The following SlideShare outlines seven of the challenges MSPs currently face when building a long-term strategy for BDR growth and success, focusing on important issues like total cost of ownership, the IT skills gap, and more. But what’s more, you’ll also learn how to overcome these challenges to achieve an outlook for success.

1. 7 Challenges MSPs Face
When Looking to Build
Long-Term BDR Success

2. Managing Your
Total Cost of Ownership
#1

3. Spinning the Wheels with Yesterday's BDR Tool
If you merely calculate the simple ratio of hard costs
to revenue, you’ll be turning a blind eye to other
factors that contribute to the TCO of your BDR
platform. This outlook eats away at
profitability month over month, to
the detriment of business
efficiency and growth.

4. Labor Inefficiency
Most MSPs are paying skilled core-team members to
jockey a BDR tool to perform routine, recurring tasks.
However, if there are spikes in service requests, those
core team members are going to be stretched thin,
and service delivery standards risk being
compromised for all clients.

5. Bridging the
IT Skills Gap
#2

6. The Growing Complexity of IT Environments
In an era where numerous Internet-connected
technologies are all part of a client’s IT network, the
degree of specialization that is required to meet the
demands of service delivery has only increased. Add
to that the increased importance of cloud-based
architecture into modern IT environments, and
specialization then increases.

7. The Geography Gap
With IT demands no longer clustered around major
cities and their outlying metro areas, the demand for
high-quality managed IT services remains high across
the country.

8. Commoditized BDR
Means Less Differentiation
#3

9. BDR Is a Modern Business Must-Have
Uptime is now critical for small- and medium-sized
businesses (SMBs), and users demand always-on
access to data and applications. Similarly, with the
risks and damages associated with a data loss
incident or downtime event, the need for effective
business continuity planning as a last line of defense
against malicious attacks is a must.

10. The Perpetuity Myth
Many of the BDR solutions in today’s market are built
using the same engine and technology foundation.
Thus, the same BDR platforms that brought success in
recent memory will not necessarily set you up for
future success and allow you to
profitability grow and scale
your BDR line of business.

11. The Impact of
the Cloud
#4

12. Splitting Cloud Architectures
As cloud platforms began to crystalize into tangible
services, BDR services became splintered
based on client needs, data retention
requirements and pricing details.
Private cloud architectures were best
suited for certain requirements, while
massive public cloud architectures
were better suited for others.

13. Costly Underutilization
Many BDR solutions require lengthy contracts that put
the MSP at a disadvantage in terms of cloud storage
utilization, requiring MSPs to pay for space that may
never go used. Aside from performance limitations or
additional fees, MSPs could risk losing the profitable
edge on BDR services if they pay too much for cloud
storage that is underutilized month over month.

14. Managing BDR Storage
#5

15. The Myth of Unlimited Storage
Some BDR vendors offer “unlimited” cloud storage
plans for MSPs to provide BDR to their clients—but
there’s a catch. These plans are proposing storage
within the boundaries of what the vendor believes is
“reasonable usage.” At best, it’s not a truly unlimited
plan, and at worst it can govern the acceptable upper
limits for backups. These are restrictions MSPs should
not have to fear when onboarding new clients or
planning to grow over time.

16. Why Pay for What Your Clients Don't Need?
“Unlimited” BDR storage plans are not as open and
flexible as they seem. They do not lower the total cost
of ownership of their BDR platform,
and the flat fee that once seemed
simple can wind up walling MSPs
in, because they end up paying
for massive amounts of storage
that are not needed.

17. Deciding When to Switch
BDR Platforms
#6

18. Are Your BDR Needs Being Met?
If your current BDR platform doesn’t fit your specific
needs, it can do as much or more harm than good,
preventing you from achieving greater margins and
costing your business more money than it should just
to run daily. Therefore, it’s a good time to seriously
consider making the switch to a new platform.

19. The Four Reasons for Switching
1. Your staff is spending too much time managing
your current BDR platform.
2. You’re unable to bring on new clients and grow
your business due to difficulties with your platform.
3. The margins on BDR have decreased over time
because the TCO has increased.
4. The platform you use is no longer as competitive
with other solutions in the marketplace.

20. How BDR Will Fit into the
Emerging Security Spectrum
#7

21. Fighting Ransomware
Ransomware is nearly impossible to remediate as a
security issue because it encrypts files with protocols
too difficult to feasibly restore. However, when
ransomware is tackled as a data-loss
disaster, it makes more sense to recover
files from a recent retention point and
restore business continuity in a fast,
inexpensive process.

22. Pairing BDR and Security
Given the necessity of BDR to fight ransomware, it
should absolutely be included in any proactive
strategy to roll out a security solution to SMBs.
Coupled with a threat monitoring and management
solution (TMM) and more, BDR has a necessary place
in the security conversation for the near future.
However, not all BDR solutions are created equal,
and some will be more well-suited to handle
ransomware threats than others.

23. What's the Solution to Each
of These BDR Challenges?
?

24. Continuity247®
An advanced backup and disaster recovery
platform for profitable growth.

25. Continuity247 is a fully-managed BDR
platform designed to extend an MSP’s
workforce. Coupled with Continuum’s
world-class Network Operations Center
(NOC), Continuity247 allows MSPs to
scale resources up or down to meet
demand, drastically lowering total cost of
ownership over time.
Managing
Your Total
Cost of
Ownership
#1

26. Continuity247 bridges the IT skills gap by
bundling specialized BDR labor costs
right into the price of the platform.
Continuum MSPs pay for the
technology, the labor and the certified
skills to take on virtually any client they
can close, neutralizing any issues that
competitors will be facing relating to IT
skills gap issues.
Bridging the IT
Skills Gap
#2

27. Continuity247 is built to meet the needs
of MSPs and their clients, while tactically
addressing challenges the industry is
facing due to traditional BDR technologies.
With our 2014 acquisition of R1Soft, a
proven backup platform protecting
250,000 servers in the web hosting
market, we took ownership of a rock-solid
IP and built on top of it a new solution that
can meet the needs of the modern MSP
and SMB both today and tomorrow.
Commoditized
BDR Means
Less
Differentiation
#3

28. A platform like Continuity247 changes
the rules of cloud storage options. It
empowers MSPs with a contract-free
plan that provides the flexibility to best
cater to the way your clients back up
their data, allowing MSPs to keep an eye
on their cloud utilization and realize a
more profitable BDR offering month
over month.
The Impact of
the Cloud
#4

29. Choosing a flexible storage plan on
Continuity247 allows MSPs to keep their
total cost of ownership lower, scale their
businesses profitably, and adapt to
shifting market demand. Understanding
the pitfalls of “unlimited” plans and
making the switch to Continuity247 could
prove to be a major advantage as the
BDR landscape continues to become
more commoditized into the future.
Managing
BDR Storage
#5

30. Continuum makes it as easy as possible
to make the switch to Continuity247, and
uses a combination of a hands-on
partnerships with account managers to
make sure your transition is seamless.
Also, utilizing the power of the NOC will
help you handle many of the technical
details that often make the “rip and
replace” process more difficult.
Deciding
When to
Switch BDR
Platforms
#6

31. For BDR to fight ransomware and restore
continuity, backups must be operating
properly. Continuity247’s Continuous
Data Protection (CDP) technology
ensures that solid backup technology is
capturing the delta changes at the block
level, and its proprietary Tru-Verify™
time-lapse video verification feature
ensures that if an SMB’s environment is
hit with ransomware, their backups can
be trusted to properly restore every time.
How BDR Will
Fit into the
Emerging
Security
Spectrum
#7

32. Want to get started with Continuity247?
Click here to start your free trial!