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metric.pptx
1.
2. I can provide information on common marketing metrics
used in the hospitality industry. These metrics help hotels,
restaurants, travel agencies, and other hospitality
businesses measure the effectiveness of their marketing
efforts and optimize their strategies to attract and retain
customers. Here are some essential marketing metrics in
the hospitality industry:
3. Occupancy Rate: The percentage of available rooms or
beds that are occupied by guests during a specific period.
This metric helps assess how well a hotel or lodging
property is utilizing its available capacity.
4. 1.Average Daily Rate (ADR): The average price at which rooms are sold per day. It gives an indication of
the hotel's pricing strategy and the revenue generated from room sales.
2.Revenue per Available Room (RevPAR): Calculated by multiplying the occupancy rate and the average
daily rate, RevPAR provides a comprehensive measure of a hotel's overall performance.
3.Customer Acquisition Cost (CAC): The average cost a hospitality business incurs to acquire a new
customer. It helps assess the efficiency of marketing campaigns and customer acquisition strategies.
4.Return on Advertising Spend (ROAS): A ratio that measures the revenue generated for every dollar
spent on advertising. It's a vital metric to evaluate the effectiveness of advertising efforts.
5.Conversion Rate: The percentage of website visitors or leads that convert into actual bookings or
reservations. It's a crucial metric to understand the effectiveness of a website and marketing campaigns in
driving conversions.
6.Customer Lifetime Value (CLV): The projected revenue a business can expect from a customer over
their entire relationship with the company. CLV helps in making decisions about customer retention
strategies.
7.Online Reviews and Ratings: Monitoring and analyzing online reviews and ratings on platforms like
TripAdvisor, Yelp, or Google can provide insights into the reputation and customer satisfaction of a
hospitality business.
8.Social Media Engagement: Tracking metrics like likes, shares, comments, and followers on social
media platforms can help assess the reach and engagement of marketing efforts.
9.Email Open and Click-through Rates: Measuring how many recipients open marketing emails and click
on the links inside them can give insights into the effectiveness of email marketing campaigns.
