About 143 registered companies with SECP and FBR are accredited as advertising agency with All Pakistan Newspapers Society. Almost 95% of these advertising agencies are not able to publish tender, public and prequalification notices of different government departments because Press Information Department is now directly publishing these notices to newspapers. As a result ad agencies have cut down staff. This economic inefficiency in communication sector needs our attention. About 600 persons can easily get back their jobs if Press Information Department re-allows ad agencies to publish tender notices. (Sajid Imtiaz)