This document lists 9 reasons why Japanese interactive work is awesome. It discusses how Japanese culture has advanced mobile technology, emphasizes politeness in design, and values craftsmanship. It also notes that Japanese interactive work reflects comics, gaming and technology culture, and that designers have fun while making some unconventional or clever designs not driven by television advertising.

1. 9 Reasons Japanese Interactive
Work Is Awesome

2. 1.
Distribution
(
http://lastguy.jp/game.php?url=htt
)

3. 2.
Advanced mobile culture
(http://www.youtube.com/watch?v=H1PM7YO6hEw)

4. 3.
It’s polite
(
http://www.777interactive.jp/awards/2009/hellomap_blogparts/e/index.htm
)

5. 4.
Craft
(
http://www.uniqlo.com/try/
http://www.designersrevieofbooks.com/2009/03/designing-design/
)

6. 5.
It reflects a
culture of comics,
gaming and
technology
(
http://spfdesign.jp/award/editscr/autumn
)

7. 6.
They are having fun with it
(http://www.engine-plus.co.jp/gassaku/award_one.htm)

8. 7.
Some of it is a bit strange
(http://www.tokyu-hands.co.jp/gw2008/mushi/)

9. 8.
Some of it is a bit clever
(http://adzilla.blogspot.com/2007/02/japan-subway-
ad.html)

10. 9.
The work isn’t driven
by TV advertising
(http://sagami.non-grid.jp/award/en.html)

11. Ideas stolen from Iain Tait (
www.crackunit.com)

12. Illustrations by Yuki Nakano
(www.yukister.com)

13. Arigatou gozaimasu