The document discusses the Hard Rain brand concept which focuses on technical fabrics that provide warmth and protection from extreme weather conditions. The fabrics are wind and water resistant or waterproof, with sealed seams for protection from rain and wind. The brand suggests a rugged modern aesthetic and will be available in colors like black, white, charcoal, and blue. Graphics and the Hard Rain logo can be printed on garments, labels, and packaging. The target market includes those seeking durable, functional outerwear.

3. themes /concepts The HARD RAIN ™ design concept allows for and encourages use of low key fluorescent and reflective features leading a subtle industrial edge.

4. fabrics/ function HARD RAIN ™ will employ the latest in technological fabrics to ensure warmth and protection from extreme conditions.

5. fabrics/ function ...fabrics to ensure warmth and protection from the elements especially extreme conditions.

6. The HARD RAIN ™ concept suggests a rugged modernity. 4 colors: Yellow/Black, Charcoal/Black , white/black midnight oil blue/black - Extremely wind proof and very water resistant: Almost as protective as full waterproof jackets, but the pay-off is much better breathability. Seems are sealed High tech QIWI · Inside Trench with the HR drop print · Reflective band on the shoulder, hood, center back

7. The HARD RAIN ™ concept suggests a rugged modernity. 4 colors: White, Charcoal Black , Ice grey, midnight oil blue HR trench coat · Inside Trench with the HR drop print · Reflective band on the back collar, belt, wrist Ultimate protection from rain and wind. Seems are sealed waterproof

8. fabrics/ function The 2007 HARD RAIN™ range will include use of transparent fabric (as this image shows you) applying graphics to it, eg. colors of logo, red, yellow, blue...

10. The HARD RAIN ™ concept suggests a rugged modernity. 4 colors: White/Clear Black/Clear, Blue/Clear and Red/Clear HR transparent drop on the surface of the fabric HR trench coat Heavy precipitation. Low-energy activities. waterproof/non-breathable clothing is also used occasionally in moderate conditions . Ultimate protection from rain and wind. More durable and less expensive than most other outer layer options.

11. themes /concepts The target market is essentially wide but still retaining a funky "street" aspect

12. The HARD RAIN ™ concept suggests a rugged modernity. 3 colors: White, Charcoal, Camel All Taped sealed seam Ultimate waterproof , ultra light fabric. Technical yarn mix finished in a tailored look. HR Jacket

13. graphics /styles HARD RAIN ™ modular graphic concepts can be adaped for the purpose of printing on garments, rubberised labels, packaging and other appropriate marketing contexts and applications.

14. graphics /styles

15. The HARD RAIN ™ concept suggests a rugged modernity. Multi color graphic sport t-shirts round neck/short sleeve Zip up front round neck/long sleeve Zip up front T-shirt

16. The HARD RAIN ™ concept suggests a rugged modernity. 3 colors: White, Charcoal, Camel round neck/short sleeve round neck/long sleeve Zip up front ong sleeve . HR Basics T-shirt

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