Gordon Biersch Final Book

Gordon Biersch Brewery Restaurant (GBR) has been in business for 20 years. As the marketing consultant team, the document provides an analysis of GBR's company, the market, current marketing strategy, and recommendations for a new marketing strategy. Key points include GBR operating 27 locations serving quality food and award-winning beer, the growing restaurant industry trend of food consumed outside the home, and recommended adjustments to GBR's strategy to attract new customers and maintain loyal ones in the changing market.