Financial Fitness provides customized financial solutions for athletes and entertainment professionals. They understand the unique needs of clients in these industries, who typically have short peak earning years but require financial planning for long retirements. Their services include developing comprehensive financial plans through assessing clients' goals, situations, and making recommendations to implement strategies for investing, risk management, retirement, and estate planning. They emphasize asset allocation, diversification, long-term investing, and taking a consultative approach to manage clients' portfolios.