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1. A Camera That
Makes You Money

2. The Problem
Retail experts identified the 4 most
important numbers retailers must know …
… they observed that most don’t.

3. 1. How many of the
people who walk into your
stores buy something?

4. 2. How long do people
spend in your store?

5. 3. How long do people
wait before being served?

6. 4. How many of the people
who walk into your stores are
greeted by an employee?

7. shows a quick and easy way to measure customer numbers & cu
ic ways to use that data to increase conversion rates, average do

8. ProfitCam

11. Conversion Rate
• One of Retail Expert Paco Underhill’s Top 5 numbers
retailers must know & one of the least known, even by
the big retailers
• Must measure conversion rate from visitor to buyer
• Research shows 2 simple ways to increase conversion
rate
• 1. Reduce waiting times
• 2. Increase minutes in store

12. Average $ Sale
• Another Top 5 number is Interception Rate = % of
walk-ins who speak to an employee
• Increase Interception Rate & you increase Average
$ Sale

13. Gross Margin
Liquor retailer used the heat map to increase gross
profit by 20 % by moving higher margin items to areas
of higher traffic.

17. Summary
1. Measure conversion rate
2. Reduce wait times
3. Increase time in store
4. Increase interception rate
5. Improve margins by rearranging

19. 1212 cm ( 4.7 in )

22. MX Management Center User Guide & Training
VERSION 2 CREATED 5 FEB 2016

23. • Hardware, including extra memory installed
• Software, app & extra memory installed
• Analytics programmed & activated
• email reports programmed & activated
• System configured for remote access if required
• Initial training delivered
• Monitoring programmed & activated
ProfitCam

24. ProfitCam
A Camera That Makes You
Money