Colores Del Sol 90 Day Pipeline

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Example of 90 inventory projection to launch a new brand.

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Colores Del Sol 90 Day Pipeline

  1. 1. 90 Day PiPeline Step 1 & 2: Fill in Total Accounts by account class: HT/MT, LTM/LT, A-Accts, B-Accts Step 3 & 4: Fill in % of shelf execution for HT/MT & LTM/LT 90 day launch Step 5 & 6: Fill in % of display execution for HT/MT & LTM/LT 90 day launch Step 7: Fill in % of On-Premise execution for A & B accounts 90 day launch On-Sale MARKET NAME: Republic Beverage-North TX open order Cases Step 1 & 2 Step 3 & 4 Step 5 & 6 Step 7 Retail Accounts HT/MT: 165 70% 40% 70% 0.5 Retail Accounts LTM/LT: 425 40% 30% 60% 0.5 On-Premise Accounts A-Accts 50 On-Premise Accounts B-Accts 200 % of Shelf % of Display % of On-Prem TOTAL Execution Execution Execution NEED HT/MT & A ACCOUNT MODEL SHELF DISPLAY TOTAL OFF-PREM OFF PREM ON-PREM Colores del Sol 750 ml Malbec (2008 Vintage) 1 4 5 116 264 18 397 397 TOTAL HT/MT LTM/LT & B ACCOUNT MODEL Colores del Sol 750 ml Malbec (2008 Vintage) 1 0 1 170 0 60 230 230 TOTAL LTM/LT TOTAL 90 DAY PIPELINE ORDER 627
  2. 2. 90 Day PiPeline Step 1 & 2: Fill in Total Accounts by account class: HT/MT, LTM/LT, A-Accts, B-Accts Step 3 & 4: Fill in % of shelf execution for HT/MT & LTM/LT 90 day launch Step 5 & 6: Fill in % of display execution for HT/MT & LTM/LT 90 day launch Step 7: Fill in % of On-Premise execution for A & B accounts 90 day launch On-Sale MARKET NAME: Republic Beverage-Houston TX open order Cases Step 1 & 2 Step 3 & 4 Step 5 & 6 Step 7 Retail Accounts HT/MT: 150 70% 40% 70% 0.5 Retail Accounts LTM/LT: 475 40% 30% 60% 0.5 On-Premise Accounts A-Accts 50 On-Premise Accounts B-Accts 150 % of Shelf % of Display % of On-Prem TOTAL Execution Execution Execution NEED HT/MT & A ACCOUNT MODEL SHELF DISPLAY TOTAL OFF-PREM OFF PREM ON-PREM Colores del Sol 750 ml Malbec (2008 Vintage) 1 4 5 105 240 18 363 363 TOTAL HT/MT LTM/LT & B ACCOUNT MODEL Colores del Sol 750 ml Malbec (2008 Vintage) 1 0 1 190 0 45 235 235 TOTAL LTM/LT TOTAL 90 DAY PIPELINE ORDER 598
  3. 3. 90 Day PiPeline Step 1 & 2: Fill in Total Accounts by account class: HT/MT, LTM/LT, A-Accts, B-Accts Step 3 & 4: Fill in % of shelf execution for HT/MT & LTM/LT 90 day launch Step 5 & 6: Fill in % of display execution for HT/MT & LTM/LT 90 day launch Step 7: Fill in % of On-Premise execution for A & B accounts 90 day launch On-Sale MARKET NAME: Republic Beverage-South TX open order Cases Step 1 & 2 Step 3 & 4 Step 5 & 6 Step 7 Retail Accounts HT/MT: 125 70% 40% 70% 0.5 Retail Accounts LTM/LT: 400 40% 30% 60% 0.5 On-Premise Accounts A-Accts 40 On-Premise Accounts B-Accts 180 % of Shelf % of Display % of On-Prem TOTAL Execution Execution Execution NEED HT/MT & A ACCOUNT MODEL SHELF DISPLAY TOTAL OFF-PREM OFF PREM ON-PREM Colores del Sol 750 ml Malbec (2008 Vintage) 1 4 5 88 200 14 302 302 TOTAL HT/MT LTM/LT & B ACCOUNT MODEL Colores del Sol 750 ml Malbec (2008 Vintage) 1 0 1 160 0 54 214 214 TOTAL LTM/LT TOTAL 90 DAY PIPELINE ORDER 516
  4. 4. 90 Day PiPeline Step 1 & 2: Fill in Total Accounts by account class: HT/MT, LTM/LT, A-Accts, B-Accts Step 3 & 4: Fill in % of shelf execution for HT/MT & LTM/LT 90 day launch Step 5 & 6: Fill in % of display execution for HT/MT & LTM/LT 90 day launch Step 7: Fill in % of On-Premise execution for A & B accounts 90 day launch On-Sale MARKET NAME: Republic Beverage-West TX open order Cases Step 1 & 2 Step 3 & 4 Step 5 & 6 Step 7 Retail Accounts HT/MT: 5 70% 40% 70% 0.5 Retail Accounts LTM/LT: 25 40% 30% 60% 0.5 On-Premise Accounts A-Accts 4 On-Premise Accounts B-Accts 60 % of Shelf % of Display % of On-Prem TOTAL Execution Execution Execution NEED HT/MT & A ACCOUNT MODEL SHELF DISPLAY TOTAL OFF-PREM OFF PREM ON-PREM Colores del Sol 750 ml Malbec (2008 Vintage) 1 4 5 4 8 1 13 13 TOTAL HT/MT LTM/LT & B ACCOUNT MODEL Colores del Sol 750 ml Malbec (2008 Vintage) 1 0 1 10 0 18 28 28 TOTAL LTM/LT TOTAL 90 DAY PIPELINE ORDER 41
  5. 5. 90 Day PiPeline Step 1 & 2: Fill in Total Accounts by account class: HT/MT, LTM/LT, A-Accts, B-Accts Step 3 & 4: Fill in % of shelf execution for HT/MT & LTM/LT 90 day launch Step 5 & 6: Fill in % of display execution for HT/MT & LTM/LT 90 day launch Step 7: Fill in % of On-Premise execution for A & B accounts 90 day launch On-Sale MARKET NAME: Republic Beverage-TOTAL TX open order Cases Step 1 & 2 Step 3 & 4 Step 5 & 6 Step 7 Retail Accounts HT/MT: 445 70% 40% 70% 0.5 Retail Accounts LTM/LT: 1325 40% 30% 60% 0.5 On-Premise Accounts A-Accts 144 On-Premise Accounts B-Accts 590 % of Shelf % of Display % of On-Prem TOTAL Execution Execution Execution NEED HT/MT & A ACCOUNT MODEL SHELF DISPLAY TOTAL OFF-PREM OFF PREM ON-PREM Colores del Sol 750 ml Malbec (2008 Vintage) 1 4 5 312 712 50 1,074 1,074 TOTAL HT/MT LTM/LT & B ACCOUNT MODEL Colores del Sol 750 ml Malbec (2008 Vintage) 1 0 1 530 0 177 707 707 TOTAL LTM/LT TOTAL 90 DAY PIPELINE ORDER 1,781

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