Cyflwyniad ar sut mae mudiad Topagunea yn cynyddu'r defnydd o'r iaith Fasgeg ymysg pobl sy'n medru'r iaith yn barod drwy hyrwyddo defnydd o'r iaith mewn sawl cyfrwng fel y wasg ac ar y we.
A presentation on how the Topagunea organisation aims to increase the use of Basque among those who can speak it through promoting greater use of the language in various mediums such as local press and on the web.
The document discusses primary and secondary research methods used by C&C Group plc and Magners to understand customer behavior and preferences. These include consumer panels, focus groups, tasting events, surveys, and reports from Mintel. The research aims to learn when and where customers drink, what they like, and how Magners compares to competitors. It also provides information on seasonal demand and opportunities to expand availability. The target market is young adults aged 20-25.
Primary research involves collecting original data through methods like questionnaires, interviews, and observations. Secondary research summarizes and analyzes existing research, such as published studies, rather than primary data collection. It is commonly used in medical and market research to synthesize findings from multiple primary sources using techniques like systematic reviews and meta-analysis.
This document is about imperfect competition and monopoly. It defines imperfect competition as situations where individual sellers can influence the price of their output, such as in oligopolies and monopolistic competition. Monopoly is described as a market with a single seller who can set price without competition. The document includes a graphical depiction of demand curves under perfect versus imperfect competition. It notes there are many varieties of imperfect competitors in an economy, from fast-changing tech industries to more stable funeral services. Finally, it outlines that monopolies have single production of a unique product and can earn economic profits by setting price without rival firms.
The document discusses perfect competition in markets. Under perfect competition, all firms produce identical products, are price takers, have small market shares, and provide full information to buyers. In the long run, perfect competition leads to economic efficiency as firms earn only normal profits and resources are optimally allocated. While low profits may limit investment, perfect competition benefits consumers through competitive pricing, product variety, and influence over prices. The authors argue that operating under perfect competition will help their on-campus business succeed when facing other competitors in the future.
Target market and market segmentation of Coca-Colasikander22
The document provides a history of Coca-Cola and its operations in Pakistan. It discusses that Coca-Cola traces its origins to 1886 when an Atlanta pharmacist began producing Coca-Cola syrup. It began operating in Pakistan in 1953 and has bottling plants in several major Pakistani cities. Coca-Cola targets most age groups but especially those aged 18-25, which make up around 40% of its customer base. The document also outlines various ways Coca-Cola segments the Pakistani market including by gender, lifestyle, socioeconomic status, geography, climate, demographics, and psychographics.
This document discusses secondary and primary data collection methods for research. It provides advantages and disadvantages of each. Secondary data involves using existing published information from other sources, while primary data involves direct collection of new data for the specific research purpose. Common primary methods include surveys, experiments, observations and case studies. The document also lists sources of secondary data for the leisure and travel industry and has groups do tasks to collect secondary data from the internet or library.
The document discusses key concepts in marketing, including that marketing is a process of creating value for customers and building relationships to capture value in return. It defines marketing as understanding customer needs and offering products/services to satisfy those needs better than competitors. The marketing concept orientation focuses on knowing customer needs and satisfying them better than others.
Cyflwyniad ar sut mae mudiad Topagunea yn cynyddu'r defnydd o'r iaith Fasgeg ymysg pobl sy'n medru'r iaith yn barod drwy hyrwyddo defnydd o'r iaith mewn sawl cyfrwng fel y wasg ac ar y we.
A presentation on how the Topagunea organisation aims to increase the use of Basque among those who can speak it through promoting greater use of the language in various mediums such as local press and on the web.
The document discusses primary and secondary research methods used by C&C Group plc and Magners to understand customer behavior and preferences. These include consumer panels, focus groups, tasting events, surveys, and reports from Mintel. The research aims to learn when and where customers drink, what they like, and how Magners compares to competitors. It also provides information on seasonal demand and opportunities to expand availability. The target market is young adults aged 20-25.
Primary research involves collecting original data through methods like questionnaires, interviews, and observations. Secondary research summarizes and analyzes existing research, such as published studies, rather than primary data collection. It is commonly used in medical and market research to synthesize findings from multiple primary sources using techniques like systematic reviews and meta-analysis.
This document is about imperfect competition and monopoly. It defines imperfect competition as situations where individual sellers can influence the price of their output, such as in oligopolies and monopolistic competition. Monopoly is described as a market with a single seller who can set price without competition. The document includes a graphical depiction of demand curves under perfect versus imperfect competition. It notes there are many varieties of imperfect competitors in an economy, from fast-changing tech industries to more stable funeral services. Finally, it outlines that monopolies have single production of a unique product and can earn economic profits by setting price without rival firms.
The document discusses perfect competition in markets. Under perfect competition, all firms produce identical products, are price takers, have small market shares, and provide full information to buyers. In the long run, perfect competition leads to economic efficiency as firms earn only normal profits and resources are optimally allocated. While low profits may limit investment, perfect competition benefits consumers through competitive pricing, product variety, and influence over prices. The authors argue that operating under perfect competition will help their on-campus business succeed when facing other competitors in the future.
Target market and market segmentation of Coca-Colasikander22
The document provides a history of Coca-Cola and its operations in Pakistan. It discusses that Coca-Cola traces its origins to 1886 when an Atlanta pharmacist began producing Coca-Cola syrup. It began operating in Pakistan in 1953 and has bottling plants in several major Pakistani cities. Coca-Cola targets most age groups but especially those aged 18-25, which make up around 40% of its customer base. The document also outlines various ways Coca-Cola segments the Pakistani market including by gender, lifestyle, socioeconomic status, geography, climate, demographics, and psychographics.
This document discusses secondary and primary data collection methods for research. It provides advantages and disadvantages of each. Secondary data involves using existing published information from other sources, while primary data involves direct collection of new data for the specific research purpose. Common primary methods include surveys, experiments, observations and case studies. The document also lists sources of secondary data for the leisure and travel industry and has groups do tasks to collect secondary data from the internet or library.
The document discusses key concepts in marketing, including that marketing is a process of creating value for customers and building relationships to capture value in return. It defines marketing as understanding customer needs and offering products/services to satisfy those needs better than competitors. The marketing concept orientation focuses on knowing customer needs and satisfying them better than others.
Exellence in US Hispanic Communications - A Master Thesis by Marcelo HarfuchMarcelo Harfuch
This document summarizes research on communications with Hispanic audiences in the United States. It finds that the Hispanic population has grown significantly and will continue growing, making Hispanics an important demographic. However, communications with Hispanics often fail because they do not respect Hispanic culture, language preferences, and values. Effective Hispanic communications require understanding acculturation levels, tailoring messages to Hispanic subgroups, and using emotional and culturally relevant messaging in Spanish to connect with audiences at a heart level.
The Exploding Hispanic Market (Diving into the Hispanic Swimming Pool)Steven Permuy
Multicultural marketing best practice for targeting the US Hispanic market. (This article was expanded and republished for Outerwear Magazine under the byline: 'The exploding Hispanic market'.)
Connecting with Latinos: Multicultural, Millennial & Mobile Melinda Gipson
Joe Camacho, CMO of Sabio Mobile, keynoted Campaign Technology East with an overview of how to reach Latino / Hispanic Voters in your next digital campaign.
This document discusses trends in the Hispanic consumer market in the United States. It finds that the Hispanic population, especially younger cohorts, is growing rapidly and influencing American culture. Hispanics now make up 16% of the US population and control 10% of discretionary spending. The markets seeing the largest growth in Hispanic populations are spread across the country. Hispanic consumers tend to be more optimistic about their financial future compared to non-Hispanics. While language preferences vary by generation, three-quarters of Hispanic adults prefer to speak at least some Spanish. Advertising in Spanish resonates even with many English-dominant Hispanics. Technology and retail websites visited by Spanish-speaking consumers reflect this demographic's influence.
This document discusses marketing and outreach to the Hispanic and Latino population in Colorado. It notes that Hispanics and Latinos account for 20% of Colorado's population and spent $1.5 trillion in 2015. By 2050, Hispanics and Latinos are projected to make up 30% of the US population. The document emphasizes that effective marketing to Hispanics requires being culturally relevant, not just linguistically translated. It identifies five cultural values - Simpatia, Personalismo, Respeto, Familismo, and Fatalismo - that strongly influence Hispanic spending and life choices and must be understood for successful advertising and outreach. It promotes a presentation by Borunda Media Solutions to help businesses understand these
The document discusses how marketers should approach reaching the Hispanic population in the United States. While Spanish was once the dominant language among U.S. Hispanics, immigration has slowed and more Hispanics are being born in the U.S., causing the prominence of Spanish to slowly recede. However, U.S. born Hispanics still have a strong cultural legacy that affects their worldview. Simply translating ads to Spanish or targeting Hispanics with general "mainstream" ads does not work. To connect with Hispanic consumers, marketers must understand how cultural values around family, social interactions, and the tension between Hispanic and American culture shape their perspectives. Failing to consider a consumer's cultural heritage can be as
This issue of Hispanic Living magazine celebrates Latino culture and contributions. It features stories on Latina winemakers in California, chefs exploring Peruvian cuisine, and exploring national parks. It also includes profiles of actress Gina Torres and a mother sharing challenges of raising a child with ADHD. Additionally, it covers Hispanic Heritage Month, Ricky Martin searching for the next boy band, and Pope Francis' upcoming visit to the U.S.
This document discusses strategies for marketing to US Hispanics. It notes that US Hispanics are a diverse group originating from over 40 countries. While many speak English most of the time online, Spanglish may resonate more for certain product categories. The key is taking a culturally sensitive approach and understanding that language is less important than cultural relevance. Reaching US Hispanics can have global impact since they have family abroad. Marketers need to allocate over 8% of their budget to effectively reach the one-fifth of the US population that is Hispanic.
Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition, TheMarketResearch.com
The document is a report on the Hispanic (Latino) market in the United States from a generational perspective. Some of the key findings are:
- As of 2007, Hispanics accounted for half of total U.S. population growth and their population and buying power are projected to continue growing significantly in the coming decades.
- There are nearly uniform differences in consumer attitudes and behaviors between Hispanic and non-Hispanic consumers across all age groups, suggesting strong cultural ties continue to differentiate Hispanics regardless of age or acculturation level.
- Younger Hispanic generations like Gen X and Gen Y represent the largest segments and offer many opportunities for marketers across various industries due to their growing populations
This document discusses changing demographics in the United States, focusing on diversity and population shifts among major ethnic groups. It notes that while the US appears increasingly diverse, demographer William Frey's research found that minority populations remain concentrated in specific regions and metro areas. The document then examines population trends among Hispanics, Asians, blacks, and whites, finding that while Hispanics and Asians continue concentrating in gateway cities, both groups are dispersing more rapidly to new areas. It also discusses the movement of blacks to the growing Southern cities and of whites to states in the West, South, and Rockies.
This document discusses strategies for retailers to better market to Hispanic consumers in Michigan. It begins by outlining presentation objectives around cultural competency and its benefits. Some key facts provided include that Latinos are the second largest ethnic group in the US, with a population of 55 million that is expected to grow to 112 million by 2050. Their buying power is estimated to reach $1.7 trillion by 2017. The document then discusses Hispanic population concentrations and preferences around music genres. It emphasizes becoming familiar with customers' cultural preferences and languages spoken to make them feel like part of the family. Specific recommendations are offered around conducting local marketing and advertising through popular Hispanic media channels, as well as cultural competency training for staff.
The document summarizes the history of immigration to Minnesota from various ethnic groups. It discusses the major waves of German, Scandinavian, and Asian immigrants settling in the state, primarily in the 19th century. It also outlines the more recent growth of the Latino and African immigrant populations since the 1990s, noting their significant economic contributions through small businesses and entrepreneurship. The document analyzes the push-pull factors and economic impacts of immigration from each group.
This document provides information about Latino SUAVE magazine, including its mission, target market, distribution, readership, and advertising rates. Some key details:
- The magazine aims to reach Latinos nationwide and internationally with stories that inform, inspire, and transform lives.
- Its target market is the fast-growing Hispanic population in the US, which is younger, increasingly affluent, and has significant spending power.
- Currently the magazine has a circulation of 28,000 distributed locally in Denver, but its vision is to increase circulation to 100,000 and gain national distribution to reach top Hispanic markets across the US.
- Advertising rates start at $4,100 for a full-page ad currently
What is Hispanic Heritage Month? How can Members and their staff observe HHM? The Hispanic Leadership Network highlights 5 ways to engage Hispanics this HHM.
The document summarizes trends in the Hispanic population in the United States. It notes that the Hispanic population is younger than other ethnic groups and more Hispanics are born in the US each year than immigrate. Second generation Hispanics tend to have higher incomes and education levels than their parents. Hispanic culture is becoming more mainstream in America, with Spanish words and Hispanic foods and flavors growing in popularity. Hispanic media and brands are also targeting English-speaking Latinos.
1. Developing effective messaging for Hispanic audiences requires understanding how their cultural filter shapes how they view the world and marketing. This filter is formed by factors like language, religion, acculturation level, and shared experiences.
2. When communicating with Hispanic consumers, marketers should observe the audience, understand language preferences and segmentation, base designs and messages on audience insights, use subtle visual cues, and test concepts with focus groups.
3. Both Spanish and English are important to Hispanic audiences, with language preference depending on acculturation level, generation, and content type. Marketers must consider both languages as well as Spanglish.
The document discusses the growing multicultural populations in the United States and opportunities for multicultural marketing. It notes that minorities will comprise a majority of the population in many urban markets by 2020. Hispanic, Asian, and African American populations and purchasing power are growing rapidly. However, traditional targeting methods may not accurately identify ethnicities, languages, or religions. E-Tech claims to offer a solution to more precisely identify these groups using various data sources.
Exellence in US Hispanic Communications - A Master Thesis by Marcelo HarfuchMarcelo Harfuch
This document summarizes research on communications with Hispanic audiences in the United States. It finds that the Hispanic population has grown significantly and will continue growing, making Hispanics an important demographic. However, communications with Hispanics often fail because they do not respect Hispanic culture, language preferences, and values. Effective Hispanic communications require understanding acculturation levels, tailoring messages to Hispanic subgroups, and using emotional and culturally relevant messaging in Spanish to connect with audiences at a heart level.
The Exploding Hispanic Market (Diving into the Hispanic Swimming Pool)Steven Permuy
Multicultural marketing best practice for targeting the US Hispanic market. (This article was expanded and republished for Outerwear Magazine under the byline: 'The exploding Hispanic market'.)
Connecting with Latinos: Multicultural, Millennial & Mobile Melinda Gipson
Joe Camacho, CMO of Sabio Mobile, keynoted Campaign Technology East with an overview of how to reach Latino / Hispanic Voters in your next digital campaign.
This document discusses trends in the Hispanic consumer market in the United States. It finds that the Hispanic population, especially younger cohorts, is growing rapidly and influencing American culture. Hispanics now make up 16% of the US population and control 10% of discretionary spending. The markets seeing the largest growth in Hispanic populations are spread across the country. Hispanic consumers tend to be more optimistic about their financial future compared to non-Hispanics. While language preferences vary by generation, three-quarters of Hispanic adults prefer to speak at least some Spanish. Advertising in Spanish resonates even with many English-dominant Hispanics. Technology and retail websites visited by Spanish-speaking consumers reflect this demographic's influence.
This document discusses marketing and outreach to the Hispanic and Latino population in Colorado. It notes that Hispanics and Latinos account for 20% of Colorado's population and spent $1.5 trillion in 2015. By 2050, Hispanics and Latinos are projected to make up 30% of the US population. The document emphasizes that effective marketing to Hispanics requires being culturally relevant, not just linguistically translated. It identifies five cultural values - Simpatia, Personalismo, Respeto, Familismo, and Fatalismo - that strongly influence Hispanic spending and life choices and must be understood for successful advertising and outreach. It promotes a presentation by Borunda Media Solutions to help businesses understand these
The document discusses how marketers should approach reaching the Hispanic population in the United States. While Spanish was once the dominant language among U.S. Hispanics, immigration has slowed and more Hispanics are being born in the U.S., causing the prominence of Spanish to slowly recede. However, U.S. born Hispanics still have a strong cultural legacy that affects their worldview. Simply translating ads to Spanish or targeting Hispanics with general "mainstream" ads does not work. To connect with Hispanic consumers, marketers must understand how cultural values around family, social interactions, and the tension between Hispanic and American culture shape their perspectives. Failing to consider a consumer's cultural heritage can be as
This issue of Hispanic Living magazine celebrates Latino culture and contributions. It features stories on Latina winemakers in California, chefs exploring Peruvian cuisine, and exploring national parks. It also includes profiles of actress Gina Torres and a mother sharing challenges of raising a child with ADHD. Additionally, it covers Hispanic Heritage Month, Ricky Martin searching for the next boy band, and Pope Francis' upcoming visit to the U.S.
This document discusses strategies for marketing to US Hispanics. It notes that US Hispanics are a diverse group originating from over 40 countries. While many speak English most of the time online, Spanglish may resonate more for certain product categories. The key is taking a culturally sensitive approach and understanding that language is less important than cultural relevance. Reaching US Hispanics can have global impact since they have family abroad. Marketers need to allocate over 8% of their budget to effectively reach the one-fifth of the US population that is Hispanic.
Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition, TheMarketResearch.com
The document is a report on the Hispanic (Latino) market in the United States from a generational perspective. Some of the key findings are:
- As of 2007, Hispanics accounted for half of total U.S. population growth and their population and buying power are projected to continue growing significantly in the coming decades.
- There are nearly uniform differences in consumer attitudes and behaviors between Hispanic and non-Hispanic consumers across all age groups, suggesting strong cultural ties continue to differentiate Hispanics regardless of age or acculturation level.
- Younger Hispanic generations like Gen X and Gen Y represent the largest segments and offer many opportunities for marketers across various industries due to their growing populations
This document discusses changing demographics in the United States, focusing on diversity and population shifts among major ethnic groups. It notes that while the US appears increasingly diverse, demographer William Frey's research found that minority populations remain concentrated in specific regions and metro areas. The document then examines population trends among Hispanics, Asians, blacks, and whites, finding that while Hispanics and Asians continue concentrating in gateway cities, both groups are dispersing more rapidly to new areas. It also discusses the movement of blacks to the growing Southern cities and of whites to states in the West, South, and Rockies.
This document discusses strategies for retailers to better market to Hispanic consumers in Michigan. It begins by outlining presentation objectives around cultural competency and its benefits. Some key facts provided include that Latinos are the second largest ethnic group in the US, with a population of 55 million that is expected to grow to 112 million by 2050. Their buying power is estimated to reach $1.7 trillion by 2017. The document then discusses Hispanic population concentrations and preferences around music genres. It emphasizes becoming familiar with customers' cultural preferences and languages spoken to make them feel like part of the family. Specific recommendations are offered around conducting local marketing and advertising through popular Hispanic media channels, as well as cultural competency training for staff.
The document summarizes the history of immigration to Minnesota from various ethnic groups. It discusses the major waves of German, Scandinavian, and Asian immigrants settling in the state, primarily in the 19th century. It also outlines the more recent growth of the Latino and African immigrant populations since the 1990s, noting their significant economic contributions through small businesses and entrepreneurship. The document analyzes the push-pull factors and economic impacts of immigration from each group.
This document provides information about Latino SUAVE magazine, including its mission, target market, distribution, readership, and advertising rates. Some key details:
- The magazine aims to reach Latinos nationwide and internationally with stories that inform, inspire, and transform lives.
- Its target market is the fast-growing Hispanic population in the US, which is younger, increasingly affluent, and has significant spending power.
- Currently the magazine has a circulation of 28,000 distributed locally in Denver, but its vision is to increase circulation to 100,000 and gain national distribution to reach top Hispanic markets across the US.
- Advertising rates start at $4,100 for a full-page ad currently
What is Hispanic Heritage Month? How can Members and their staff observe HHM? The Hispanic Leadership Network highlights 5 ways to engage Hispanics this HHM.
The document summarizes trends in the Hispanic population in the United States. It notes that the Hispanic population is younger than other ethnic groups and more Hispanics are born in the US each year than immigrate. Second generation Hispanics tend to have higher incomes and education levels than their parents. Hispanic culture is becoming more mainstream in America, with Spanish words and Hispanic foods and flavors growing in popularity. Hispanic media and brands are also targeting English-speaking Latinos.
1. Developing effective messaging for Hispanic audiences requires understanding how their cultural filter shapes how they view the world and marketing. This filter is formed by factors like language, religion, acculturation level, and shared experiences.
2. When communicating with Hispanic consumers, marketers should observe the audience, understand language preferences and segmentation, base designs and messages on audience insights, use subtle visual cues, and test concepts with focus groups.
3. Both Spanish and English are important to Hispanic audiences, with language preference depending on acculturation level, generation, and content type. Marketers must consider both languages as well as Spanglish.
The document discusses the growing multicultural populations in the United States and opportunities for multicultural marketing. It notes that minorities will comprise a majority of the population in many urban markets by 2020. Hispanic, Asian, and African American populations and purchasing power are growing rapidly. However, traditional targeting methods may not accurately identify ethnicities, languages, or religions. E-Tech claims to offer a solution to more precisely identify these groups using various data sources.
1. Target Market
Hispanic communities in Minneapolis and Saint Paul areas. This community is very
diverse with a lot of striving young adults and older adults alike eager for an affordable
four year college. These groups make up a large part of our community and we are urging
them to choose Saint Thomas. The Hispanic community is very involved and close,
making our target market a success to reach.
Avenues
La Voz Latina: This newspaper has a circulation of 8,500 copies. It is distributed free to
every home on Saint Paul’s Westside, which is a predominately Hispanic area. It is also
delivered to Hispanic businesses, Churches, and other high traffic points in the Saint Paul
area. This newspaper covers a vast area and reaches a lot of people and homes in the
Westside/Downtown areas.
La Prensa de Minnesota: A well-known bilingual newspaper covering the vast area of
the Twin Cities metro. This is a newspaper for both Spanish speaking and English
speaking readers that was founded in 1991. The target readers are people who have a good
knowledge of both the Latin American and American culture who are striving for success.
The newspaper has an estimated readership of 35,000 with a circulation of 10,000 copies
delivered weekly. This bilingual newspaper marks the bridge between communities that is
important when promoting a school like Saint Thomas. I am confident that this newspaper
will give us much success in attracting visitors on “Come to Class Day”.
Why?
According to demographics the Metropolitan area has over 100,000 Hispanic
residents and the population has doubled in Minnesota from 1990 to 2000. This group is
growing quickly making the Hispanic community a perfect target market for promoting
Saint Thomas. Demographics reports that the Hispanic population is growing ten times
faster than the general public.
The average household income for this community is $39,300 per year and the
average size of a household is 3.5 people. It is important to provide insight into Saint
Thomas as a financial option for the Hispanic community. This advertisement and event
will hopefully generate some interest in pursuing Saint Thomas as an option, letting people
know that there are affordable ways to attend this University.
Communicating to the Hispanic community about Saint Thomas and how it is a
future option for them or their children is an important factor when it comes to diversifying
and expanding our school. Right here, in our own back yard is where we must began to
take the first steps in spreading the word of Saint Thomas, breaking it free of the
stereotypes it has been connected to for years.