This document outlines 7 lessons for engaging customers digitally. The lessons are: 1) Make digital banking accessible, 2) Keep content relevant, 3) Position digital banking as the start of purchase journeys, 4) Prioritize useful content over flashy design, 5) Focus on customer needs rather than the bank's goals, 6) Emphasize simple and functional interfaces, 7) Incorporate fun elements into the digital experience. The document also cites statistics showing growing customer preference for digital and multi-channel banking.