7 types of content sales professionals
•
0 likes•4 views
On this eBook, the Social Sales Link team will be taking a deep dive into CONTENT. Not just any content but the different types that salespeople need for each buying stage of a buyer, a.k.a. your future client. We'll break down three types of content for selling: top-of-the-funnel content, mid-funnel content, and the end-of-the-sales cycle content—what they are, and how they are implemented for success. Get ready to start more sales conversations on a consistent basis. Get your copy now!
Report
Share
Report
Share
Download to read offline
Recommended
7 Content Types for the Buyers’ Journey
In this episode, the Social Sales Link team will be taking a deep dive into CONTENT. Not just any content but the different types that salespeople need for each buying stage of a buyer, a.k.a. your future client.
Listen in as our resident hosts, Brynne Tillman and Bob Woods, break down three types of content for selling: top-of-the-funnel content, mid-funnel content, and the end-of-the-sales cycle content—what they are, and how they are implemented for success. If you’re curious, you have to listen to learn more.
How Sales Enablement is Supporting Social Selling in 2022
In this 1-hour session, Brynne Tillman from Social Sales Link will teach you why Sales Enablement teams should own Social Selling
Leverage Content to Start Sales Conversations on LinkedIn
Brynne and Bob will talk about why it’s important to create meaningful content and what types of content we should be putting out there to attract our target audience and help initiate sales conversations.
Turn a Cold Prospect Into a Warm Connection
The team at Social Sales Link tackles the philosophy and mindset behind something that all salespeople want — turning cold prospects into warm conversations.
Listen as Brynne and Bob stress the importance of bringing value to earn the right to a conversation and detaching yourself from the sale. Discover why you don’t want to have “commission breath” and how it can affect your chances of getting that warm conversation.
You’ll also learn why it pays to do everything in your own voice and other strategies you can implement.
Social Selling Levels the Playing Field - Library copy
Social Sales Link’s Brynne Tillman and Bob Woods discuss how social selling levels the playing field in a way that allows any sales professional with a good, authentic message to go toe-to-toe with large companies that have deep pockets to spend on building brand awareness and exposure.
Listen as they talk about what it means to be a micro-influencer and what you can do to start attracting your targeted audience, such as having both a personal page and a company page on LinkedIn so you can show up in a meaningful way.
Discover what it means to be a resource instead of being seen as too salesy from the get-go, that it’s all about attracting, teaching, and engaging. Make sure to take note of all the excellent tips and strategies Brynne and Bob shared in this episode!
11 Ways to Use Curated Content to Start Sales Conversations
We said what we said. Sometimes curating content is better than creating original content, especially for social selling! Suppose you or your company have the time and resources to create original content, and you send it to many people on LinkedIn to start a conversation. And the reality strikes, they don’t respond because, more often than not, many people on LinkedIn will see your original content as another pitch. On the other hand, sending them curated content from reputable sources or influencers they’re already following can get you a different, more positive reaction. So how do you successfully leverage curated content for social selling?
On this episode of Making Sales Social Live, our resident hosts, Brynne Tillman and Bob Woods, break down 11 ways for you to leverage curated content to start more conversations, including how to incorporate ChatGPT in this strategy. So tune in, get ready to focus, and discover how to do social selling wisely using curated content.
Want a summarized version of these tips? We got you! We prepared an eBook that covers all 11 Ways to Use Curated Content to Start Sales Conversations. Visit socialsaleslink.com/curatedcontent and bookmark it in your browser!
How to Prospect Your Industry Influencers’ Followers
The LinkedIn Whisperer herself, Brynne Tillman, welcomes Talent Retention Sherpa Steven Farber to an engaging discussion about leveraging influencers on LinkedIn. Tune in as they teach listeners how to find those industry influencers that are attracting your ideal prospects and how to start authentic conversations with their respective followers.
Listen as Steven talks about the significance of polls when used the right way and why he thinks it’s a fantastic conversation starter. You’ll also discover how you can utilize polls to find influencers that people on your network are following.
Learn how he uses hashtags to uncover posts that he can engage on and that he can eventually use to engage with potential buyers. There are quite a number of valuable insights packed into this episode, so make sure you don’t skip this one!
The Ultimate Inbound and Outbound Tool
Our beloved hosts Brynne Tillman and Bob Woods delve into using LinkedIn both as an inbound and outbound tool. Join them as they discuss both ends of the equation, which you can then use to take your sales campaign to the next level.
Among the things they recommend for the marketing or inbound part is to endlessly curate and share content. Learn about the things you need to think about before going out there and searching for content you can curate and then share.
Bob also shares the importance of listening during those discovery calls for clues on what your prospects would likely want to know about. They also point out the advantages of engaging on influencer content to make yourself more visible to your target audience. They also tackle several strategies for the outbound aspect of the social selling equation and among them are three easy-to-follow workflows that can help get those conversations with your prospects.
Recommended
7 Content Types for the Buyers’ Journey
In this episode, the Social Sales Link team will be taking a deep dive into CONTENT. Not just any content but the different types that salespeople need for each buying stage of a buyer, a.k.a. your future client.
Listen in as our resident hosts, Brynne Tillman and Bob Woods, break down three types of content for selling: top-of-the-funnel content, mid-funnel content, and the end-of-the-sales cycle content—what they are, and how they are implemented for success. If you’re curious, you have to listen to learn more.
How Sales Enablement is Supporting Social Selling in 2022
In this 1-hour session, Brynne Tillman from Social Sales Link will teach you why Sales Enablement teams should own Social Selling
Leverage Content to Start Sales Conversations on LinkedIn
Brynne and Bob will talk about why it’s important to create meaningful content and what types of content we should be putting out there to attract our target audience and help initiate sales conversations.
Turn a Cold Prospect Into a Warm Connection
The team at Social Sales Link tackles the philosophy and mindset behind something that all salespeople want — turning cold prospects into warm conversations.
Listen as Brynne and Bob stress the importance of bringing value to earn the right to a conversation and detaching yourself from the sale. Discover why you don’t want to have “commission breath” and how it can affect your chances of getting that warm conversation.
You’ll also learn why it pays to do everything in your own voice and other strategies you can implement.
Social Selling Levels the Playing Field - Library copy
Social Sales Link’s Brynne Tillman and Bob Woods discuss how social selling levels the playing field in a way that allows any sales professional with a good, authentic message to go toe-to-toe with large companies that have deep pockets to spend on building brand awareness and exposure.
Listen as they talk about what it means to be a micro-influencer and what you can do to start attracting your targeted audience, such as having both a personal page and a company page on LinkedIn so you can show up in a meaningful way.
Discover what it means to be a resource instead of being seen as too salesy from the get-go, that it’s all about attracting, teaching, and engaging. Make sure to take note of all the excellent tips and strategies Brynne and Bob shared in this episode!
11 Ways to Use Curated Content to Start Sales Conversations
We said what we said. Sometimes curating content is better than creating original content, especially for social selling! Suppose you or your company have the time and resources to create original content, and you send it to many people on LinkedIn to start a conversation. And the reality strikes, they don’t respond because, more often than not, many people on LinkedIn will see your original content as another pitch. On the other hand, sending them curated content from reputable sources or influencers they’re already following can get you a different, more positive reaction. So how do you successfully leverage curated content for social selling?
On this episode of Making Sales Social Live, our resident hosts, Brynne Tillman and Bob Woods, break down 11 ways for you to leverage curated content to start more conversations, including how to incorporate ChatGPT in this strategy. So tune in, get ready to focus, and discover how to do social selling wisely using curated content.
Want a summarized version of these tips? We got you! We prepared an eBook that covers all 11 Ways to Use Curated Content to Start Sales Conversations. Visit socialsaleslink.com/curatedcontent and bookmark it in your browser!
How to Prospect Your Industry Influencers’ Followers
The LinkedIn Whisperer herself, Brynne Tillman, welcomes Talent Retention Sherpa Steven Farber to an engaging discussion about leveraging influencers on LinkedIn. Tune in as they teach listeners how to find those industry influencers that are attracting your ideal prospects and how to start authentic conversations with their respective followers.
Listen as Steven talks about the significance of polls when used the right way and why he thinks it’s a fantastic conversation starter. You’ll also discover how you can utilize polls to find influencers that people on your network are following.
Learn how he uses hashtags to uncover posts that he can engage on and that he can eventually use to engage with potential buyers. There are quite a number of valuable insights packed into this episode, so make sure you don’t skip this one!
The Ultimate Inbound and Outbound Tool
Our beloved hosts Brynne Tillman and Bob Woods delve into using LinkedIn both as an inbound and outbound tool. Join them as they discuss both ends of the equation, which you can then use to take your sales campaign to the next level.
Among the things they recommend for the marketing or inbound part is to endlessly curate and share content. Learn about the things you need to think about before going out there and searching for content you can curate and then share.
Bob also shares the importance of listening during those discovery calls for clues on what your prospects would likely want to know about. They also point out the advantages of engaging on influencer content to make yourself more visible to your target audience. They also tackle several strategies for the outbound aspect of the social selling equation and among them are three easy-to-follow workflows that can help get those conversations with your prospects.
The Ultimate Inbound and Outbound Tool
Our beloved hosts Brynne Tillman and Bob Woods delve into using LinkedIn both as an inbound and outbound tool. Join them as they discuss both ends of the equation, which you can then use to take your sales campaign to the next level.
Among the things they recommend for the marketing or inbound part is to endlessly curate and share content. Learn about the things you need to think about before going out there and searching for content you can curate and then share.
Bob also shares the importance of listening during those discovery calls for clues on what your prospects would likely want to know about. They also point out the advantages of engaging on influencer content to make yourself more visible to your target audience. They also tackle several strategies for the outbound aspect of the social selling equation and among them are three easy-to-follow workflows that can help get those conversations with your prospects.
8 Mistakes Sales Pros are Making on LinkedIn
Our hosts Brynne Tillman and Bob Woods take us on another interesting ride into the world of social selling as they tackle eight common mistakes salespeople tend to make on LinkedIn.
Learn what engagement strategies you need to be doing instead of committing LinkedIn don’ts such as the “connect and pitch,” the “connect and forget,” the random acts of social, and many more.
Increased Expectations Means Better Email Marketing: Are You Prepared?
View the full webcast here: http://rtou.ch/2FvgqxY
Consumers expect retailers to use the data they collect to create more relevant messaging and generally provide a better, more frictionless shopping experience. How retailers respond to meet these increased demands can determine whether someone becomes a customer or simply passes them by. Bronto Senior Commerce Marketing Analyst Greg Zakowicz explores what consumers expect and the strategies that can help your email marketing exceed their expectations.
Key Points:
· What consumers want from a shopping experience.
· Email personalization strategies any retailer can accomplish.
· How to use product recommendations and pitfalls to be wary of.
Social Media B2B Demand Gen
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideU
Social Media B2B Demand Gen
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
Social Media B2B Demand Gen
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
Decision Makers: Stop thinking tactics, Start thinking campaigns.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support.
Establishing a Productive Daily Routine on LinkedIn
The LinkedIn Sherpa Bob Woods and the LinkedIn Whisperer Brynne Tillman walks listeners through establishing a productive daily routine on LinkedIn without feeling overwhelmed by all the features and tools that are readily available on the platform.
Don’t miss out on this highly engaging discussion, where our hosts try to prevent sales professionals from being stuck doing random acts of social that does nothing for their sales goals.
Learn what to do and not to do every day as well as how much time you should be spending on each task. Brynne and Bob will arm you with various tips and tricks you can apply to your daily LinkedIn activity to boost productivity, and eventually, get more sales conversations.
Establishing a Productive Daily Routine on LinkedIn
Our resident hosts Brynne Tillman and Bob Woods set their sights on showing how you can boost your LinkedIn company page’s following. Listen as they share extremely useful tips on how you make the most out of your company page and transform it into a magnet for potential clients.
Learn how to assign admins to your page for consistent engagement and utilize various analytics within the page to further boost your sales campaign.
Lastly, find out the answer to the question of where to post your content first — your personal page or company page? Brynne and Bob share their two cents on the matter, something worth sticking around to the very end.
VidCon 2019 Takeaways
Each year we embark on a trip to VidCon, where we get a pulse of what's happening in the zeitgeist and connect with talented creators, and impressive brands alike. Here are five tangible takeaways from TikTok to LinkedIn and what it means for you.
Social Media Advertising Hacks & Promotions
Slides from a seminar presented to audiences at the New York Public Library Small Business Resource Center on 03/01/18 and Out Professionals on 03/19/19, developed with support from the New York State Small Business Development Center (NYSBDC) and the United States Small Business Administration (SBA).
Spending money on Facebook or other advertising on social media and not getting anywhere? This special program takes you behind-the-scenes to learn about the strategies and techniques that social media pros use to get their content seen and engaged more – and at far less cost. Organic reach–the people you reach for free– is continually decreasing. Without using some tricks of the trade, your content will never get seen and you’ll need to spend more on advertising to get the results you want and need.
BrainRider: B2B Pipeline Marketing "How To" Presentation With Notes (12 Slides)
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
A Recap of 2013 for the Daily Deal, Coupon, and Ecommerce Industries.
A recap of 2013 for the daily deal, coupon, and ecommerce industries presented by http://dailydealbuilder.com. Questions? email us at support@hcdesk.com.
Recap of 2013 for the Daily Deal, Coupon Software, and Ecommerce Industries
I believe one of the greatest ways we can advance our businesses is by learning from past successes and failures, both internally and externally… Internally (within your company), what actions were exectured this year that brought you the most revenue? Most interaction, shares, and social media influence? What actions did your company take that caused you the most headaches and wasted the most amount of time / resources? What about externally? Have you closely followed your competitors to see what they were up to?
It’s important each year to create a SWOT analysis for your company that looks back on your actions of the past year, as well as one that looks forward to the upcoming year. Making a SWOT is one of those things I did while attending college, but never fully understood the value until I created one for my company
BBB Market Monitor: June 2023
Better Business Bureau Serving Greater Cleveland's June 2023 Market Monitor includes stories about our recent Celebration of Integrity, how to implement AI as a small business, and BBB benefits.
Five Steps to Get EdInngagement from Your Linke
Did you know 90-99% of social media users are lurkers? In this episode, our resident hosts, the LinkedIn Sherpa Bob Woods and LinkedIn Whisperer Brynne Tillman, discuss why having lurkers who remain as lurkers is a problem for salespeople and also provide tips on how to transform them into engagers.
Lurkers are those people who don’t engage and prefer to consume content passively – only watching their feeds instead of posting their own content or publicly engaging with other LinkedIn users. For salespeople, having a silent audience can be difficult because they don’t know who they are and hence cannot start a conversation with them. You don’t want to skip listening to this conversation if you’re a professional who uses content daily to attract prospects to your brand.
7 Ways to Use ChatGPT with LinkedIn .
OpenAI’s ChatGPT has created many opportunities for business owners and other professionals to free up their time from doing extensive research to writing content for practically everything they can think of. But do you really know how to maximize ChatGPT’s potential for being a powerful tool for LinkedIn and social selling? Did you know there are 7 ways (currently) that you can use ChatGPT for social selling? In this episode, Brynne and Bob share their discoveries when exploring this cool new toy, from what input to feed to ChatGPT to the do’s and don’t; they’re sharing it all.
Another important takeaway from this conversation that you need to listen to closely is how to maintain your authenticity and true voice while using ChatGPT to build relationships on LinkedIn. ChatGPT sounds like a dream come true for many professionals. Still, it can take you in the opposite direction of success when your authenticity is lost because you let AI speak for you. Listen in or read the transcript below and learn how to use ChatGPT responsibly on LinkedIn.
More Related Content
Similar to 7 types of content sales professionals
The Ultimate Inbound and Outbound Tool
Our beloved hosts Brynne Tillman and Bob Woods delve into using LinkedIn both as an inbound and outbound tool. Join them as they discuss both ends of the equation, which you can then use to take your sales campaign to the next level.
Among the things they recommend for the marketing or inbound part is to endlessly curate and share content. Learn about the things you need to think about before going out there and searching for content you can curate and then share.
Bob also shares the importance of listening during those discovery calls for clues on what your prospects would likely want to know about. They also point out the advantages of engaging on influencer content to make yourself more visible to your target audience. They also tackle several strategies for the outbound aspect of the social selling equation and among them are three easy-to-follow workflows that can help get those conversations with your prospects.
8 Mistakes Sales Pros are Making on LinkedIn
Our hosts Brynne Tillman and Bob Woods take us on another interesting ride into the world of social selling as they tackle eight common mistakes salespeople tend to make on LinkedIn.
Learn what engagement strategies you need to be doing instead of committing LinkedIn don’ts such as the “connect and pitch,” the “connect and forget,” the random acts of social, and many more.
Increased Expectations Means Better Email Marketing: Are You Prepared?
View the full webcast here: http://rtou.ch/2FvgqxY
Consumers expect retailers to use the data they collect to create more relevant messaging and generally provide a better, more frictionless shopping experience. How retailers respond to meet these increased demands can determine whether someone becomes a customer or simply passes them by. Bronto Senior Commerce Marketing Analyst Greg Zakowicz explores what consumers expect and the strategies that can help your email marketing exceed their expectations.
Key Points:
· What consumers want from a shopping experience.
· Email personalization strategies any retailer can accomplish.
· How to use product recommendations and pitfalls to be wary of.
Social Media B2B Demand Gen
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideU
Social Media B2B Demand Gen
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
Social Media B2B Demand Gen
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
Decision Makers: Stop thinking tactics, Start thinking campaigns.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support.
Establishing a Productive Daily Routine on LinkedIn
The LinkedIn Sherpa Bob Woods and the LinkedIn Whisperer Brynne Tillman walks listeners through establishing a productive daily routine on LinkedIn without feeling overwhelmed by all the features and tools that are readily available on the platform.
Don’t miss out on this highly engaging discussion, where our hosts try to prevent sales professionals from being stuck doing random acts of social that does nothing for their sales goals.
Learn what to do and not to do every day as well as how much time you should be spending on each task. Brynne and Bob will arm you with various tips and tricks you can apply to your daily LinkedIn activity to boost productivity, and eventually, get more sales conversations.
Establishing a Productive Daily Routine on LinkedIn
Our resident hosts Brynne Tillman and Bob Woods set their sights on showing how you can boost your LinkedIn company page’s following. Listen as they share extremely useful tips on how you make the most out of your company page and transform it into a magnet for potential clients.
Learn how to assign admins to your page for consistent engagement and utilize various analytics within the page to further boost your sales campaign.
Lastly, find out the answer to the question of where to post your content first — your personal page or company page? Brynne and Bob share their two cents on the matter, something worth sticking around to the very end.
VidCon 2019 Takeaways
Each year we embark on a trip to VidCon, where we get a pulse of what's happening in the zeitgeist and connect with talented creators, and impressive brands alike. Here are five tangible takeaways from TikTok to LinkedIn and what it means for you.
Social Media Advertising Hacks & Promotions
Slides from a seminar presented to audiences at the New York Public Library Small Business Resource Center on 03/01/18 and Out Professionals on 03/19/19, developed with support from the New York State Small Business Development Center (NYSBDC) and the United States Small Business Administration (SBA).
Spending money on Facebook or other advertising on social media and not getting anywhere? This special program takes you behind-the-scenes to learn about the strategies and techniques that social media pros use to get their content seen and engaged more – and at far less cost. Organic reach–the people you reach for free– is continually decreasing. Without using some tricks of the trade, your content will never get seen and you’ll need to spend more on advertising to get the results you want and need.
BrainRider: B2B Pipeline Marketing "How To" Presentation With Notes (12 Slides)
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
A Recap of 2013 for the Daily Deal, Coupon, and Ecommerce Industries.
A recap of 2013 for the daily deal, coupon, and ecommerce industries presented by http://dailydealbuilder.com. Questions? email us at support@hcdesk.com.
Recap of 2013 for the Daily Deal, Coupon Software, and Ecommerce Industries
I believe one of the greatest ways we can advance our businesses is by learning from past successes and failures, both internally and externally… Internally (within your company), what actions were exectured this year that brought you the most revenue? Most interaction, shares, and social media influence? What actions did your company take that caused you the most headaches and wasted the most amount of time / resources? What about externally? Have you closely followed your competitors to see what they were up to?
It’s important each year to create a SWOT analysis for your company that looks back on your actions of the past year, as well as one that looks forward to the upcoming year. Making a SWOT is one of those things I did while attending college, but never fully understood the value until I created one for my company
BBB Market Monitor: June 2023
Better Business Bureau Serving Greater Cleveland's June 2023 Market Monitor includes stories about our recent Celebration of Integrity, how to implement AI as a small business, and BBB benefits.
Similar to 7 types of content sales professionals (20)
Increased Expectations Means Better Email Marketing: Are You Prepared?
Increased Expectations Means Better Email Marketing: Are You Prepared?
Decision Makers: Stop thinking tactics, Start thinking campaigns.
Decision Makers: Stop thinking tactics, Start thinking campaigns.
Establishing a Productive Daily Routine on LinkedIn
Establishing a Productive Daily Routine on LinkedIn
Establishing a Productive Daily Routine on LinkedIn
Establishing a Productive Daily Routine on LinkedIn
7 Content Marketing tips to transform your Digital Marketing
7 Content Marketing tips to transform your Digital Marketing
BrainRider: B2B Pipeline Marketing "How To" Presentation With Notes (12 Slides)
BrainRider: B2B Pipeline Marketing "How To" Presentation With Notes (12 Slides)
A Recap of 2013 for the Daily Deal, Coupon, and Ecommerce Industries.
A Recap of 2013 for the Daily Deal, Coupon, and Ecommerce Industries.
Recap of 2013 for the Daily Deal, Coupon Software, and Ecommerce Industries
Recap of 2013 for the Daily Deal, Coupon Software, and Ecommerce Industries
More from Brynne Tillman
Five Steps to Get EdInngagement from Your Linke
Did you know 90-99% of social media users are lurkers? In this episode, our resident hosts, the LinkedIn Sherpa Bob Woods and LinkedIn Whisperer Brynne Tillman, discuss why having lurkers who remain as lurkers is a problem for salespeople and also provide tips on how to transform them into engagers.
Lurkers are those people who don’t engage and prefer to consume content passively – only watching their feeds instead of posting their own content or publicly engaging with other LinkedIn users. For salespeople, having a silent audience can be difficult because they don’t know who they are and hence cannot start a conversation with them. You don’t want to skip listening to this conversation if you’re a professional who uses content daily to attract prospects to your brand.
7 Ways to Use ChatGPT with LinkedIn .
OpenAI’s ChatGPT has created many opportunities for business owners and other professionals to free up their time from doing extensive research to writing content for practically everything they can think of. But do you really know how to maximize ChatGPT’s potential for being a powerful tool for LinkedIn and social selling? Did you know there are 7 ways (currently) that you can use ChatGPT for social selling? In this episode, Brynne and Bob share their discoveries when exploring this cool new toy, from what input to feed to ChatGPT to the do’s and don’t; they’re sharing it all.
Another important takeaway from this conversation that you need to listen to closely is how to maintain your authenticity and true voice while using ChatGPT to build relationships on LinkedIn. ChatGPT sounds like a dream come true for many professionals. Still, it can take you in the opposite direction of success when your authenticity is lost because you let AI speak for you. Listen in or read the transcript below and learn how to use ChatGPT responsibly on LinkedIn.
LinkedIn Activities You Need to Use the Mobile App For (and 1 You Can’t)
Did you know? Your prospects and the people you want to connect with are probably using LinkedIn through their smartphones. According to the latest numbers, Approximately 57% of users access LinkedIn via the mobile app. If you haven’t fully explored LinkedIn mobile, you’re probably missing out on great social selling opportunities. But don’t fret. That’s why we’re here!
In this episode, Brynne Tillman and Bob Woods will share with you the 4 features that you can only find on the LinkedIn mobile app and how you should leverage it. And there’s more. You’ll also learn a crucial feature that’s not on LinkedIn’s mobile version but is only available on desktop. This desktop feature allows you to respond to connection requests that don’t have a message with them – you never know, that person could have connected with you because your networking partner told them to. And you don’t want to decline that request accidentally. So tap the play button at the top of this page, and listen to this episode now!
Apps for LinkedIn Every Social Seller Needs
As Social Sellers, you’ve always been told that you must be equipped with the right skills and tools to succeed at social selling. We’ve covered some of them in our past episodes. For this conversation with Brynne Tillman and Bob Woods, they’re putting the focus on the Five Social Selling Apps every social seller must own to thrive on LinkedIn.
What are the top social selling apps for salespeople?
1. Calendly – for booking meetings
2. Magical Text Expander – for storing message templates
3. Grammarly – for helping you write with confidence
4. Listen Notes – for finding podcast episodes that experts and influencers are featured in and also find topics they’re interested in
5. ChatGPT – the hottest tool in the market today that do research and creates content easier and faster
Listen now and find out how these five apps should be used for social selling success – the do’s and dont’s and some PRO TIPS from our experts.
Leveraging LinkedIn Company Pages to Grow Your Brand
Utilizing all the features of your LinkedIn company page can help build a strong, memorable brand and reach more prospects. It is true not only for small and big businesses but also for solopreneurs!
Interested in learning all the best practices for managing a successful LinkedIn page? Brynne Tillman, the LinkedIn Whisperer, and Bob Woods, the LinkedIn Sherpa, are here to teach you LinkedIn page strategies that will help you draw more eyeballs to your products and services and, eventually, generate more money!
The Power in Social Proximity
Listen as our Hosts, Brynne Tillman and Bob Woods as they share their own experience about the importance of social proximity and how this will be our pathway to get to our targeted buyers.
Discover the magic of social proximity and how to enter the ecosphere of your buyer, decision maker or targeted audience at a high level of credibility because it came through a shared connection.
The LinkedIn Algorithm, Revisited
Join The LinkedIn Whisperer Brynne Tillman as she teams up with special guest Gunnar Hood to discuss some of the significant changes in LinkedIn’s algorithm and how they could affect your social selling efforts on LinkedIn.
What they will be talking about in particular, is Richard van der Blom’s much-awaited algorithm report, where he examined over 9,500 posts from more than 200 different members from 30 different countries, not to mention over 1,100 hours devoted to the research!
Listen as Brynne and Gunnar breeze their way through 20 of Richard’s tips, based on the results of the report, that you can use to improve your own LinkedIn campaign.
10 Thanksgiving Gratitude Tips
The Thanksgiving holiday may be over, but the spirit of giving thanks should always be around throughout the year. Let our resident hosts and big-time holiday celebrators Brynne Tillman and Bob Woods show you 10 awesome ways to show your gratitude to your network regardless of the season.
5 Steps to Become a Micro-Influencer on LinkedIn
The Social Sales Link team shares five easy-to-follow steps on how to become a micro-influencer on LinkedIn so you can start attracting an audience of prospects with whom you can start sales conversations with.
Let our resident hosts Brynne Tillman and Bob Woods guide you through the journey until you are able to reach the ultimate goal of a micro-influencer, which is to influence your identified group of people.
5 Secrets LinkedIn Doesn't Want You to Know
Our resident hosts Brynne Tillman and Bob Woods uncover five “secrets” LinkedIn would not want its users to know, but you can fully take advantage of.
Join them as they share how you can use LinkedIn’s algorithm to make your content visible to a wider audience as soon as you post them and other tweaks you can do to get better engagement.
Don’t miss out on all the “secrets” they’ll be exposing if you want to get the most out of LinkedIn, such as which sections of your profile page can offer more than what it is intended for if you know what to do with them.
5 Ways to Finish Q4 With a Bang
The LinkedIn Whisperer Brynne Tillman and the LinkedIn Sherpa Bob Woods join forces to discuss five LinkedIn tactics that salespeople and business developers need to focus on so they can end 2022 with a bang.
5 Templates to Optimize Your LinkedIn Sales Outreach
Our resident hosts Brynne Tillman and Bob Woods share five sales templates that you can use to improve your sales outreach on LinkedIn. They also walk you through the strategies behind the templates and discuss why it’s important to distance yourself from the traditional “sell, sell, sell” mentality to have an effective sales campaign.
Ten Top Social Sellers We Follow... and Why
Our resident hosts Brynne and Bob are back to share with listeners their top ten social sellers and why they’ve chosen to feature these folks.
Find out if your favorite social seller is on their list and discover new ones to follow!
Giving and Receiving Recommendations on LinkedIn
Our hosts Brynne Tillman and Bob Woods talk about the Recommendations feature on LinkedIn, which according to Bob, is often overlooked by LinkedIn users.
Join them as they discuss the big advantages of having recommendations on your profile as well as how to start getting them from people in your network. Together, Brynne and Bob will go over the steps you need to take to get those valuable recommendations and also discuss tips and strategies for those instances where getting a recommendation is not an option.
5 Ways to Use LinkedIn's Mobile App for Sales Prospecting
Our hosts Brynne Tillman and Bob Woods talk about five effective ways to use the LinkedIn mobile app for sales prospecting.
Listen as they discuss helpful tips on how to maximize your utilization of various LinkedIn features from Cover Stories to Name Pronunciation and many more.
You’ll also discover a feature that’s about to be rolled out that you can use for sales prospecting.
Are Personal Posts on LinkedIn Appropriate
Our hosts Brynne and Bob tackle a highly relevant topic on the “Facebookification” of LinkedIn and whether it’s a good thing.
Listen as they try to navigate through the tricky conversation of what content to share or not to share on LinkedIn. Find out whether you’re one of those people who tend to overshare and what you can do to ensure you’re only posting what’s beneficial to your professional goals.
Learn to find the right balance between oversharing and being overly professional, which are both equally troublesome. Let Brynne and Bob explain the impact of sharing both personal and professional content and how it affects engagement.
Engaging With Other People’s Content on
The one and only LinkedIn Whisperer Brynne Tillman is back again with the LinkedIn Sherpa Bob Woods to teach you the right way of engaging with other people’s content and how this can be a great way to amplify your own voice and reach folks you may not have access to in your own posts.
Discover the ability to get more in front of the right people simply by finding and engaging on the right people’s content, and the commenters of those content.
Permission-Based Selling on LinkedIn
Our beloved hosts Brynne Tillman and Bob Woods are back together to delve into permission-based selling. Listen as they share with the audience why it’s an elevated way of initiating more sales conversations.
Stay tuned as they answer various questions from the audience, such as whether it’s okay to use permission-based selling when you’re reaching out for the first time.
Hear them discuss tactics on social selling and a particular study they conducted about the effectiveness of having a permission-based sales approach.
Use LinkedIn Events to Attract Prospects
Our hosts Brynne Tillman and Bob Woods are back to discuss LinkedIn Events and how they work. Find out why you should be using this special feature to fill the top of your sales funnel with qualified prospects who are excited to talk to you.
Let Brynne and Bob walk you through the steps of creating your own event and discover ways you can market it on LinkedIn.
10 Steps to B2C Success on LinkedIn
Social Sales Link’s Brynne Tillman and Bob Woods delve into a topic that they don’t talk about often but is something that is beneficial to a wide community of business development professionals — business to consumer (B2C) sales.
Listen to them discuss ten highly effective steps that can help individuals better establish a successful B2C sales campaign on LinkedIn.
10 Steps to B2C Success on LinkedIn
1. Knowing how B2C works on LinkedIn
2. Shifting your profile from a resume to a resource
3. Identifying referral sources
4. Asking your clients for intros into their other advisors
5. Viewing clients’ connections for other people like them
6. Searching clients’ connections for other people who are like them
7. Engaging with local influencer content
8. Connecting with everyone you meet
9. Holding local events and inviting your connections by location
10. Nurturing with content by adding value and education
More from Brynne Tillman (20)
LinkedIn Activities You Need to Use the Mobile App For (and 1 You Can’t)
LinkedIn Activities You Need to Use the Mobile App For (and 1 You Can’t)
Leveraging LinkedIn Company Pages to Grow Your Brand
Leveraging LinkedIn Company Pages to Grow Your Brand
5 Templates to Optimize Your LinkedIn Sales Outreach
5 Templates to Optimize Your LinkedIn Sales Outreach
5 Ways to Use LinkedIn's Mobile App for Sales Prospecting
5 Ways to Use LinkedIn's Mobile App for Sales Prospecting
7 types of content sales professionals
- 1. Types of Content Sales Professionals Needed For The Buyers’ Journey 7
- 2. 1 Top of Funnel Content before their need. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
- 3. 2 Content that creates curiosity and gets prospects thinking differently about their current situation. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved. Top of Funnel
- 4. 3 Content that offers social proof (case stories). Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved. Middle of Funnel
- 5. 4 Content that overcomes objections. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved. Middle of Funnel
- 6. 5 Content that gives you the competitive edge. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved. Middle of Funnel
- 7. 6 Content that helps your buyers sell you internally. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved. Middle of Funnel
- 8. 7 Content that helps you to cross-sell/cross-solve. Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved. Post-Sale
- 9. Connect with Us! Join Now: socialsaleslink.com/membership /brynnetillman /bobwoods