In 90 per cent of cases, the About Us page of a web site is the most visited yet it seems a lot of organisations don't give it much thought. Reading their About Us page, it almost seems as though it was an afterthought or "Something we have to have because that's the done thing". What a massive missed opportunity to connect and stand out from your competitors. Google 'tips on About Us pages' and you'll get lots of great advice but it all still really lacks an edge. It's either some whacked approach or it feels plastic and without life. So, whenever I am creating an About Us page for a client here are some of the things I keep in mind.

2. 11.. SSeeee IItt AAss TThhee
FFoouunnddaattiioonn
SSeett tthhee ttoonnee ffoorr tthhee rreesstt ooff yyoouurr ssiittee..

3. 22.. WWoorrdd CCoouunntt
bbeettwweeeenn 330000--550000 -- ddoonn''tt bbee pprreessuummee tthheeyy wwaanntt
ttoo kknnooww ''eevveerryytthhiinngg''..

4. 55.. CCaallll ttoo AAccttiioonn
DDoonn''tt jjuusstt lleeaavvee tthheemm hhaannggiinngg ttoo
ffiinndd tthheeiirr oowwnn wwaayy -- tthheeyy wwiillll wwaannddeerr..
ooffff..

5. 44.. TTaallkk AAbboouutt PPrroobblleemmss
YYoouu MMUUSSTT ttaallkk aabboouutt hhooww yyoouu ssoollvvee tthheeiirr pprroobblleemmss..

6. 33.. TTeellll AA SSttoorryy
VViissiittoorrss ddoonn''tt nneeeedd aa hhiissttoorryy lleessssoonn oorr lloonngg wwiinnddeedd
ccoorrppoorraattee sseenntteenncceess tthhaatt ddoonn''tt tteellll tthheemm aannyytthhiinngg..

7. 66.. GGiivvee IItt SSoommee PPeerrssoonnaalliittyy
PPuutt tthhee ccoorrppoorraattee bblleeaacchh aawwaayy aanndd wwrriittee mmoorree
lliikkee aa ppeerrssoonn.. PPeeooppllee ttoo bbuussiinneessss wwiitthh ppeeooppllee..

8. 77.. SSpprreeaadd IItt TThhrroouugghhoouutt
TTaakkee ssnniippppeettss ooff yyoouurr AAbboouutt UUss ppaaggee aanndd
bbuuiilldd tthheemm iinnttoo tthhee ootthheerr ccooppyy iinn yyoouurr ssiittee..

10. image credits
Slide #1. ‘Pencil’ is copyright (c) 2010 By taylor.a and made available under a Attribution 2.0 Generic (CC BY 2.0) license.
Slide #2. ‘foundation' is copyright (c) 2010 By Martin Lopatka and made available under a Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) license.
Slide #3. ‘Xy Wins Again" is copyright (c) 2005 By Editor B and made available under a Attribution 2.0 Generic (CC BY 2.0) license.
Slide #4. ‘megaphone madness’ is copyright (c) 2007 By ehnmark and made available under a Attribution 2.0 Generic (CC BY 2.0) license.
Slide #5. ‘flat tire' is copyright (c) 20010 By AlishaV and made available under a Attribution 2.0 Generic (CC BY 2.0) license.
Slide #6. ‘Camp Fire with some friends’ is copyright (c) 2006 By PitsLamp photography and made available under a Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) license.
Slide #7. ‘Crazy Man @ Euro Disney Paris' is copyright (c) 2008 By Vincent Teeuwen and made available under a Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) license.
Slide #8. ‘Peanut Butter Jelly Time!'is copyright (c) 2009 By Robert Banh and made available under a Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) license.