In the marketing mix the 7 ps of marketing elements are very important.because the 7 ps can be defined various information. The 7 ps are price ,product,promotion,place,people,process,physical education. And also the 7 ps can explain the different various activites

1. 7 PS OF MARKETING
MIX
M.lourdhu jenifer
BBA
Donbosco college,Yelagiri hills

2. INTRODUCTION
• A marketing mix consists of a combination of
factors that a business can control in order to
influence consumers to purchase its products. By
strategically manipulating these factors and
continuously optimizing them, businesses can
better serve their customers; in turn, boosting their
bottom lines.

3. 4 PS OF MARKETING MIX
1. Product
2. Price
3. Place
4. Promotion

4. 3PS OF MARKETING MIX
1. People
2. Process
3. Physical evidence

5. 1.PRODUCT
In marketing, a product is an
object, or system, or service
made available for consumer use
as of the consumer demand; it is
anything that can be offered to a
market to satisfy the desire or
need of a customer.

6. 2.PRICE
Price is the amount that
consumers will be willing to pay
for a product. Marketers must
link the price to the product's
real and perceived value, while
also considering supply costs,
seasonal discounts, competitors'
prices, and retail markup.

7. 3.PROMOTION
The aim of promotion is to
increase brand awareness, create
interest, generate sales or create
brand loyalty. It is one of the
basic elements of the market
mix, which includes the four Ps,
i.e., product, price, place, and
promotion. Promotion is also
one of the elements in the
promotional mix or promotional
plan.

8. 4.PLACE
place is the element of the
marketing mix that ensures that
the product is distributed and
made conveniently available for
the consumer - at the right
location at the right time. It is
imperative that, when the
consumer comes into the store
to purchase a product, that
product is readily available
without any issue.

9. 5.PEOPLE
One of the essential elements of
the marketing mix is people. This
includes everyone who is
involved in the product or service
whether directly or indirectly.
Not all of these people get in
touch with the customers. But
all these people have their own
roles to play in the production,
marketing, distribution, and
delivery of the products and
services to the customers

10. 6.PROCESS
Processes include direct activities
and indirect activities. Direct
activities add value at the
customer interface as the
consumer experiences the
service. Many processes are
supported by indirect activities,
often known as back office
activities, which support the
service before, during and after it
has been consumed.

11. 7.PHYSICAL
EVIDENCE
Physical evidence refers to
everything your customers see
when interacting with your
business. This includes:
the physical environment where
you provide the product or
service
the layout or interior design
your packaging
your branding.
Physical evidence can also refer
to your staff and how they dress
and act.

12. CONCLUSION
• Including the model of 7 P's of online marketing
into a company's marketing decisions flow will
develop a better marketing strategy for your
business. The benefits of marketing decisions
around product, price, place, promotion, people,
process, and physical evidence are vast.