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Baani Center Point, Gurgaon - 9810112309
Come Join Hands with us..........
Baani Launching Low Maintenace Retail Shops in Gurgaon, Sec-80, Next to Godrej Frontier.........
Area :-
Ground Floor - 350 to 500 sq-ft @ 11750 per sq-ft
First Floor - 300 to 450 sq-ft @ 8500 per sq-ft
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Presentation on IMC Article [Elegant (VI)]
Presentation of the article "Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study"
It is taken from September-October 1997 Journal of Advertising Research...
Promotional Management Tool
This document provides an overview of promotional management tools that allow businesses to create and manage discounts, offers, and campaigns. It discusses the costs, skills required, usage details, features like defining promotions and schedules. It also includes tips for additional tools to consider like web analytics, affiliate marketing, and inventory management to complement a promotional management tool.
Role of IMC in Marketing Process
The marketing and promotions process model has four major components: marketing strategy and analysis, target marketing process, marketing planning and program development, and the target market. It begins with developing a marketing strategy based on a situation analysis of opportunities, competitors, and selecting target markets. The company then coordinates the marketing mix and promotional strategies into a cohesive program to effectively reach the target market. Promotions play an important role in building demand among consumers and retailers.
Presentation on IMC of Colors Channel by CBS Students
This document provides an IMC plan for Colors, an Indian entertainment television channel. It discusses Colors' introduction, competitors, opportunities, objectives, and budget. Key points include:
Colors launched in 2008 and quickly gained popularity, reaching the #2 spot among Hindi channels. It features successful shows like Balika Vadhu.
The objectives are to tap untapped markets, increase brand awareness, enhance purchases, and maintain high market share. The budget was initially 50 crores and revenue is around 6000mn annually.
Future strategies proposed launching in South India, other countries, and merchandise. Tactics include promotions in small towns and with local shopkeepers. The positioning is as a general entertainment channel "with a difference"
Method of Determination of CMC
1. The critical micelle concentration (CMC) of sodium dodecyl sulfate was determined using a conductivity method. The CMC was found to be approximately 0.003M based on a break point in the graph of conductivity versus concentration.
2. Various methods can be used to determine CMC including surface tension, dye, turbidity, light scattering, and changes in other solution properties at the CMC. Each method exploits changes that occur when micelle formation begins.
3. The conductivity method works because monomers are better charge carriers than micelles, so the rate of increase in conductivity decreases above the CMC where micelles begin to form.
The Marketing Process
The document discusses the marketing process and provides details on Nestle Pakistan. It defines marketing and outlines the key steps in the marketing process - situation analysis, marketing strategy, marketing mix decisions, and implementation and control. It then provides an overview of Nestle Pakistan, including its vision, mission, products, competitors, and SWOT analysis. In its analysis, it notes that while Nestle Pakistan's sales are increasing, some areas need strategic improvements to further boost sales. It recommends Nestle increase profitability by being more proactive and expanding its outlets in Pakistan.
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Baani Center Point, Gurgaon - 9810112309
Come Join Hands with us..........
Baani Launching Low Maintenace Retail Shops in Gurgaon, Sec-80, Next to Godrej Frontier.........
Area :-
Ground Floor - 350 to 500 sq-ft @ 11750 per sq-ft
First Floor - 300 to 450 sq-ft @ 8500 per sq-ft
Main NH-8 facing, Cineplax and Food court
With Excellent Brokerage
Pls Call Gautam - 9810112309
Presentation on IMC Article [Elegant (VI)]
Presentation of the article "Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study"
It is taken from September-October 1997 Journal of Advertising Research...
Promotional Management Tool
This document provides an overview of promotional management tools that allow businesses to create and manage discounts, offers, and campaigns. It discusses the costs, skills required, usage details, features like defining promotions and schedules. It also includes tips for additional tools to consider like web analytics, affiliate marketing, and inventory management to complement a promotional management tool.
Role of IMC in Marketing Process
The marketing and promotions process model has four major components: marketing strategy and analysis, target marketing process, marketing planning and program development, and the target market. It begins with developing a marketing strategy based on a situation analysis of opportunities, competitors, and selecting target markets. The company then coordinates the marketing mix and promotional strategies into a cohesive program to effectively reach the target market. Promotions play an important role in building demand among consumers and retailers.
Presentation on IMC of Colors Channel by CBS Students
This document provides an IMC plan for Colors, an Indian entertainment television channel. It discusses Colors' introduction, competitors, opportunities, objectives, and budget. Key points include:
Colors launched in 2008 and quickly gained popularity, reaching the #2 spot among Hindi channels. It features successful shows like Balika Vadhu.
The objectives are to tap untapped markets, increase brand awareness, enhance purchases, and maintain high market share. The budget was initially 50 crores and revenue is around 6000mn annually.
Future strategies proposed launching in South India, other countries, and merchandise. Tactics include promotions in small towns and with local shopkeepers. The positioning is as a general entertainment channel "with a difference"
Method of Determination of CMC
1. The critical micelle concentration (CMC) of sodium dodecyl sulfate was determined using a conductivity method. The CMC was found to be approximately 0.003M based on a break point in the graph of conductivity versus concentration.
2. Various methods can be used to determine CMC including surface tension, dye, turbidity, light scattering, and changes in other solution properties at the CMC. Each method exploits changes that occur when micelle formation begins.
3. The conductivity method works because monomers are better charge carriers than micelles, so the rate of increase in conductivity decreases above the CMC where micelles begin to form.
The Marketing Process
The document discusses the marketing process and provides details on Nestle Pakistan. It defines marketing and outlines the key steps in the marketing process - situation analysis, marketing strategy, marketing mix decisions, and implementation and control. It then provides an overview of Nestle Pakistan, including its vision, mission, products, competitors, and SWOT analysis. In its analysis, it notes that while Nestle Pakistan's sales are increasing, some areas need strategic improvements to further boost sales. It recommends Nestle increase profitability by being more proactive and expanding its outlets in Pakistan.
Unit 1 Defining Marketing And The Marketing Process To Post
1. The document defines marketing as managing profitable customer relationships by understanding customer needs and wants, creating value for customers, and building customer relationships.
2. It discusses the importance of a customer-driven marketing strategy and orientation, with a focus on customer satisfaction and lifetime value.
3. The marketing process involves understanding customers, designing strategies to create and capture value, and building relationships through marketing programs.
Marketing - Promotion
Promotion involves communicating with customers to inform, influence, and persuade them to buy a product. The promotional mix includes advertising, sales promotions, personal selling, public relations, direct marketing, and merchandising. The optimal promotional mix depends on the product's life cycle, nature, competition, marketing budget, strategy, and target market. Promotion aims to increase awareness, change attitudes, and encourage purchase. Effectiveness is measured by whether objectives are achieved, while efficiency considers objectives achieved relative to costs.
Marketing communications mix
The document discusses the marketing communications mix, which consists of 6 ways for companies to communicate their message to customers: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, and personal selling. Each of these channels is briefly defined. The document was written by Ricardo Vanegas in 2011 to provide a brief overview of the marketing communications mix.
Marketing Mix - Place
This document discusses distribution channels and place (distribution) in marketing. It defines distribution channels as how products move from production to consumption through various intermediaries like wholesalers, retailers, distributors, and agents. It examines different types of intermediaries and their roles. Factors to consider when selecting distribution channels include the nature of the product, market characteristics, and business capabilities. Direct channels provide more control while indirect channels utilize intermediaries to reduce costs but decrease control.
IMC project (RED BULL)
Red Bull is the market leader in energy drinks but faces increasing competition. The document discusses Red Bull's history and current issues like health concerns decreasing its perceived value. It performs a SWOT analysis and discusses targeting new customer segments through product variations. The marketing mix strategies cover developing new products, pricing using penetration, intensive distribution, and a promotional plan using various media, sales promotions, and personal selling.
Communication mix
The document discusses various aspects of communication mix, which is aimed at creating awareness and persuading customers about a product or service. It defines the different tools in the marketing communications mix - advertising, personal selling, sales promotion, public relations, direct marketing, sponsorship and viral marketing. It then explains promotion, merchandising and promotional merchandising in detail. Promotion involves disseminating information about a product using various above-the-line and below-the-line techniques, while merchandising refers to methods to maximize merchandise sales using product design, packaging and pricing. Promotional merchandising uses various techniques to stimulate consumer spending.
Integrated marketing communication
Integrated marketing communication (IMC) involves coordinating different communication channels like advertising, sales promotion, public relations, direct marketing, and social media to deliver a unified message to customers. The goal of IMC is to create a seamless brand experience and maximize the effectiveness of each marketing channel. IMC considers how all aspects of the marketing mix can work together harmoniously to effectively promote products and services to end-users.
Nike, inc & IMC
Nike is a major American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. Its mission is to bring inspiration and innovation to every athlete in the world. It has a market capitalization of $68 billion and was founded in 1964. Some of its notable marketing campaigns include "Make It Count", "Find Your Greatness", and it endorses major athletes like LeBron James and Cristiano Ronaldo. Nike uses integrated marketing communications to achieve consistency across its brand elements and integration across different contact points with customers. It collects customer data through initiatives like Nike+ to drive its corporate strategy and marketing campaigns.
Marketing process overview
The marketing process overview document outlines the key steps in developing a marketing strategy and plan. It discusses:
1) Conducting a situational analysis to understand customer needs and the competitive environment. This includes tools like SWOT, PEST, and 5C analyses.
2) Developing a marketing strategy by segmenting the market into accessible, identifiable, and substantial segments. Common bases for segmentation include geographic, demographic, psychographic, and behavioral factors.
3) Deciding on the marketing mix of product, price, place, and promotion to target specific segments.
4) Implementing and controlling the marketing plan as the environment changes.
Marketing Planning Process
The document discusses the marketing planning process at different levels of an organization. It describes the steps in planning including analyzing opportunities, developing strategies, and allocating funds. Planning occurs at the corporate, division, business unit, and product levels. The key aspects of planning at each level are defined, such as establishing strategic business units and assessing growth opportunities at the corporate level. Product planning develops individual marketing plans within the overarching plans of higher levels.
IMC of Coca Cola
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
Integrated Marketing Communications
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
integrated marketing communication
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
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We will dig deeper into:
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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1. The document defines marketing as managing profitable customer relationships by understanding customer needs and wants, creating value for customers, and building customer relationships.
2. It discusses the importance of a customer-driven marketing strategy and orientation, with a focus on customer satisfaction and lifetime value.
3. The marketing process involves understanding customers, designing strategies to create and capture value, and building relationships through marketing programs.
Marketing - Promotion
Promotion involves communicating with customers to inform, influence, and persuade them to buy a product. The promotional mix includes advertising, sales promotions, personal selling, public relations, direct marketing, and merchandising. The optimal promotional mix depends on the product's life cycle, nature, competition, marketing budget, strategy, and target market. Promotion aims to increase awareness, change attitudes, and encourage purchase. Effectiveness is measured by whether objectives are achieved, while efficiency considers objectives achieved relative to costs.
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The document discusses the marketing communications mix, which consists of 6 ways for companies to communicate their message to customers: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, and personal selling. Each of these channels is briefly defined. The document was written by Ricardo Vanegas in 2011 to provide a brief overview of the marketing communications mix.
Marketing Mix - Place
This document discusses distribution channels and place (distribution) in marketing. It defines distribution channels as how products move from production to consumption through various intermediaries like wholesalers, retailers, distributors, and agents. It examines different types of intermediaries and their roles. Factors to consider when selecting distribution channels include the nature of the product, market characteristics, and business capabilities. Direct channels provide more control while indirect channels utilize intermediaries to reduce costs but decrease control.
IMC project (RED BULL)
Red Bull is the market leader in energy drinks but faces increasing competition. The document discusses Red Bull's history and current issues like health concerns decreasing its perceived value. It performs a SWOT analysis and discusses targeting new customer segments through product variations. The marketing mix strategies cover developing new products, pricing using penetration, intensive distribution, and a promotional plan using various media, sales promotions, and personal selling.
Communication mix
The document discusses various aspects of communication mix, which is aimed at creating awareness and persuading customers about a product or service. It defines the different tools in the marketing communications mix - advertising, personal selling, sales promotion, public relations, direct marketing, sponsorship and viral marketing. It then explains promotion, merchandising and promotional merchandising in detail. Promotion involves disseminating information about a product using various above-the-line and below-the-line techniques, while merchandising refers to methods to maximize merchandise sales using product design, packaging and pricing. Promotional merchandising uses various techniques to stimulate consumer spending.
Integrated marketing communication
Integrated marketing communication (IMC) involves coordinating different communication channels like advertising, sales promotion, public relations, direct marketing, and social media to deliver a unified message to customers. The goal of IMC is to create a seamless brand experience and maximize the effectiveness of each marketing channel. IMC considers how all aspects of the marketing mix can work together harmoniously to effectively promote products and services to end-users.
Nike, inc & IMC
Nike is a major American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. Its mission is to bring inspiration and innovation to every athlete in the world. It has a market capitalization of $68 billion and was founded in 1964. Some of its notable marketing campaigns include "Make It Count", "Find Your Greatness", and it endorses major athletes like LeBron James and Cristiano Ronaldo. Nike uses integrated marketing communications to achieve consistency across its brand elements and integration across different contact points with customers. It collects customer data through initiatives like Nike+ to drive its corporate strategy and marketing campaigns.
Marketing process overview
The marketing process overview document outlines the key steps in developing a marketing strategy and plan. It discusses:
1) Conducting a situational analysis to understand customer needs and the competitive environment. This includes tools like SWOT, PEST, and 5C analyses.
2) Developing a marketing strategy by segmenting the market into accessible, identifiable, and substantial segments. Common bases for segmentation include geographic, demographic, psychographic, and behavioral factors.
3) Deciding on the marketing mix of product, price, place, and promotion to target specific segments.
4) Implementing and controlling the marketing plan as the environment changes.
Marketing Planning Process
The document discusses the marketing planning process at different levels of an organization. It describes the steps in planning including analyzing opportunities, developing strategies, and allocating funds. Planning occurs at the corporate, division, business unit, and product levels. The key aspects of planning at each level are defined, such as establishing strategic business units and assessing growth opportunities at the corporate level. Product planning develops individual marketing plans within the overarching plans of higher levels.
IMC of Coca Cola
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
Integrated Marketing Communications
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
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The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
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We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
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