The article discusses the evolving communication paradigm driven by Web 2.0 and its implications for security, emphasizing the need for a new security model that balances user freedom with risk management. It highlights the challenge of securing data and communications in a complex, decentralized environment, where traditional models are inadequate to address emerging threats and user expectations. To improve security, a comprehensive, consistent, and adaptable framework is necessary that integrates various technologies and enhances the overall security value chain.