Rest can trigger innovation in advertising agencies of Pakistan.

1. Rest for Recreation
- Hospitals
- Police Stations
- Ad Agencies
Rest is essential for innovation and
excellence. In every good hospital
and police station, there are rest
rooms for physicians and
inspectors respectively. Ad
agencies are behavior change
agents. It is ironic that ad agencies
in Islamabad do not have rest
rooms. Rest is basic freedom of
workers; essential or supporting
staff. UNDP, UNIDO, ILO and
Government of Pakistan are
requested to revamp advertising
agencies for boosting advertising
services exports and well-trusted
communication media agents.
Hopefully Minister for Information
and Broadcasting would take notice
of proposal.
Sajid Imtiaz: Expert Member CDKN, Member Advertising Age, Member Harvard Business Review