Blogging : get it wrong, it costs money. Get it right, it makes money. So, which is it gonna be? This short ebook will show you 7 of the most common mistakes I see businesses making when it comes to making the company blog a profitable venture. Get the rest of this FREE ebook here: http://bit.ly/ebook-7-reasons-download

1. reasons your
business blog is
costing you money
7
Niamh Lynch

2. The 7 reasons...
1. You haven’t set goals
2. Your blog isn't aligned with the rest of your strategy
3. Your social media isn’t strong enough to make an impact
4. You’re not properly promoting your posts
5. You have no clear CTA for your readers
6. You’ve outsourced to the wrong writer
7. You don't have a single point of control

3. Blogging : get it wrong, it costs money. Get it
right, it makes money. So, which is it gonna be?
This short ebook will show you 7 of the most
common mistakes I see businesses making
when it comes to making the company blog a
profitable venture.
Want to find out where it’s all going wrong?
Read on…

4. #1 You haven’t set goals
Without a goal, a blog is dead in the water. This goal doesn’t have to
be “making money” but if you’re not planning for it to make money,
how can you expect it to?
Pick an objective (think along the lines of bringing in sales or leads),
craft it into a written goal (think S.M.A.R.T), monitor it weekly and
assesses it on a 3 month basis.
The fix?

5. Marketers
who prioritize
blogging are
13x more
likely to enjoy
a positive ROI

6. #2Your blog isn't in line with the
rest of your online strategy
A blog shouldn’t exist in a vacuum. It doesn’t have to have the same
strategy as your website or your social media, but it does need to be
taken into account, and in turn take website and social media into
account for its own strategy.
This depends on the goal of your blog. No matter what, think
through every possible route for conversions and make sure they’re
all aligned. Ask questions like “where are blog visitors coming from?
Social? Are your social channels designed to funnel visitors to the
blog? Where do we want them to go next?
The fix?

7. This is just an excerpt from my latest free ebook, 7 Reasons your
Blog is COSTING you Money!
Read the rest here or by going to
http://bit.ly/ebook-7-reasons-download.
If you’d like to have a chat to see how you can focus, refine and
dominate your content strategy by working with me, book a
no-obligation chat today.
# Thanks for reading!