A quick peak at this afternoon's post-hurricane reflections on neighborhood business. Paying attention to details in one Toronto block.

1. Creativity
Assignment #2:
Paying Attention
By: Christina Braid
Toronto, Ontario

2. Store #1: Travel Agency

3. Neat Images of Technology

4. Definitely
A Vacation Propaganda Hangout
(No prices in sight)

5. Canadian Coffee
Stop
Tim Hortons

6. I enter the shop… coffee…

7. No pricing… but delightful
treats invite…

8. Happy Faces Greet Customers
Chocolate Swirls enforce customer purchasing power

9. Banking in Toronto
BMO … a bank you can trust…

10. Cabbageheads… inviting investors
A fall investment draws you into the concrete space…

11. Observations
Another reminder of welcome. Hallowe’en candy invitation. Bank with
BMO.

12. The sign says it all…
Caramel Latte, no foam…

13. Coffee Culture… coffee bliss
in rows (prices no where to be
found)

14. More magical blends…

15. Beauty Shop… so many
menu possibilities!

16. Inner Beauty… inside

17. A Bar for all seasons

18. Wings… deelish
$ 11. 95 or 13.95 with a blue
Jug…. Of… BUD. Truly Canadian.
Beertastic
Reminders on the window that one
can find some kind of wonderful
ale.

19. Outdoor Patio
Post Hurricane …. pre-hallowe’en
aftermath…
Entrez vous
Unfortunately, it was impossible to
take photos inside… but the
exterior door CAUTIONS visitors
to BEWARE the AUTODOOR.

20. Thanks, Tina, for giving us time to finish our
creative investigations.
Brands on wheels…

21. Venture Lab – Creativity Assignment
#2 by: Christina Braid
This assignment focused on paying attention. I enjoyed the
simplicity of the exercise. The need to suddenly TAKE NOTE
of the creative ways retail / small business attempts to
capture the consumer’s imagination.

22. What we see…
Storefronts are filled with information. And in a city, the context can
prompt creative interactions with this information. And the desire to
CAPTURE them on camera created a method for historicizing our
daily experiences. I did a similar assignment once with students in
Florence. Photography invites reflection.

23. Stanford University (Tina Seelig)
Venture Lab – Assignment #2
Thanks for the opportunity to create!
Christina Braid, Toronto, Ontario.