Sw Monthly Process
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The document outlines the monthly process for the S.W. Zone, including sacred events like CPR, mid-month discussions, one-on-one meetings, and a survey monkey. It details the objectives and attendees for each event, such as gaining commitment on depletion goals and reviewing business forecasts. It also lists the required reports for the S.W. Zone control book, including rosters, goals, program plans, chain reports, depletion reports, budgets, and more.
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Sw Monthly Process
- 1. S.W. Zone Monthly Process Sacred Events C.P.R.: 5th Mid Month Discussion: 10th-13th One on One: 14th-16th Survey Monkey: 20th-22nd End of Month Close C.P.R. • Complete your CPR for your chain(s) and send into RYW • Report any price issues to our national accounts and distributor to be adjusted • Report any immediate store conditions that need attention Mid-Month Discussion: • Attending: Sales Manager / Chain manager • Allocate at least 1 ½ hour • Gain commitment on depletion goals: EWG, On-Premise, TTL • Have completed market planner for the month and following month • Review program activity in specific chains: Chain report • Q: What is going right and what is going wrong? • Q: Can I count on you to make the monthly goal? • Make any necessary program adjustments • Be specific in your assignment to your wholesaler Direct Reports One on One • Review business with Mack • Discuss forecasted close and reasons for variances • Discuss chain account activity • Commit to the monthly goal by state Survey Monkey • Increase survey sample size: approx 150 accts • Markets to include: Houston, Dallas, San Antonio, Austin, New Orleans, Baton Rouge, Lafayette, Kansas City, MO, St Louis, MO, Denver • Recap provided back from RYW End of Month Close • Check distributor depletion numbers daily in every market • Share survey results with your Distributor Sales Manager • Manage to the mid-month number! • Confirm the following months programs are in tact.
- 2. S.W. Zone Control Book Reports Rosters Distributor Roster Foster’s Roster Goals Total case goal by brand Break out goals quarterly EWG key items goal On-Premise annual plan: cases / accounts sold Program Plans Market planner EWG programming (Angie Reports) Price calendar by state Fosters Marketing Activity Calendar Fine Wine Focus Chains Top X report by market: RAD report Chain report by brand: Depletion Status Report (RAD) Chain Activity Calendar On-Premise / Accounts sold On-Premise YTD / Mix Accounts sold On and Off: Premise Type Depletion-Brand Summary (RAD) Depletions Depletion report for total brand: Essbase update, sent out by RYW EWG Key Item Report: Essbase update, sent out by RYW Nielsen / CPR: Nielsen: Katie update to field. CPR: Field assignment, recap RYW recap Survey Monkey: Field assignment: RYW recap Budget Trade Promotion Budget SG & A