If you want a winning distribution strategy you need to keep on top of the data. Unfortunately, it can become a rabbit hole of information very quickly. We’ve narrowed down eight data points you must look at to stay on top the game.

1. 8 Hotel Distribution Metrics You Cannot
Ignore When Choosing Channels

2. Comparative Growth
8 Hotel Distribution Metrics You Cannot Ignore When Choosing Channels
What are the bookings numbers doing over time; compare
year-on-year or month-on-month to get a true idea of volume
performance per channel.

3. The Commission Factor
8 Hotel Distribution Metrics You Cannot Ignore When Choosing Channels
To see the true value of a channel, you need to see the net cost
– total revenue from the channel less the commission it charges
for bookings.

4. Actual Stays
8 Hotel Distribution Metrics You Cannot Ignore When Choosing Channels
See who is booking and who’s staying per channel with this
metric. It is calculated as a difference between arrival bookings
per month and stayed arrival bookings (which takes out
cancellations).

5. Stayed Bookings
8 Hotel Distribution Metrics You Cannot Ignore When Choosing Channels
Or cancellations. Analyse these carefully looking factors such as
booking lead time and volume of cancellations.

6. Which Days Are High-Performing?
8 Hotel Distribution Metrics You Cannot Ignore When Choosing Channels
Review the capability of a channel by analysing which dates
they get booking for; is it just the high demand days or is it
successful in getting you booking when there are gaps in your
calendar?

7. Average Daily Rate (ADR)
8 Hotel Distribution Metrics You Cannot Ignore When Choosing Channels
Is a channel discounting rates too heavily to get you a booking or
actually getting you high value bookings? This is done by looking
at your average daily rate.

8. Average Length Of Stay
8 Hotel Distribution Metrics You Cannot Ignore When Choosing Channels
How valuable a guest is can be addressed by looking at how
long they stay with you? Are there patterns to be picked up from
particular channels that you can use to your advantage by adding
rate plans that meet the needs more closely and hence leads to
more conversions?

9. Booking Location
8 Hotel Distribution Metrics You Cannot Ignore When Choosing Channels
Review data from every channel to see where the bookings are
coming from? This will help you build market or region specific
strategy more effectively.

10. BLOG.STAAH.COM
FOR MORE HOTELIER TIPS & TRENDS VISIT: