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1
Wecolme Message!
The activities of a company associated with buying and selling a product or service that includes advertising,social media,
selling products Marketingis based on thinking about the business in termsof customer needs and their satisfactionmarketing
differs from selling because in the words of the best universityof the world.
A car pulled by a horse
Is it the future of finance?
Huy NguyenTrieu
@huynguyentrieu
Credit:	Justacarguy blog
2
The rise of Fintech has been breathtaking
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
The	Pulse	of	Fintech,	KPMG,	Mar	2016
Wired,	March	2015	
Peer	Pressure,	PWC,	February	2015
3
But we’re seeing cracks in the walls
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
The	Telegraph,	May	2016
Bloomberg,	February	2016	
Financial	News,	May	2016
4
What is the
future of finance
?
5
We’re very bad at predicting major changes
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
70%
10%
98%
1996 2005
Nokia
Motorola
LG
Sony	Ericsson
iOS
Android
Source:	Gartner	Group
6
What is the future of finance?
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
Poll	at	Oxford	Said	Business	School
7
A very strong trend: unbundling of finance
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
BANK
PAY
INVEST
BORROW
AFFIRM
EARNEST
ZOPA
KABBAGE
PRODIGY
MONDO
NUMBER26
ATOM
LOOT
NEAT
BETTERMENT
ACORNS
MOTIF
SIGFIG
NUTMEG
VENMO
KLARNA
SQUARE
IZETTLE
PAYFRIENDZ
8
Cheaper and better (We’ve seen it before…)
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
Pets.com
Petsmart
Petplanet
Petstore
Petopia
Vitamins
PlanetRX
More.com
Mother	
Nature
Vitamin	
Shoppe
Toysmart
Toytime
eToys
KBKids
Smarter	
kids
Beauty.com
Eve.com
Beauty	
Jungle
Gloss.com
iBeauty
Credit:	Pixabay
9
Cheaper and better : Good. Or Bad?
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
High Customer
Acquisition Cost
Margin
Pressure
Customer
Inertia
Challenging…
But not Impossible!
10
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
11
Incremental thinking is more natural
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
12
Disruptive thinking is harder
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
13
3 disruptive
trends in
Finance
14
Invisible
Finance
15
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
Do you need to see finance?
16
Watch the
White Space
17
Increasing number of sectors are underserved
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
The	Economist,	August	2014
18
36%
31% 31%
22% 22%
100%
113%
130%
94%
63%
Indonesia Philippines Vietnam Cambodia Myanmar
Bank
Mobile
Whole countries will leapfrog
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
19
Data
Monetization
20
A new business model for finance?
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
Interest
Income
Fees
65%
0%
35%
0%
0%
100%
Typical Bank Google
Interest
Income
Fees
Data
21
What is the future of finance?
@huynguyentrieu	@Finnovasia	– HK	30	May	2016
Poll	at	Oxford	Said	Business	School
22
Wecolme Message!
The activities of a company associated with buying and selling a product or service that includes advertising,social media,
selling products Marketingis based on thinking about the business in termsof customer needs and their satisfactionmarketing
differs from selling because in the words of the best universityof the world.
Disruption is never obvious. But it’s still coming.

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A car pulled by a horse: is it the future of finance?

  • 1. 1 Wecolme Message! The activities of a company associated with buying and selling a product or service that includes advertising,social media, selling products Marketingis based on thinking about the business in termsof customer needs and their satisfactionmarketing differs from selling because in the words of the best universityof the world. A car pulled by a horse Is it the future of finance? Huy NguyenTrieu @huynguyentrieu Credit: Justacarguy blog
  • 2. 2 The rise of Fintech has been breathtaking @huynguyentrieu @Finnovasia – HK 30 May 2016 The Pulse of Fintech, KPMG, Mar 2016 Wired, March 2015 Peer Pressure, PWC, February 2015
  • 3. 3 But we’re seeing cracks in the walls @huynguyentrieu @Finnovasia – HK 30 May 2016 The Telegraph, May 2016 Bloomberg, February 2016 Financial News, May 2016
  • 4. 4 What is the future of finance ?
  • 5. 5 We’re very bad at predicting major changes @huynguyentrieu @Finnovasia – HK 30 May 2016 70% 10% 98% 1996 2005 Nokia Motorola LG Sony Ericsson iOS Android Source: Gartner Group
  • 6. 6 What is the future of finance? @huynguyentrieu @Finnovasia – HK 30 May 2016 Poll at Oxford Said Business School
  • 7. 7 A very strong trend: unbundling of finance @huynguyentrieu @Finnovasia – HK 30 May 2016 BANK PAY INVEST BORROW AFFIRM EARNEST ZOPA KABBAGE PRODIGY MONDO NUMBER26 ATOM LOOT NEAT BETTERMENT ACORNS MOTIF SIGFIG NUTMEG VENMO KLARNA SQUARE IZETTLE PAYFRIENDZ
  • 8. 8 Cheaper and better (We’ve seen it before…) @huynguyentrieu @Finnovasia – HK 30 May 2016 Pets.com Petsmart Petplanet Petstore Petopia Vitamins PlanetRX More.com Mother Nature Vitamin Shoppe Toysmart Toytime eToys KBKids Smarter kids Beauty.com Eve.com Beauty Jungle Gloss.com iBeauty Credit: Pixabay
  • 9. 9 Cheaper and better : Good. Or Bad? @huynguyentrieu @Finnovasia – HK 30 May 2016 High Customer Acquisition Cost Margin Pressure Customer Inertia Challenging… But not Impossible!
  • 11. 11 Incremental thinking is more natural @huynguyentrieu @Finnovasia – HK 30 May 2016
  • 12. 12 Disruptive thinking is harder @huynguyentrieu @Finnovasia – HK 30 May 2016
  • 17. 17 Increasing number of sectors are underserved @huynguyentrieu @Finnovasia – HK 30 May 2016 The Economist, August 2014
  • 18. 18 36% 31% 31% 22% 22% 100% 113% 130% 94% 63% Indonesia Philippines Vietnam Cambodia Myanmar Bank Mobile Whole countries will leapfrog @huynguyentrieu @Finnovasia – HK 30 May 2016
  • 20. 20 A new business model for finance? @huynguyentrieu @Finnovasia – HK 30 May 2016 Interest Income Fees 65% 0% 35% 0% 0% 100% Typical Bank Google Interest Income Fees Data
  • 21. 21 What is the future of finance? @huynguyentrieu @Finnovasia – HK 30 May 2016 Poll at Oxford Said Business School
  • 22. 22 Wecolme Message! The activities of a company associated with buying and selling a product or service that includes advertising,social media, selling products Marketingis based on thinking about the business in termsof customer needs and their satisfactionmarketing differs from selling because in the words of the best universityof the world. Disruption is never obvious. But it’s still coming.