1. The document discusses how maintaining employee engagement can help companies beat a bear market. It provides strategies for keeping employees motivated and productive during an economic downturn. 2. Five key differentiators are identified that successful companies focus on: setting a clear direction, open communication, career development, recognition, and well-being. 3. Engaged employees are linked to better business outcomes like customer loyalty and retention, lower turnover, and higher productivity. Maintaining engagement can improve a company's bottom line during difficult economic times.