less port is going to open in kerala soon and also about the hidden massing growth of tourism, it , business sector
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
My Fashion PPT is my presentation on fashion and TrendssMedhaRana1
This Presentation is in one way a guide to master the classic trends and become a timeless beauty. This will help the beginners who are out with the motto to excel and become a Pro Fashionista, this Presentation will provide them with easy but really useful ten ways to master the art of styles. Hope This Helps.
3. FARADAY
3D
www.faradaylabs.eu +372 5050 486 info@faradaylabs.eu
CUSTOMER
Nordland Group is a large Estonian real estate
developer with multiple assets in the country, mostly
concentrated in the Narva region.
The company has been growing fast in the recent years
through its ambitious projects aimed at turning the area
into a vibrant residential, commercial, business and
cultural hub.
Nordland Group’s many projects around Estonia
4. FARADAY
3D
www.faradaylabs.eu +372 5050 486 info@faradaylabs.eu
PROJECT
Rävala Büroohoone is a high-class office building in
downtown Tallinn.
Neatly situated in the very heart of Estonia’s capital city,
it is a popular choice among local businesses. However,
the venerable age of the edifice (it was built back in
1996) had long called for its renovation.
Back in the day...
5. FARADAY
3D
www.faradaylabs.eu +372 5050 486 info@faradaylabs.eu
After several months of research and planning, Nordland
came up with a modernization project that it was ready
to show to its prospective tenants.
But to do this, the developer needed compelling
promotional materials — ones that would show the
renovated building’s modern and businesslike nature.
3D visualization was a crucial part of this challenge.
6. FARADAY
3D
www.faradaylabs.eu +372 5050 486 info@faradaylabs.eu
SELECTION
Having a limited budget, the client initially tried to
perform the work on its own.
But soon it became obvious that only a professional and
specialized design firm would be able to present the
project the way it deserved.
Nordland worked with quite a few rendering contractors
over the years. However, this project needed not only
impeccable execution, but also high creativity and
flexibility in the work process.
Far from perfect
That moment when you realize you need external help
7. FARADAY
3D
www.faradaylabs.eu +372 5050 486 info@faradaylabs.eu
After studying its past design contracts, the company
turned its eye to Faraday 3D, a studio it had worked
with in 2014.
Back then, Faraday 3D helped Nordland provide a
convincing case for Sininõmme Kodu, a state-of-the-art
“garden city” for people seeking refuge from the urban
hustle and bustle in quiet natural surroundings.
Nordland was, in the words of its owner Priit Kotkas,
“amazed by the studio’s professionalism, consistency
and quality of work.”
After initial discussions, Nordland awarded Faraday 3D
with a mandate to carry out the Rävala Büroohoone
project with the budget and time limitations in mind.
8. FARADAY
3D
www.faradaylabs.eu +372 5050 486 info@faradaylabs.eu
PROCESS
1 CHOOSING THE APPROACH
Due to the financial and time constraints, Faraday 3D
decided to go for a photomontage instead of complete
3D visualization.
A rendered edifice model would be “embedded” into a
real photograph. Although “3D purists” would criticize
such an approach, it gives several advantages over
traditional 3D:
It’s less time consuming and thus quicker and less
expensive
It does not rely on architectural drawings of all the
buildings present in the picture. This is especially helpful
in city settings, where many buildings are not controlled
by the customer
If done professionally, it is more photorealistic than
a mid-priced 3D rendering. As you remember, 3D
photorealism requires painstaking attention to every
9. FARADAY
3D
www.faradaylabs.eu +372 5050 486 info@faradaylabs.eu
detail, which means at least an order-of-magnitude
increase in price
2 PICKING THE RIGHT ANGLE
Here’s a picture taken from a point originally chosen by
the customer for its initial sketches:
Perhaps, a less scrupulous studio would just take it for
granted and proceed onwards. But not us.
Find five mistakes
10. FARADAY
3D
www.faradaylabs.eu +372 5050 486 info@faradaylabs.eu
Having spent thousands of hours modeling and
visualizing buildings and structures in all kinds of
surroundings and environments, we have a sharp eye
on photographic composition — something many
designers pay much less attention to than it deserves.
It’s one thing to make a flawless 3D model, apply high-
quality textures and render the scene at max-realism
settings.
But if you don’t put the viewer in a point from which a
real building would look compelling, neither will your
visualization, however technically impeccable it is.
That’s why we have taken extra care to choose the
right viewing angle. The original one had quite a few
problems, such as:
The building located in the very middle of the picture,
giving it a static and passive feel
Traffic signs placed at the forefront and close to the
“golden section” of the picture, thus becoming the most
prominent part of the photograph
11. FARADAY
3D
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The red traffic light sending the viewer a subliminal
message to “stop”
Too much of roads in far-from-ideal conditions,
making the city look like a provincial town and not a
modern European capital
To select the perfect location, our photographer and
modeler Sergey Kirillov and his team spent the whole
day roaming around the building’s façade and taking
pictures from every point imaginable.
One could say it was an overkill, but for us it was a
matter of professionalism.
Rävala Street office complex: a busines pearl in the middle of Tallinn
12. FARADAY
3D
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3 TAKING THE PHOTOGRAPHS
A major challenge in the creation process was that
the client wanted to make a video-like sequence of the
building transitioning from day to night. This meant
that we had to take at least two pictures from perfectly
identical locations.
Having considered the option of leaving the camera on
the spot for twelve hours in a row, we decided that it
would be too much both time- and cost-wise.
So we came up with a creative solution: We would
leave chalk marks on the asphalt during the day and
place it in the same spot when the sun sets.
When “different as night and day” is not just a proverb
But the capricious Estonian weather washed away both
our marks and our initial plans.
13. FARADAY
3D
www.faradaylabs.eu +372 5050 486 info@faradaylabs.eu
We did not have another day for shooting, so we
took the hard decision to take the photographs from
approximately the same location and make the
necessary adjustments during post-production.
This turned out to be quite a challenge — but more on
this in Section 5.
4 MODELING THE BUILDING
Modeling might seem like the most repetitive and simple
part of the assignment: You just take the blueprint
and transfer its data one by one from the CAD to the
modeling software.
But that’s only so for a studio that performs its work
mechanically — which we are not.
We know that such seemingly uncreative work adds a
layer of review into the design process.
It’s not paid for, but it’s a handy bonus for the customer:
If the designer does her job carefully, looking beyond the
the vertices, edges and faces and seeing their real-world
14. FARADAY
3D
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meaning, she is able to notice defects in the blueprint
itself.
This can potentially save a ton of money for the
customer, who would otherwise only notice the
inconsistency when it was all too late.
“Clay” model, an inexpensive way to avoid expensive mistakes
Luckily, in this specific case the drawings were faultless,
and the modeling stage passed quicker than we had
expected. This allowed us to save billed time for
subsequent photomontage. And this was quite opportune!
15. FARADAY
3D
www.faradaylabs.eu +372 5050 486 info@faradaylabs.eu
5 MAKING THE COLLAGE
With the two precious photographs ready and the
building rendered, it was time for Igor Bobkov, our
Master of Photoshop and Visualization, to step in for the
final stage of the project.
The requirement to make a smooth transition of the
scene from day to night posed a great challenge on him.
As you remember, the weather did not allow us to
ensure an identical placement of the camera tripod,
and the two photographs turned alike — but not
indistinguishable — in geometry.
Thankfully, Igor is no rookie in 2D design. Through
painstaking work, he managed to alter the original
photos with surgical precision, so that the daytime and
nighttime pictures finally matched each other to a pixel.
In case you were wondering what “painstaking” means,
it took him 560 (five hundred and sixty) Photoshop
layers to make it right!
18. FARADAY
3D
www.faradaylabs.eu +372 5050 486 info@faradaylabs.eu
RESULTS
Through hard work of the whole team and tight
cooperation with the customer, we came up with a work
that we are truly proud of:
“She’s perfect!”
19. FARADAY
3D
www.faradaylabs.eu +372 5050 486 info@faradaylabs.eu
CUSTOMER’S OPINION
“The latest project made by Faraday 3D, a
photomontage of our Rävala street office complex in
downtown Tallinn is a work of impeccable quality down
to the finest detail,” says Nordland Group owner Priit
Kotkas.
“But even more importantly,” he continues, “Dimitri’s
team are true professionals of their trade. They
kept their ears open to our every wish and closely
collaborated with our managers. The result is a work
that strikingly matches our vision of the project.”
20. FARADAY
3D
www.faradaylabs.eu +372 5050 486 info@faradaylabs.eu
CONCLUSION
A common mistake of young 3D design studios is to
think that their work will be judged solely by the image
quality. The truth is, that’s only a necessary, but not a
sufficient condition.
We can view all 3D studios within a sort of pyramid, with
only a few select vendors having their deserved place on
the top tier:
“The vendor pyramid”: a hard road to the top
21. FARADAY
3D
www.faradaylabs.eu +372 5050 486 info@faradaylabs.eu
To make customers happy and loyal, you must perform
your work in such a way that the customer sees you as
a creative, professional, and businesslike counterparty
throughout the whole work process.
This means putting collaboration over negotiation
This means listening rather than talking
This means welcoming the change
This means being able to adapt
For us, this is more than work
This is our vocation and our vision
Can you say the same about your vendors?
If this sets you thinking, make sure to let us know!
22. FARADAY
3D
“We’ll be happy to take a
look at your project and
provide you with the best
offer you can get.
To do this, just drop us
an email at
info@faradaylabs.eu.
We’ll be looking forward
to your message!“
Yours,
Dimitri Bobkov,
CEO and Co-Founder,
Faraday 3D studio