Check out our website: http://www.bluelabellabs.com/ Download our proudest app to date: http://www.wordhackapp.com/ Do you have an idea for the next Flappy Bird? Are you looking to build a mobile app to increase exposure for your web service? As a mobile app development company who has helped clients get their app ideas into the app store and developing our own apps, we have seen our share of mistakes. Here are 7 of the top mistakes you should avoid when developing your next app.

1. 7Mistakes You
Must AVOID
When Building
Your Mobile App
Photo Credit: Auntie K

2. Building
an app?

3. We build apps!

4. Our own apps…

5. And for our clients…

6. Avoid these 7 deadly mistakes.

7. 1
Building for
Multiple Platforms
at Once

8. Photo Credit: jfingas
Avoid doubling your
engineering costs.

9. Finalize, Iterate, and then Port!

10. 2
Having Bloated
Features

11. Good user experience is
about doing more with less.

12. Don’t condense the online
experience into the mobile screen.

13. 3
Skimming on
User Experience

14. 26%
of apps are
only opened
ONCE!

15. “It’s better to have people be happy using
someone else’s product than disgruntled
using yours.”
Photo Credit: Mathieu Thouvenin
Jason Fried, CEO at Basecamp

16. 4
Not Including
Analytics

17. “We only manage things we measure.”
Photo Credit: Skakerman

18. Important Metrics
• Daily Active Users (DAU)
• Retention Rate
• Average Time Spent within the App
• App Crashes
• Engagement
Photo Credit: bradhoc

19. 5
Mismanaging the
Project

20. Make your specifications
as detailed as possible.
Photo Credit: What What

21. Set milestones
Photo Credit: Mike Licht, NotionsCapital.com

22. 6
Not Thinking
About Monetization

23. Research other apps in your
category to see how they monetize.

24. iTunes lists out an app’s most popular in-app purchases.

25. 7
Marketing After
Submitting App

26. Photo Credit: Cranky Pressman
Contact the media around 2-4
weeks before you plan to launch.

27. “Always include a video.”
Erica Sadun, writer at TUAW & author of Pitch Perfect.
Photo Credit: Mike Licht, NotionsCapital.com

28. Avoid these 7 deadly mistakes.

29. Check out our
PROUDEST
app to date.

30. Word Hack
“
Word Hack could be your next
app addiction.
”

31. Need a custom app developed?
!
We can help!
www.bluelabellabs.com