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Beating the Bear Market with Engaged Employees Mark Hirschfeld & Leigh Branham  February 2009
The News Hasn’t Been Good… ,[object Object],[object Object],[object Object]
Common & Predictable Reactions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trust Hope Worth Pride Four Basic Needs of People at Work
Employee Engagement Defined: ,[object Object],[object Object]
Questions we asked about  the Economy & Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Do you see the opportunity?
Engagement is Linked  to Key Business Outcomes If we get more employees engaged…. They will take even better care of our customers… Who will come back more often and tell  their friends! Higher engagement scores…. .creates more loyal customers……which improves our bottom line. ( Lower employee turnover, less absenteeism, higher productivity, higher revenues/backlog, more client retentions, etc.)
[object Object],[object Object],Engagement Levels Were Rising… Until Spring of 2008
The Rise of Engagement Mean Scores 4.9 5 5.1 5.2 2005 1 st  half of 2008
Twice As Many Employers Had Lower Engagement Scores in 2008 than in 2007 63% had  lower  scores (134) 37% had  higher scores (76%)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 5 Differentiators:
Differentiator #1:   Setting a clear, compelling direction that inspires trust and confidence +3.65 Gained Ground Lost Ground -6.16
[object Object],[object Object],[object Object],#1: To Inspire Confidence  in a Clear Direction:
Discuss… ,[object Object],[object Object]
Differentiator #2:   Open, Honest, Two-Way Communication Lost Ground -7.29 Gained Ground +3.53
Employees Will Fill  The Communications Void ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#2: To Create More Open, Honest,  Two-Way Communication:
Discuss… ,[object Object],[object Object]
Differentiator # 3:   Continued Focus on  Career Growth, Learning, and Development +3.23 Gained Ground Lost Ground -6.09
The Job-Challenge Life Cycle Overwhelmed Happily  Challenged Smooth Sailing Bored New Challenge Indifferent Source: Rob Bennett,  Passion Saving: The Path to Plentiful Free Time and Soul-Satisfying Work
#3: To Enhance Career Growth,  Learning, and Development: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Discuss… ,[object Object],[object Object]
+4.08 Gained Ground Lost Ground -6.18 Differentiator #4:   Recognizing Employee Contributions
[object Object],[object Object],[object Object],[object Object],[object Object],#4: To Increase Recognition
Discuss… ,[object Object],[object Object]
Differentiator #5:   Commitment to Employee Well-Being +6.67 Gained Ground Lost Ground -3.56
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#5: To Demonstrate A Strong Commitment to Employee Well-Being:
Discuss… ,[object Object],[object Object]
The economy is built on emotion,  not reason ,[object Object],[object Object]
Start with enthusiasm Question  decision Disillusioned Consider quitting Search for options Receive offer “ Quit or stay?” Quit-Stay The Slippery Staircase:   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employees  Can  Be Re-Engaged! Start with enthusiasm Quit-Stay Question decision Disillusioned Consider quitting Search for options Receive offer “ Quit or stay?” Engaged Employees
[object Object],[object Object],[object Object]
Contact: ,[object Object],[object Object],[object Object],[object Object]

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Beating The Bear Market With Engaged Employees

  • 1. Beating the Bear Market with Engaged Employees Mark Hirschfeld & Leigh Branham February 2009
  • 2.
  • 3.
  • 4. Trust Hope Worth Pride Four Basic Needs of People at Work
  • 5.
  • 6.
  • 7.
  • 8. Engagement is Linked to Key Business Outcomes If we get more employees engaged…. They will take even better care of our customers… Who will come back more often and tell their friends! Higher engagement scores…. .creates more loyal customers……which improves our bottom line. ( Lower employee turnover, less absenteeism, higher productivity, higher revenues/backlog, more client retentions, etc.)
  • 9.
  • 10. The Rise of Engagement Mean Scores 4.9 5 5.1 5.2 2005 1 st half of 2008
  • 11. Twice As Many Employers Had Lower Engagement Scores in 2008 than in 2007 63% had lower scores (134) 37% had higher scores (76%)
  • 12.
  • 13. Differentiator #1: Setting a clear, compelling direction that inspires trust and confidence +3.65 Gained Ground Lost Ground -6.16
  • 14.
  • 15.
  • 16. Differentiator #2: Open, Honest, Two-Way Communication Lost Ground -7.29 Gained Ground +3.53
  • 17.
  • 18.
  • 19.
  • 20. Differentiator # 3: Continued Focus on Career Growth, Learning, and Development +3.23 Gained Ground Lost Ground -6.09
  • 21. The Job-Challenge Life Cycle Overwhelmed Happily Challenged Smooth Sailing Bored New Challenge Indifferent Source: Rob Bennett, Passion Saving: The Path to Plentiful Free Time and Soul-Satisfying Work
  • 22.
  • 23.
  • 24. +4.08 Gained Ground Lost Ground -6.18 Differentiator #4: Recognizing Employee Contributions
  • 25.
  • 26.
  • 27. Differentiator #5: Commitment to Employee Well-Being +6.67 Gained Ground Lost Ground -3.56
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Employees Can Be Re-Engaged! Start with enthusiasm Quit-Stay Question decision Disillusioned Consider quitting Search for options Receive offer “ Quit or stay?” Engaged Employees
  • 33.
  • 34.

Editor's Notes

  1. Thank you and good morning Great to be back in California. My old stomping grounds right here in OC where I spent 13 years, Many of you heard my presentation in Napa at your summer conference in 2004. Thanks to Wade for inviting me back, I spoke by phone to many of you back then and learned a lot about KPFF—enough to develop a strong admiration for the way you run your business and treat people. It seems as if I’m always speaking to the firms that least need to hear my message. Consider this a refresher. A lot has changed in 5 years, but as you know, even more has changed just in the last 5 months…