This document discusses a non-profit organization called Animal County India that works to help stray dogs. It aims to engage school children as volunteers to help care for dogs and raise support through social media and word-of-mouth promotion within school communities. Social media is seen as a powerful way to engage potential volunteers, especially among younger groups aged 13-30, and gaining followers and likes helps spread awareness of the organization's cause.

1. A non-profit organization.

3. This is rabies.

4. Why this cause?
People strongly connect with dogs, the most common
pet animal in India.
This emotional influence is a ready made catalyst- and
Animal County India is an extension that love –working
for stray dogs.
School children are a volunteer base free of grown- up
distractions of professional and adult life, and can
fearlessly ask for assistance and support – their childlike
enthusiasm their USP and guiding light.

5. Social Media
Social media is a powerful platform to engage, recruit and
reach out.
For heavily online target group (ages 13-30), using the
language of social media is vital.
Even simply “liking” a page adds value; Facebook fans are
social capital – powering the virility, web presence and
overall appeal of the cause.

6. Out door Promotion
A low – budget , high –on – output initiative
automatically advertises itself , via the word -
of- mouth impact of the heavily social children ,
their parents and teachers in the school
community.

7. Thank you