The document outlines 7 principles of business leadership for navigating the new marketplace: 1) The Principle of Clarity - Knowing what you want to be, do and have in life and business. 2) The Principle of Mindset Mastery - Mastering your mindset and using attraction marketing. 3) The Principle of Anticipation - Evaluating, forecasting and solving problems ahead of time. It also provides contact information for the author, Deborah Battersby, to learn more marketing strategies.

1. 7 Principles Of Business Leadership:
Navigating The New Marketplace
Principle #1:
The Principle Of Clarity
What Do You Want To…
Be—Do—Have
in your life and in your business?
Principle #2:
The Principle Of Mindset Mastery
The Attraction Factortm
For 3 quick tips on how to use new marketing
strategies to build your business now, go to
www.NewMarketLeaders.com
© 2009 Page 1

2. Principle #3:
The Principle Of Anticipation
1. Evaluate
2. Forecast
3. Solve
Principle #4:
The Principle Of Strategy
“Zoom In—Zoom Out”
Principle #5:
The Principle Of Take Action
1. Syntax
2. Schedule
3. Implement
For 3 quick tips on how to use new marketing
strategies to build your business now, go to
www.NewMarketLeaders.com
© 2009 Page 2

3. Principle #6:
The Principle Of Assessment
1. Monitor
2. Measure
3. Mitigate
1. Acknowledge
Principle #7:
2. Celebrate Milestones
The Principle Of Renewal
3. Energize
For 3 quick tips on how to use new marketing
strategies to build your business now, go to
www.NewMarketLeaders.com
© 2009 Page 3

4. What 3 Actions Will You Commit To?
By When?
DEB BATTERSBY CRS, GRI, PMN, SRES
Debbie Battersby is a successful real estate agent with over 30 years’ experience. She
has consistently attained membership in RE/MAX’s elite Platinum Club—representing
the top 1% of RE/MAX agents in Illinois. In 1999, Deb served as the National President
of Women’s Council of REALTORS®
She is also a Master Trainer for the Anthony Robbins organization—a prestigious honor
accorded only to the best of the best. As a certified Master Practitioner in the field of
neuro-linguistics and neuro-associative conditioning, Deb brings more than 25 years of
study and experience to the arena of achievement psychology.
In recent years, Deb has branched out into speaking, coaching and writing. In that capacity, she is fre-
quently called upon by organizations and companies around the globe. Her deepest satisfaction comes from
connecting people to their individual greatness.
Deborah Battersby
Co-founder and General Partner
New Market Leaders
630-830-0064
DeborahBattersby@yahoo.com
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For 3 quick tips on how to use new marketing
strategies to build your business now, go to
www.NewMarketLeaders.com
© 2009 Page 4