Alloy Pom Brandweek10 07
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Promoting Pom Tea on campus by replicating the Pom Tea bottle with a plastic receptacle for college students to "trade in" their soda and water for a free Pom Tea and feel good about it.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
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Chapter 4
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Chapter 6
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Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
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2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
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Alloy Pom Brandweek10 07
- 1. One Student’s Junk Becomes POM October 22, 2007 No one likes a give-away more than a college student, so when POM Wonderful, Los Angeles, started showing up on campuses with a big plastic trash bin and a bunch of free samples, the company was bound to draw some attention. To promote its pomegranate iced tea, the brand offered an enticing bargain: throw away the junk in exchange for something better. In this case: unhealthy drinks like soda for a healthy bottle of pomegranate tea. Students deposited their “bad drink” containers in a 10-foot vinyl replica of a POM Tea glass, and received both a free sample of POM Tea and a coupon to help them keep making the healthy choice the next time they are at the cooler. The tour touched down on the campuses of U.C. Berkeley, U.C. San Francisco, Brown University, San Jose State University and New York University throughout September, handing out more than 6,000 samples and recycling almost 6,500 bottles and cans in the process. “We were suprised and pleased at how quickly these consumers responded, and how much energy and brand recognition we received from this key college demographic,” said company rep Pam Holmgren. “The vinyl replica of the POM Tea glass was a great attention-getter and attacted the tudents to find out what the promotion was all about.” —E.N.