2. Hosted by: Josh Ledgard, Co-Founder of KickoffLabs and Marketing Expert
He’s the guy who’s directly responsible for at least half of our customers 4 million+ leads
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3. “...it's more important to serve a customer than it is to build a product. Remember: you're here to solve a problem...”
-Dharmesh Shah, HubSpot CTO and founder
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8 Hacks for Building Your Audience
4. #1 - Hack validation
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8 Hacks for Building Your Audience
5. Hack validation
- Copy
- Price
- Incentive
- Landing Page
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8 Hacks for Building Your Audience
6. #2 - Hack the incentive
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8 Hacks for Building Your Audience
7. Hack the incentive
- Relevant
- Offers Free Value
- Immediate
- Simple
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8 Hacks for Building Your Audience
8. #3 - Hack the big boys
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8 Hacks for Building Your Audience
9. Hack the big boys
- Find them
- Cultivate relationships
- Be a guide
- I did it for KickoffLabs
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8 Hacks for Building Your Audience
10. #4 - Hack someone else’s tribe
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8 Hacks for Building Your Audience
11. Hack someone else’s tribe
- Spec out the competition
- Engage their customers
- Look through support forums
- Predict opportunities & trends
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8 Hacks for Building Your Audience
12. #5 - Hack virality
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8 Hacks for Building Your Audience
13. Hack virality
- Be realistic
- Personalize it
- Just ask
- Focus on 3
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8 Hacks for Building Your Audience
14. #6 - Hack scarcity and urgency
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8 Hacks for Building Your Audience
15. Hack scarcity and urgency
- Create an illusion
- Put up a wall
- Gamify your launch
- Join now or lose out
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8 Hacks for Building Your Audience
16. #7 - Hack social insights
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8 Hacks for Building Your Audience
17. Hack social insights
- Learn more
- Get more personal
- Ask for less
- Refine your copy
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8 Hacks for Building Your Audience
18. #8 - Hack pre/post-launch
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8 Hacks for Building Your Audience
19. Hack pre/post-launch
- Kept in the loop
- Get Feedback
- Slow launch
- Deliver the goods
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8 Hacks for Building Your Audience
21. Bonus hacks
- *easy hack: Change your CTA text
- Optimize your ads
- Submit your launch
- Launch soon
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8 Hacks for Building Your Audience
22. “The best launch is if you have a product that other people like using so much that they tell other people about it.”
-Robert Scoble, tech evangelist
www.kickofflabs.com
8 Hacks for Building Your Audience
23. 8 Hacks for Building Your Audience
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