The Untold History of CRM
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The document discusses the challenges with traditional CRMs, including that they are complicated and difficult to use, requiring extensive manual data entry and training. This leads to poor adoption rates, as many users do not properly utilize their CRM or abandon it altogether. The document then introduces ProsperWorks as a new CRM that aims to address these issues by automating tasks, providing clean data, and being intuitive to use without training in order to improve user experience and adoption.
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The Untold History of CRM
- 1. CRM is a tool everyone needs— but no one uses. Like it or not, every single business depends on a CRM. From storing customer data to running sales processes (and everything in between), these systems are your single source of truth. Unfortunately, most CRMs are complicated, so people don’t use them.
- 2. It puts endless hurdles in front of you. The work required to manage a CRM is a huge burden. Endless manual entry leaves you with bad data, constant upkeep slows you down, and a complicated user expe- rience makes it impossible stay on top of leads and customers.
- 3. Never-ending obstacles have led to poor adoption. People using difficult CRMs usually do one of three things: don’t use it, don’t know how to use it, or go back to spreadsheets and post-it notes. As a result, time and money spent on implementations and training simply goes down the drain. What a shame!
- 4. Wouldn’t your job be easier if those obstacles went away? It’s crazy to think 47% of all CRM implementa- tions fail. That’s why we took matters into our own hands and built a CRM (ProsperWorks!) to delight businesses everywhere
- 5. You can use a CRM, without the excess baggage. ProsperWorks lets you access your CRM right from your email inbox, automates annoying tasks, and provides you with clean data at all times. Did we mention you can do this without any training?
- 6. Enabling you to sprint at full force… ProsperWorks assists you with each stage of your sales process so you and your team are always in the best position to win. With nothing in your way, you’ll save time, close more deals, and most importantly, build stronger customer relationships.
- 7. …and get to the finish line faster. ProsperWorks is a CRM that truly will make your life easier, your job better, and your company more successful. You’ll find when your team loves their CRM, you’ll reach new levels of productivity and business growth. And you will live happily ever after.