Meetings at events help in advancing sales cycles. In this blog, we look at different types of meetings that constitute a great event campaign.

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7 Types of B2B
Meetings every
Event should have
Mapping The Right Meeting
Types To Attendees

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INTRODUCTION
Event marketers strive to create
successful meetings. Every B2B
meeting sets the foundation for
advancing sales cycles or winning
opportunities.
Meetings are only productive if
they are planned well and purpose
driven. Therefore, scheduling the
right type of meeting is important.

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SCHEDULING THE RIGHT MEETING
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Based on their objective, meeting attendees
engage in different types of meetings at
events
Scheduling the right type of meeting not
only keeps the attendee informed but keeps
the conversation on track.
The right type of meeting also gives
meeting coordinators a clearer picture of
what is going to be discussed making it
easier for them to choose the participants
for the meeting.

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7 MEETING TYPES TO SCHEDULE AT EVENTS
Prospect
Meeting
Product
Demo
Booth
Tour
Off-site
Meeting
Press
Meetings
Customer
Meetings
Walk-in
Meetings

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PROSPECTMEETINGS
Lack of product information prompts interactions between
attendees and marketing or sales folks to better
understand what is on offer.
Prospect meetings are gateway conversations leading to
product demos and executive interactions as interest
becomes more
Executives must be trained to create and rehearse a
narrative that portrays the value proposition and benefits
in a simple, easy-to-understand format.

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PRODUCT DEMOS
Once the relevance of the product has been
established, a demo can help attendees
understand the product in-depth.
Understanding customer expectations and
emphasizing on features that address their
pain points is recommended.
The messaging or product features need to
be customized to what the customer is
looking for.

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BOOTH TOURS
A booth should be unique enough to attract attention from
event attendees while explaining the purpose of the
business.
A successful booth tour allows attendees to experience
the product in its entirety.
A booth tour not only helps pitch various points of interest
(various products/services) but can inspire product-
specific conversations.

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OFF-SITE MEETINGS
A constrictive environment such as meeting rooms
can sometimes lead to unproductive meetings. In
such instances, a change of setting can help put a
prospective customer at ease.
Off-site meetings are an opportunity to bring
people together for productive discussions and
tend to be slightly informal, allowing for more
free-flowing conversation.
Tuning in to group dynamics and increasing the
fun-quotient can do wonders for the productivity of
off-site meetings.

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PRESSMEETINGS
Publicity plays an integral role in the success of events. A
press briefing allows the enterprise to form a relationship
with press personnel.
These meetings help to create a compelling narrative
around the product being launched or promoted.
The content created by the press extends to their user
base and can go a long way in gaining business
opportunities beyond the event.

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CUSTOMER MEETINGS
Events are a great avenue for an company to
directly interact with their target audience and
forge long-term relationships with existing
accounts.
Enterprises can use customer meetings to
introduce prospects to new product features and
releases.
Additionally, this is the perfect opportunity to
convert them to loyal customers and to indulge in
upselling and cross-sell.

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WALK-IN MEETINGS
At every event, there is a certain percentage of meetings
that are not pre-scheduled but still require adequate
preparation. These are referred to as walk-in meetings.
These meetings are important for companies and are
perfect opportunities to deliver brand messages to suit the
situation and the prospect.
It would be advisable, however, to limit participants of
these kinds of meetings to a smaller number so as to
engage with everyone.

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Meetings are immensely important to enterprises as well as
events due to the sheer number of advantages associated with
it. Deciding the right meeting type at the outset can help internal
and external attendees to prepare for the meeting and address
every point on the meeting agenda.

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If you like this presentation, take a look at our white paper
Read Now
The ultimate goal of events is to turn attendees
into customers by scheduling high-value strategic
meetings. Read our white paper to know how to
turn attendees to loyal customers at events and
trade shows.

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Jifflenow is the world’s #1 Meeting Automation Platform (MAP) that helps enterprises accelerate
business growth by automating the scheduling, management, and analysis of strategic meetings at
events, briefing centers, roadshows, executive sessions, and training forums. This advanced SaaS
platform offers enterprise-class analytics, security, GDPR compliance and integration with leading
sales and marketing software. Jifflenow is the most trusted MAP with over 200 enterprise customers
including numerous Fortune 1000 companies. The company is backed by Sequoia Capital, Accel
Partners, and Saama Capital and is based in San Jose, California.
THE WORLD’S #1 MEETING AUTOMATION PLATFORM
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