AUTORIA: JULIANA SARTORI
EDIÇÃO : JEFERSON FREITAS
CRÉDITOS DAS IMAGENS
DE ABERTURA:
© Parkbenchpics;
© Daveh900;
© Torky;
© Selenka
© Editora Positivo Ltda., 2013
LANGUAGE
AND IDENTITY
Countries, nationalities
and languages
Belgium – Belgian – French, Flemish
Brazil – Brazilian – Portuguese
Canada – Canadian – English, French
Chile – Chilean – Spanish
Denmark – Danish/Dane – Danish
England – English – English
France – French – French
Greece – Greek – Greek
Guatemala – Guatemalan – Spanish
Haiti – Haitian – French, Creole
Ireland – Irish – Irish, English
Israel – Israeli – Hebrew
Italy – Italian – Italian
Japan – Japanese – Japanese
Jordan – Jordanian – Arabicv
Malaysia – Malaysian – Malay
Morocco – Moroccan – Arabic, French
Netherlands – Dutch – Dutch
Norway – Norwegian – Norwegian
Poland – Polish – Polish
Portugal – Portuguese – Portuguese
Romania – Romanian – Romanian
Switzerland – Swiss – German, French,
Italian,
Romansh
Thailand – Thai – Thai
Turkey – Turkish – Turkish
United States – US citizen – English
Uruguay – Uruguayan – Spanish
Vietnam – Vietnamese – Vietnamese
In pairs, ask and answer questions about these people.
Time to talk
Robert Pattinson
and Kristen Stewart
Ricky MartinTaís Araújo
©EditoraAbril/RafaelCampos
©Shutterstock/AntonOparin
©Shutterstock/JaguarPS
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Activity to practice personal pronouns and nationalities.
Inserir atividade 3 de Countries, nationalities and languages (Who are
they?) do LD.
LANGUAGE
VARIATION AND
LANGUAGE POWER
You have persistent bad headaches. Aspirin and
other miracle products don’t make them go away.
Your family doctor decides it’s time
to have a specialist’s opinion.
Cramden approaches and speaks: [...]
My favorite comic strip ___ Peanuts. I ____ it
because it ___ a distinctive tone and it ___
highly imaginative. ( be, like, have, be)
PeanutsCharlesSchulz©
PeanutsWorldwideLLC./
Dist.byUniversalUclick
In the same way that people in social groups tend to
wear similar clothes, people create slang and new
words to show that they’re all part of the same group.
Group identity and regionalisms
I, LIKE, TOTALLY
AGREE WITH YOU WHATEVER
Rocca,2012.Digital.
How’s your
network?
Excessive Internet use may cause parts of
teenagers’ brains to waste away, a study reveals.
©Glowimages/Alamy/InsadcoPhotography
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The Genitive case.
Inserir atividade 1 da unidade 3 (somente os vídeos: John’s house/ Ricardo
and Suzy’s son/ Tupã’s and Harumi’s bikes) do LD.
This could affect their
concentration and
memory, as well as their
ability to make decisions
and set goals.
©Cartoonstock/RonMorgan
MORGAN, Ron. Cartoonstock. <www.cartoonstock.com/
directory/c/connected.asp>. Accessed: 23 June 2012.
[...] the girl soon drifted ____ attention to the nail
polish on _____nails and, with very delicate
movements started to sctach it off.
The wealthy man oppened _____ ragged suitcase nd
pulled out a folder of an elegant hotel and went
through _____ pages with faked interest.
Complete the lines taken from a blog
entry using a proper adjective pronoun.
Why do you use
the Internet?
An average Facebook user has 130
friends and likes 80 pages [...]
[...] more than 3.5 billion pieces of
content are shared [...]
Identify the plural nouns
in the excerpts below.
[...] did you know about Moldova?
I went on a journey to find
the roots of a phenomenon.
GettyImages/AFP/Staff/DanielMihailescu
The Internet began in 1962 as ARPANET, a network
of two computers conceived of by the U.S. military.
That network grew to more than a million computers
by 1992. In 1990 British computer scientist Tim
Berners-Lee invented the Web – that is, he created
the first Web pages, which could be more accessed
via the Internet. Web pages incorporate hypertext –
text displayed on a monitor that contains hyperlinks to
other documents – a concept that adtes to the 1960’s.
and the rest, as the saying goes, is history. [...]
The language of
advertising
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disponível no Livro Digital
False friends.
Inserir a primeira atividade da unidade Language of advertising (Click on a
character ...) do LD.
Rework your current ad campaign –
or create a new one [...].
[...] be prepared to track and measure
the responses as they arrive.
[...] decide what you want your
prospects to do in response to your
advertising and design each and
every ad with that result in mind.
Very briefly introduce your company.
What benefits do your ads promise [...]?
Do you see any advertisers marching out [...]?
How do the sculpture and the slogan relate?
Read the questions again. In what order do
they present the elements below?
Verb após o sujeito
Auxiliary antes do sujeito
question word no início da frase
Subjetc após o auxiliar
watching / like / do / you / TV ads ?
________________________
favorite / what / your / TV ads / is / ?
______________________
you / pay / street billboards / do / attention to /?
________________________
to buy / ads / can / convince / you / a given product ?
__________________________
reproduce / ads / do / stereotypes?
______________________
Politically
correct?
Postman
handicapped people
Indian
blind
mankind
Oriental
brotherhood
Retarded
Political
correctness
Postman mail carrier Blind visually challenged
handicapped people people with disabilities
Oriental Asian Indian native American
brotherhood siblinghood mankind humankind
retarded mentally challenged
Political
correctness
These books were included in the list
“Top 10 politically incorrect books
for kids”. Can you guess why?
1884, Mark Twain 1920, Hugh Lofting1930, Hergé
What does the phrase in bold mean?
These books form part of our
cultural heritage, don’t they?
Read these comic strips.
©MauriciodeSousaProduçõesLtda.©MauriciodeSousaProduçõesLtda.
Which comic strip is _______? (funny)
Which is ___________? (creative)
Which is ____________? (politically correct)
Complete the questions with the correct
comparative forms of the words in parentheses.
Nonverbal
communication
communication nonverbal
unspoken consciously
unblinking disaproval
What do these words
have in common?
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Prefixes and sufixes.
Inserir as atividades ING 118_05
“Luckily, the formula for dating success is easy to
learn. Within these pages,
you’ll discover how to display the body language
necessary for making solid connections with
potential mates, uncover the mysteries of man
himself, and find handy new tricks for your
attraction arsenal.”
When do you most enjoy yourself?
Was there any occasion when you really admired yourself?
Do you like to spend time by yourself?
What kind of things can switch themselves off?
Can you name someone who takes himself or herself too
serious?
What is the best thing you could do to yourself?
Do you think you can lean a foreign language by yourself?
Time to talk
Cross-cultural
communication
bow
kiss on the cheek handshake
Maori kiss
Greeting etiquette
GettyImages/DPA/AFP
LatinStock/Corbis/SongWeiwei/XinhuaPressGettyImages/AFP/Staff/MandelNgan
GettyImages/AFP/BrendonO’Hagan
How should women dress for
business meetings in Japan?
In social events, should you
arrive on time?
What are business cards
called? How should they be
given and received?
Can we spot any similarities
between Brazilian and
Japanese customs?
Cross-cultural
peculiarities
JAPAN BUSINESS ETIQUETTE
CULTURE, AND MANNERS
GettyImages/Glowimages
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Cross cultural communication: should
Inserir as atividades ING 111_01 e ING 111_02 do LD.
If you know these key Japanese
customs, you’ll get closer to the locals
[...]
If you go to a beginner tango class in
Buenos Aires, they will not let you
move on to anything else until you
understand how to walk
Rocca,2012.Digital.2ilustrações.
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disponível no Livro Digital
First conditional.
Inserir as atividades ING 111_05 do LD.

Inglês

  • 1.
    AUTORIA: JULIANA SARTORI EDIÇÃO: JEFERSON FREITAS CRÉDITOS DAS IMAGENS DE ABERTURA: © Parkbenchpics; © Daveh900; © Torky; © Selenka © Editora Positivo Ltda., 2013 LANGUAGE AND IDENTITY
  • 2.
    Countries, nationalities and languages Belgium– Belgian – French, Flemish Brazil – Brazilian – Portuguese Canada – Canadian – English, French Chile – Chilean – Spanish Denmark – Danish/Dane – Danish England – English – English France – French – French Greece – Greek – Greek Guatemala – Guatemalan – Spanish Haiti – Haitian – French, Creole Ireland – Irish – Irish, English Israel – Israeli – Hebrew Italy – Italian – Italian Japan – Japanese – Japanese Jordan – Jordanian – Arabicv Malaysia – Malaysian – Malay Morocco – Moroccan – Arabic, French Netherlands – Dutch – Dutch Norway – Norwegian – Norwegian Poland – Polish – Polish Portugal – Portuguese – Portuguese Romania – Romanian – Romanian Switzerland – Swiss – German, French, Italian, Romansh Thailand – Thai – Thai Turkey – Turkish – Turkish United States – US citizen – English Uruguay – Uruguayan – Spanish Vietnam – Vietnamese – Vietnamese
  • 3.
    In pairs, askand answer questions about these people. Time to talk Robert Pattinson and Kristen Stewart Ricky MartinTaís Araújo ©EditoraAbril/RafaelCampos ©Shutterstock/AntonOparin ©Shutterstock/JaguarPS
  • 4.
    Atenção: não altere oconteúdo deste slide Para visualizar este conteúdo digital, é preciso ter instalado o plugin Slides de Aula, disponível no Livro Digital Activity to practice personal pronouns and nationalities. Inserir atividade 3 de Countries, nationalities and languages (Who are they?) do LD.
  • 5.
  • 6.
    You have persistentbad headaches. Aspirin and other miracle products don’t make them go away. Your family doctor decides it’s time to have a specialist’s opinion. Cramden approaches and speaks: [...]
  • 7.
    My favorite comicstrip ___ Peanuts. I ____ it because it ___ a distinctive tone and it ___ highly imaginative. ( be, like, have, be) PeanutsCharlesSchulz© PeanutsWorldwideLLC./ Dist.byUniversalUclick
  • 8.
    In the sameway that people in social groups tend to wear similar clothes, people create slang and new words to show that they’re all part of the same group. Group identity and regionalisms I, LIKE, TOTALLY AGREE WITH YOU WHATEVER Rocca,2012.Digital.
  • 9.
  • 10.
    Excessive Internet usemay cause parts of teenagers’ brains to waste away, a study reveals. ©Glowimages/Alamy/InsadcoPhotography
  • 11.
    Atenção: não altere oconteúdo deste slide Para visualizar este conteúdo digital, é preciso ter instalado o plugin Slides de Aula, disponível no Livro Digital The Genitive case. Inserir atividade 1 da unidade 3 (somente os vídeos: John’s house/ Ricardo and Suzy’s son/ Tupã’s and Harumi’s bikes) do LD.
  • 12.
    This could affecttheir concentration and memory, as well as their ability to make decisions and set goals. ©Cartoonstock/RonMorgan MORGAN, Ron. Cartoonstock. <www.cartoonstock.com/ directory/c/connected.asp>. Accessed: 23 June 2012.
  • 13.
    [...] the girlsoon drifted ____ attention to the nail polish on _____nails and, with very delicate movements started to sctach it off. The wealthy man oppened _____ ragged suitcase nd pulled out a folder of an elegant hotel and went through _____ pages with faked interest. Complete the lines taken from a blog entry using a proper adjective pronoun.
  • 14.
    Why do youuse the Internet?
  • 15.
    An average Facebookuser has 130 friends and likes 80 pages [...] [...] more than 3.5 billion pieces of content are shared [...] Identify the plural nouns in the excerpts below.
  • 16.
    [...] did youknow about Moldova? I went on a journey to find the roots of a phenomenon. GettyImages/AFP/Staff/DanielMihailescu
  • 17.
    The Internet beganin 1962 as ARPANET, a network of two computers conceived of by the U.S. military. That network grew to more than a million computers by 1992. In 1990 British computer scientist Tim Berners-Lee invented the Web – that is, he created the first Web pages, which could be more accessed via the Internet. Web pages incorporate hypertext – text displayed on a monitor that contains hyperlinks to other documents – a concept that adtes to the 1960’s. and the rest, as the saying goes, is history. [...]
  • 18.
  • 19.
    Atenção: não altere oconteúdo deste slide Para visualizar este conteúdo digital, é preciso ter instalado o plugin Slides de Aula, disponível no Livro Digital False friends. Inserir a primeira atividade da unidade Language of advertising (Click on a character ...) do LD.
  • 20.
    Rework your currentad campaign – or create a new one [...]. [...] be prepared to track and measure the responses as they arrive. [...] decide what you want your prospects to do in response to your advertising and design each and every ad with that result in mind. Very briefly introduce your company.
  • 21.
    What benefits doyour ads promise [...]? Do you see any advertisers marching out [...]? How do the sculpture and the slogan relate? Read the questions again. In what order do they present the elements below? Verb após o sujeito Auxiliary antes do sujeito question word no início da frase Subjetc após o auxiliar
  • 22.
    watching / like/ do / you / TV ads ? ________________________ favorite / what / your / TV ads / is / ? ______________________ you / pay / street billboards / do / attention to /? ________________________ to buy / ads / can / convince / you / a given product ? __________________________ reproduce / ads / do / stereotypes? ______________________
  • 23.
  • 24.
  • 25.
    Postman mail carrierBlind visually challenged handicapped people people with disabilities Oriental Asian Indian native American brotherhood siblinghood mankind humankind retarded mentally challenged Political correctness
  • 26.
    These books wereincluded in the list “Top 10 politically incorrect books for kids”. Can you guess why? 1884, Mark Twain 1920, Hugh Lofting1930, Hergé
  • 27.
    What does thephrase in bold mean? These books form part of our cultural heritage, don’t they?
  • 28.
    Read these comicstrips. ©MauriciodeSousaProduçõesLtda.©MauriciodeSousaProduçõesLtda.
  • 29.
    Which comic stripis _______? (funny) Which is ___________? (creative) Which is ____________? (politically correct) Complete the questions with the correct comparative forms of the words in parentheses.
  • 30.
  • 31.
    communication nonverbal unspoken consciously unblinkingdisaproval What do these words have in common?
  • 32.
    Atenção: não altere oconteúdo deste slide Para visualizar este conteúdo digital, é preciso ter instalado o plugin Slides de Aula, disponível no Livro Digital Prefixes and sufixes. Inserir as atividades ING 118_05
  • 33.
    “Luckily, the formulafor dating success is easy to learn. Within these pages, you’ll discover how to display the body language necessary for making solid connections with potential mates, uncover the mysteries of man himself, and find handy new tricks for your attraction arsenal.”
  • 34.
    When do youmost enjoy yourself? Was there any occasion when you really admired yourself? Do you like to spend time by yourself? What kind of things can switch themselves off? Can you name someone who takes himself or herself too serious? What is the best thing you could do to yourself? Do you think you can lean a foreign language by yourself? Time to talk
  • 35.
  • 36.
    bow kiss on thecheek handshake Maori kiss Greeting etiquette GettyImages/DPA/AFP LatinStock/Corbis/SongWeiwei/XinhuaPressGettyImages/AFP/Staff/MandelNgan GettyImages/AFP/BrendonO’Hagan
  • 37.
    How should womendress for business meetings in Japan? In social events, should you arrive on time? What are business cards called? How should they be given and received? Can we spot any similarities between Brazilian and Japanese customs? Cross-cultural peculiarities JAPAN BUSINESS ETIQUETTE CULTURE, AND MANNERS GettyImages/Glowimages
  • 38.
    Atenção: não altere oconteúdo deste slide Para visualizar este conteúdo digital, é preciso ter instalado o plugin Slides de Aula, disponível no Livro Digital Cross cultural communication: should Inserir as atividades ING 111_01 e ING 111_02 do LD.
  • 39.
    If you knowthese key Japanese customs, you’ll get closer to the locals [...] If you go to a beginner tango class in Buenos Aires, they will not let you move on to anything else until you understand how to walk Rocca,2012.Digital.2ilustrações.
  • 40.
    Atenção: não altere oconteúdo deste slide Para visualizar este conteúdo digital, é preciso ter instalado o plugin Slides de Aula, disponível no Livro Digital First conditional. Inserir as atividades ING 111_05 do LD.