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A/B Testing |   Time Activated Links
Different Messages
        at
 Different Times
      affects
Goal Conversions
Let’s Find Out
Version A                      Version B



Less Than 60 Seconds on Page   More Than 60 Seconds on Page




     A/B Testing with Time Activated Links
Version A                                               Version B



Less Than 60 Seconds on Page                           More Than 60 Seconds on Page



                   Treatments by Time Scenarios . . .
    Here, we are testing performance of two (2) page versions, one per time scenario.

•   Version A: Pitches prioritized value messaging first w/ pricing below the fold.

•   Version B: Would be existing approach to pricing page


       A/B Testing with Time Activated Links
2 Different Versions

Version A                                                     Version A


              Version B                           Version B


Less Than 60 Seconds on Page                 More Than 60 Seconds on Page




     A/B Testing with Time Activated Links
2 Different Versions

 Version A                                                                 Version A


                  Version B                                Version B


Less Than 60 Seconds on Page                           More Than 60 Seconds on Page



                   Treatments by Time Scenarios . . .
Here, we are testing performance of two (2) page versions under both (2) time scenarios.

•   Version A: Pitches prioritized value messaging first w/ pricing below the fold.

•   Version B: Would be existing approach to pricing page


      A/B Testing with Time Activated Links
4 Different Versions

Version A                                                     Version C


              Version B                           Version D


Less Than 60 Seconds on Page                 More Than 60 Seconds on Page




     A/B Testing with Time Activated Links
4 Different Versions

    Version A                                                                                      Version C


                        Version B                                             Version D


Less Than 60 Seconds on Page                                             More Than 60 Seconds on Page



                         Treatments by Time Scenarios . . .
Here, we are testing performance of Four (4) page versions under both (2) time scenarios.

•    Version A: Pitches prioritized value messaging first w/ pricing below the fold.

•    Version B: Same as Version A, but with different messaging tone and character (e.g., active, slang, humorous, etc.)

•    Version C: Perhaps existing pricing page.

•
        A/B Testing with Time Activated Links
     Version D: Another version of pricing page, perhaps with short video or a Chat Pop-up, etc.
THANK YOU

   Chris Hopf
   206 817 3040
   http://pricingwire.com
   chris@pricingwire.com
   @pricing

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A/B Testing with Time Activated Links - EXAMPLES of CONCEPT

  • 1. A/B Testing | Time Activated Links
  • 2. Different Messages at Different Times affects Goal Conversions
  • 4. Version A Version B Less Than 60 Seconds on Page More Than 60 Seconds on Page A/B Testing with Time Activated Links
  • 5. Version A Version B Less Than 60 Seconds on Page More Than 60 Seconds on Page Treatments by Time Scenarios . . . Here, we are testing performance of two (2) page versions, one per time scenario. • Version A: Pitches prioritized value messaging first w/ pricing below the fold. • Version B: Would be existing approach to pricing page A/B Testing with Time Activated Links
  • 6. 2 Different Versions Version A Version A Version B Version B Less Than 60 Seconds on Page More Than 60 Seconds on Page A/B Testing with Time Activated Links
  • 7. 2 Different Versions Version A Version A Version B Version B Less Than 60 Seconds on Page More Than 60 Seconds on Page Treatments by Time Scenarios . . . Here, we are testing performance of two (2) page versions under both (2) time scenarios. • Version A: Pitches prioritized value messaging first w/ pricing below the fold. • Version B: Would be existing approach to pricing page A/B Testing with Time Activated Links
  • 8. 4 Different Versions Version A Version C Version B Version D Less Than 60 Seconds on Page More Than 60 Seconds on Page A/B Testing with Time Activated Links
  • 9. 4 Different Versions Version A Version C Version B Version D Less Than 60 Seconds on Page More Than 60 Seconds on Page Treatments by Time Scenarios . . . Here, we are testing performance of Four (4) page versions under both (2) time scenarios. • Version A: Pitches prioritized value messaging first w/ pricing below the fold. • Version B: Same as Version A, but with different messaging tone and character (e.g., active, slang, humorous, etc.) • Version C: Perhaps existing pricing page. • A/B Testing with Time Activated Links Version D: Another version of pricing page, perhaps with short video or a Chat Pop-up, etc.
  • 10.
  • 11. THANK YOU Chris Hopf 206 817 3040 http://pricingwire.com chris@pricingwire.com @pricing