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Working With The Media ALF  March 31,2007 Excuse me, Mike Wallace is calling about an interview………………
WELL? Should you? Would you? Could you?
Advocacy:  Going from caring to action FAAP as a media resource FAAP: “ Pediatricians with an FAAP designation have obtained Board certification in Pediatrics and have made a ongoing commitment to lifelong learning and  advocacy for children ”
[object Object],[object Object],[object Object],[object Object],MEDIA ADVOCACY:THE POWER TO MAKE A  DIFFERENCE
What does  Positive Media Advocacy  Accomplish ? ,[object Object],[object Object],[object Object],[object Object]
All Politics Are Local
Child Abuse Prevention Month –  http:// www.childwelfare.gov /preventing/ National Infant Immunization Week (April 22-28) –  http:// www.cdc.gov / National Playground Safety Week (April 23-27) –  http:// www.playgroundsafety.org / National TV Turnoff Week (April 23-29) –  http:// www.tvturnoff.org / Cover the Uninsured Week (April 23 – 29) –  http:// covertheuninsured.org / APRIL
Advocacy Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FAAP Media Advocates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Timely Why is this story timely? Who does it affect, and how?
Filmmaking is just a conversation with the audience.  Krzystov Kieslowski
What Reporters Want ,[object Object],[object Object],[object Object],[object Object],[object Object]
AAP Policies ,[object Object],[object Object],[object Object]
A-A-P ,[object Object],[object Object],[object Object],[object Object]
When You Speak…..R-A-T ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definitely ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The ABC’s of Answering Questions ,[object Object],[object Object],[object Object],[object Object]
Professional Media Interview Techniques
Unprofessional Media Interview Techniques  Do Not: Argue Interrupt Lose Your Temper Lie
A DESK IS A DANGEROUS PLACE FROM WHICH TO WATCH THE WORLD John LeCarre Consciously seeking media opportunities and applying your expertise will allow you to become a more credible Academy media resource.
Should I Would I? Could I?
You can!

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Alf2007 Workingwith Media

  • 1. Working With The Media ALF March 31,2007 Excuse me, Mike Wallace is calling about an interview………………
  • 2. WELL? Should you? Would you? Could you?
  • 3. Advocacy: Going from caring to action FAAP as a media resource FAAP: “ Pediatricians with an FAAP designation have obtained Board certification in Pediatrics and have made a ongoing commitment to lifelong learning and advocacy for children ”
  • 4.
  • 5.
  • 7. Child Abuse Prevention Month – http:// www.childwelfare.gov /preventing/ National Infant Immunization Week (April 22-28) – http:// www.cdc.gov / National Playground Safety Week (April 23-27) – http:// www.playgroundsafety.org / National TV Turnoff Week (April 23-29) – http:// www.tvturnoff.org / Cover the Uninsured Week (April 23 – 29) – http:// covertheuninsured.org / APRIL
  • 8.
  • 9.
  • 10. Be Timely Why is this story timely? Who does it affect, and how?
  • 11. Filmmaking is just a conversation with the audience. Krzystov Kieslowski
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 19. Unprofessional Media Interview Techniques Do Not: Argue Interrupt Lose Your Temper Lie
  • 20. A DESK IS A DANGEROUS PLACE FROM WHICH TO WATCH THE WORLD John LeCarre Consciously seeking media opportunities and applying your expertise will allow you to become a more credible Academy media resource.
  • 21. Should I Would I? Could I?