8 Product Led Marketing Tactics to Drive Growth
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Product-led marketing is quickly turning into a SaaS industry buzzword. But while many SaaS marketers know what is product led growth, the challenge arises in executing their PLG strategies. In this slideshow, we share with you 8 product-led marketing tactics that are sure to drive business growth and increase product usage. These 8 tactics are: - Generate recommendations for the product - Create highly actionable resources - Create content for every stage of a customer’s journey - Focus on shareability and virality of content - Give them visuals that are worthwhile - Retain customers with onboarding emails/guides - Freemium and free trial - Offer incentives and referral points To learn more about each of these product-led marketing tactics, read the full article: https://narrato.io/blog/8-product-led-marketing-tactics-to-drive-growth/
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8 Product Led Marketing Tactics to Drive Growth
- 2. Content Generate recommendations of the product Create highly actionable resources Create content for every stage of a customer’s journey Focus on shareability and virality of content Give them visuals that are worthwhile Retain customers with onboarding emails/guides Freemium and free trial Offer incentives and referral points narrato
- 3. Aim to bring in more recommendations with product-led content Create resources, guides, and tips to help people discover new features and product functionality Generate recommendations of the product narrato
- 4. narrato Create highly actionable resources The aim with product-led content is to drive action Fill your content with actionable tips that the reader can implement using your product
- 5. Prospects at different stages of the funnel don't take the same actions Create content for different prospects, keeping in mind their different needs Create content for every stage of a customer’s journey narrato
- 6. narrato Focus on shareability and virality of content Make your content share-worthy Word-of-mouth marketing and extensive sharing by happy users acts as social proof
- 7. Visuals break the monotony of text Use lots of screenshots, GIFs, and videos of your product wherever you can Give them visuals that are worthwhile narrato
- 8. narrato Retain customers with onboarding emails/guides Provide your customers with useful resources through onboarding emails to help them navigate their way around the product
- 9. Customers want to get a hands-on experience before stepping into the buying process Freemium or a free trial model can be useful here Freemium and free trial narrato
- 10. narrato Offer incentives and referral points Incentivize users for sharing and referring the product to their friends and colleagues This makes the customer-acquisition process much smoother
- 11. THANK YOU narrato For an in-depth overview of product- led marketing tactics, read the full article on the Narrato blog. Link in the description.