Reverend Thomas Bayes derived a theorem for probability inference that is widely used by statisticians today. Known as Bayes' Theorem or Bayes' Rule, it suggests that probability assessments should be updated based on new information received. Bayesian statistics applies this theorem to predict the likelihood of events by using prior distributions and observed data to calculate posterior distributions. Strategic Analysis Enterprises provides decision support solutions using quantitative tools like applied statistical models and Bayesian statistics under the direction of CEO Steve Shellman.