The document discusses a Disney Channel activation campaign for the movie "Ratatouille" in India. The campaign's objective was to reach 250 key clients across 6 cities in 2 days by personally delivering a branded salt-and-pepper shaker package. Campaign staff dressed as chefs delivered the packages directly to recipients' desks to creatively convey the movie's message in an experiential way. Feedback was collected and the campaign was successful in communicating the message uniquely, with excellent feedback and high recall reported. The campaign won a Bronze award for best dealer/trade incentive program.