This document summarizes key geolocation startups and trends in 2010. It discusses the rise of location-based social networks like Foursquare and Gowalla, and how they enabled people to check-in to locations and earn virtual badges. It also outlines other applications of geolocation technology for purposes like political organizing, finding local businesses, tracking the environment, and social networking in China.

1. STARTUPSWATCH
2010 9
联 动
联 业 点
趋势
从
独
选
点 业
视 总
总
业 类
点 兴
点
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发
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;
IPO
Demand Media
7 .
;
Netflix,Chegg
(WatsonXu),
,
Cindy)
,
,
LBS
NTALKS LBS
:
LBS mobinodetv ATgmail.com
1

2. . 2010 9
DEMAND MEDIA
IPO 1.25
Web2.0 Web1.0
Demand Media
Web2.0 UGC
web2.0
1.0
UGC
Demand Media
Demand Media
+UGC
Youtube AOL
Demand Media
Demand Media
Demand Media Demand Media
Demand
Media
2

3. GREE Flash DeNA
9
Lite 10 PC
Av a t a r PC
2010
FlahsLites
GREE 98%
GREE 6
40
GREE 15-30
GREE
iPhone
Android GREE iphone
8 Mixi
Mixi Facebook
Mixi PC
DeNA Facebook
Mixi
DeNA 1999 6 3 2006 9
400
DeNA 1999 3 313 Mixi
2 0 0 5 2102 1430
DeNA GREE Mixi Mobage-Town DeNA
2010 7
2048 Mixi
18 -30
GREE DeNA
Mixi 2009 8 24
GREE 85% PC 2009 10 27
Mobage-Town 2009 PC
100 9 800
400
GREE 2004 2008 DeNA
2010 Mobage-Town Mixi Facebook
7 2125 DeNA
2010 Facebook
7 GREE 1.27 Mafia Mobage-Town Mixi Mixi
113% 1.04
2300 . 510
Mixi
DeNA
DeNA Cybird Happy
DeNA Elements Drecom
Rockyou 5
IceBreaker
Mixi 2008
MixiU
iPhone DeNA Mixi
iPhone “Xbox Mixi
Live” Aurora Feint 20%
DeNA iPhone
5 Mixi iPhone Mixi
DeNA 41.21 GREE DeNA Android Touch App
33.56 Mixi8.02 Store Mixi
GREE DeNA
EA
Mixi
3

4. 9
Facebook 133 Mixi DeNA GREE
2010
Twitter VC
Twitter 2 Infinity Venture Partners
500 Groupon Qpod
DeNA
Yabage-Town 2411 Infinity Venture
Partners Infinity Venture Summit 1 2
.
CyberAgent Ameba 1000
Snake Chen
Pigu IVS,
GREE Zynga
Hangame
Playfish
3239
Zynga
7 Zynga
1.5 Zynga
Uno
4

5. 9
Netflix,
Chegg.com
. 2010
Netflix.com StubHub.com,
CD
Netflix Glyde.com
200 DVD 3C Gazelle.com ,
DVD
Netflix netflix.com
12000 DVD
DVD Netflix
Netflix
Vente-Privee.com
Chegg
Netflix
Vente-Privee.com
IT
10 2001
30 60
4
·
· Jacques-Antoine
Granjon 7
Chegg Vente-Privee.com
Chegg
Chegg
Chegg.com
Vente-Privee
Chegg.com 2007
Chegg
Chegg 2-3
Chegg
5000
65 85
2008
48
1000 2500
2-3
15 Vente-Privee
30 850 800
Chegg
2010 Vente Privee
11
7000
5

6. 9
2010
LBS ,
, 8 1. Checking in for Good
NTalks Gowalla Foursquare
,
Whrrl
,
2. (Eating Locally):
100-mile diet
Locavore
3. (Political organizing)
2008 5. (Traveling More
2012 Efficiently)
GPS
MapQuest 4
Elections app 2010 Trapster Waze
(crowdsource)
4. (Finding Green
Businesses)
Google
Yelp Around Me
Greenopia
Green Map
6

7. 6. Scanning for Ethical Products):
9
2010
MyTown Stikybits
9. Viewing the World
Through an Eco Lens : (Augmented
reality)
Layar /
7. (Networking
Neighborhoods):
DeHood ,
10. Capturing the Moment):
--
Blasterous --
BlockChalk
-- --
NeighborGoods
8. Tracking Environmental
Disasters
2008
10 Ways Geolocation is Changing the
World http://www.bigsound.org/portnoy/
weblog/007018.html
BP
3G
7

8. 9
2010
SNS
MoKard 2009
Mokard Mokard
iPhone Android http://www.lezipu.com/
http://www.mokard.com/Index.aspx
(www.looa.com)
http://www.looa.com/ iPhone
http://www.uimio.com/
Android Youkia
Android
Android Market
Android
http://www.yingyonghui.com/
http://www.youkia.com/index.php/index.
365
Android Windows Mobile
Java
http://www.wacai365.com/.
8

9. IDG IDG
9
4SQ 3
NTalks 1 LBS
2010
”LBS
” 8 15 /GOOGLE
LBS
120 2 4SQ C
LBS B CHECK-IN
3
16Fun ( LBS 1
LBS
IDG ANDROID IPHONE
CyberAgent VC 2
check-in 1-2 LBS
CHECK-IN LBS
:
@rosicky311 30%-40% MTK
MTK
WAP LBS
LBS
16FUN LBG(game); LBS 3 4SQ
“ ” FACEBOOK TWITTER
IDG
LBS LBS
SNS LBS
ANDROID
CHECK-IN CHECK-IN POI
LBS API 3
CHECK-IN CHECK-IN LBS
CyberAgent
LBS API
CHECK-IN
“ ” QQ/ /
“ ” QQ 4SQ
LBS 500
LBS
LBS NTALKS
.
, ,
; ,
LBS
Fousquare 260 Ylep
220 Loopt 400 BooYah
250 Where 300 Brightkte 220
9

10. STARTUPSWATCH
2010 9
联 动
联 业 点
趋势
从
独
选
点 业
视 总
总
业 类
点 兴
点
过这
写
发
启
, TrilogyVC
mobinodetv@gmail.com
www.mobinode.tv
www.mobinode.com
www.web20share.com
10