This document outlines several marketing projects for different clients, including designing publications for a business coalition on HIV/AIDS, direct mail campaigns to upsell existing customers and acquire new customers, credit card designs to win business partnerships, medical journals, membership newsletters, and a presentation to pitch a co-branded credit card partnership.

1. GBC |magazine
P R O J E C T :
Business & AIDS is a quarterly publication
distributed to government leaders, NGOs
and Fortune 500 member companies of the
Global Business Coalition on HIV/AIDS,
Tuberculosis and Malaria.

2. XM |Upsell
P R O J E C T :
Design of multi-year-upsell direct mail.
The goal was to encourage current monthly
customers to sign up for an extended contract.

3. GE Money |credit card acquisition
P R O J E C T :
Creation of mailer to Sotheby’s current
members. This piece was designed to look
like an invitation to an auction.

4. Vonage |acquisition
P R O J E C T :
Design of large sized postcard to acquire new
Vonage customers. Challenge of Vonage
mailers is to include the offer, logo and call to
action on every panel.

5. GE Money |card design
P R O J E C T :
Design of card concepts for Victory Motorcycles.
GE Money was competing to gain the Polaris Industries
Credit Card business.

6. NUMEDX |medical journal
P R O J E C T :
Design and production of medical journal
for HIV/AIDS patients and their care givers.
The challenge was to create a medical journal for
physicians that was also accessible to patients.

7. AAA |membership newsletters
P R O J E C T :
Quarterly newsletter for CSAA members. The content
includes offers and discounts as well as travel tips and
cross sell opportunities.

8. P R O J E C T :
Design of presentation for Juniper (Barclay’s Bank)
to Starwood Hotels to gain the Starwood Hotels
Co-branded credit card business. The pitch included
card design, card collateral pieces, printed presentation
and interactive presentation.
Juniper |pitch