Discover how to do effective native advertising. Avoid the big 5 mistakes that kill most campaigns, follow the top 3 tips to create world class content, and discover 76 ad headlines which convert scientifically: http://bit.ly/1DbJLXf

1. 60 Second
Native Ad
Checklist
Avoid The Big 5 Mistakes that kill most native ad
campaigns and follow The Top 3 Tips to create
World Class Viral Content
NativeAdBuzz.com

2. brought to you by
NativeAdBuzz.com
60 Second Native
Ad Checklist
2015

3. If you’re looking for a way
to discover and run
profitable native
campaigns without
wasting time and money
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4. What’s inside
● 60 Second Native Ad Checklist
● The Big 5 Mistakes That Kill Most Native Ad campaigns
● The Top 3 Tips For World Class Native Ad Content
● Headline Generating Tool

5. 60 Second Native Ad Checklist
2. Desired action / content purpose
1. Business model
3. Call to action
4. Incomplete benefit offered
5. Specific relevant headline
6. Evocative image
7. Social sharing widget

6. The Big 5 Mistakes That
Kill
Most Native Advertising
Campaigns

7. Mistake #1
Vague valueless headline provides no reason to
be interested

8. Solution:
Use a headline which describes the benefit to come
An accurate headline will also
help ad platforms place your ad
on the most relevant publisher
sites

9. Mistake #2
Boring Ad image which doesn’t catch attention

10. Solution:
Use evocative images or ones that appeal to your demographic
The image draws attention, the title engages. Images of celebrities and peoples
faces can work really well. Use Native Ad Buzz to find the best performing
images in your niche.

11. Mistake #3
Image inconsistency between Ad and content
page causes viewer friction

12. Solution:
Use the same or similar image for both the Ad and page
Consistency creates a seamless user experience which is key in native
advertising as users make the transition from a publisher's content to
yours.

13. Mistake #4
Ad leads to a squeeze or sales page that
provides no value

14. Solution:
Use a content page that offers value
Viewers are expecting to stay on the publishers content and see a
published article which contains some form of value. An article or blog
post often work best.
Keep people interested and engaged and your content will be shared and
go viral! But REMEMBER A SOCIAL SHARING WIDGET

15. Mistake #5
Landing page purpose is confused with
multiple or unclear calls to action

16. Solution:
Have only 1 purpose or desired action per page
Be clear on the purpose or action you desire before creating the call to
action and content. You can be subtle if you choose.

17. Top 3 Tips
for
World Class Native Ad Content

18. Top Tip #1
Start At The End And Finish At The Beginning
Do It All Backwards!

19. 1. Choose business model (uncover the best native business models in
minutes)
2. Choose purpose of page (to sign up, to buy, to read more etc…)
3. Choose call to action (buy now, download now, get your…)
4. What incomplete benefit can you provide to readers
5. Choose a catchy, relevant and specific headline (see the headline
generating tool for ideas)
6. Pick an evocative image that’s attractive to your target audience (find the
current top performing ads in your niche)
Plan and complete your page in the following order
(This is worth at least $10,000)

20. Top Tip #2
Provide Awesome Value
But Be Incomplete

21. Be useful to your viewers whilst also enhancing the value of
your offer.
For example, a tasty recipe to promote a cookbook of 40 more.

22. Top Tip #3
Testing Is King!

23. Want a head start?
Native Ad Buzz can show you the best performing products, pages, viral
content, business models and ads online right now. This means you can learn
from the best and skip weeks of testing and literally thousands of dollars of
experiments, to launch immediately profitable campaigns. Find out more here
Split Test everything.
No matter how great your ads and content are, they can always be
improved.

24. Headline
Generating Tool

25. Scarcity / Urgency
1. How to [desired result] before [undesirable thing]
2. If You Don’t [blank] Now, You’ll Hate Yourself Later
3. Don’t miss the opportunity to [desired result]
4. Get [benefit] before [undesirable]
5. Have you noticed everyone’s [benefit], Hurry
6. [Desired thing] can’t last forever
7. [important group] panicking as [desired thing] shortage
8. Drastic measures to stop [desired info] becoming public
9. [X time period] before [undesirable result], hurry to [desirable result]
10. Countdown begins as [person] announces [X time period] until
[undesirable/desirable thing]

26. Gain / Pleasure
1. No [undesired result] Just [desired result] forever
2. See How Easily You Can [desirable result]
3. Imagine [desired result] And Loving Every Minute Of It
4. Here’s a Quick Way to [solve a problem]
5. Get [desired result] Without Losing [blank]
6. How To Get [desired result] Out Of [blank]
7. [celebrity] [desired result] every day...Imagine how that feels
8. [X] Questions Answered About [blank]
9. Never Suffer From [undesired result] Again
10. If You Can [blank] You Can [desired result]
11. How You Can [desired result] Almost Instantly
12. How To Become [desired result] When You [something challenging]
13. How To Use [blank] To [desired result]
14. How To Turn Your [blank] Into [desired result]
15. Now You Can Have [something desirable] Without [something undesirable]
16. Give Me [short time period] and I’ll Give You [desired result]
17. Answered: Your Most Burning Questions About [blank]

27. Gain / Pleasure
19. At Last, The Secret To [desired result] Is Revealed
20. Where [desired result] Is And How To Get It
21. Discover The [desired result] Secret
22. [blank] Your Way To A [desired result] You
23. You, a [desired result]
24. Stop [undesired result]
25. You Too Can [desired result] in [time period] with [blank]
26. How To Become [desired result] When You [something challenging]
27. There’s Big [desired result] In [blank]
28. You Don’t Have to Be [something challenging] to be [desired result]
29. Little Known Ways to [blank]
30. How to turn [blank] into [desired result]
31. How To Build a [blank] You Can Be Proud Of
32. Get [desired result] Without [undesired result]

28. Pain / Loss
1. Do You Recognize the [number] Early Warning Signs of [blank]?
2. The Biggest Lie In [your industry]
3. x best [ways] to avoid [x mistakes] killing your [blank]
4. Don’t Try [blank] Without [desired action] First
5. [blank] May Be Dangerous To [something precious]
6. [blank] May Be Causing You To Lose Out On [desired result]
7. Why [blank] Fails and [blank] Succeeds
8. Do Not Try Another [blank] Until You [take desired action]
9. What Everybody Ought to Know About [blank]
10. The Sooner You Know [blank] The Better
11. Avoid the [pain] and [desired result]
12. Get Rid of [problem] Once and For All

29. Social Proof
1. Want to know how [world class example] managed to [blank]
2. 3 ways to [blank] that [world class example] used
3. Why everyone in [desirable place] is [blank] (And Maybe You Should Too)
4. [Do something] like [world-class example]
5. Join [impressive number] of Your Peers that [take desired action]
6. 8 out of 10 [desired group] are [action], wanna know how
7. How [impressive number] Got [desired result] in [time period]
8. Like [world class example] You Can [desired result]
9. How [impressive number] Got [desired result] Without [undesired result]
10. Who Else Wants [desired result]?

30. Curiosity
1. [group] feel stupid for not knowing this [blank]
2. Scientists conclude we don’t [example] properly
3. Top 15 [group] who are [adjective] than you realised
4. 87 year old [adjective] shares secret
5. 20 [weird thing] that has the scientific community in awe
6. 10 amazing [unusual group] you must see before you die
7. The [region/country] top 10 [item] in [year]
8. 20 [weird group] from the past that [group] tried to bury
9. 25 most unusual [activity] you can do [setting/location]
10. These [X] [group] made [adjective] mistakes that [will leave you
baffled/left the world in awe]
11. [X][benefits] they don’t want you to know..
12. [X][benefits] [group] want to stop you finding out..

31. If you’re looking for a way
to discover and run
profitable native
campaigns without
wasting time and money
then sign up and start
using NativeAdBuzz.com
today
NativeAdBuzz
Boosts Return on
Investment
"I just love this software... almost feels like
cheating... :-)” - Tony Wigley, U.K
PUBLISHED BY:
Native Ad Buzz
4330 Gaines Ranch Loop
Suite 120
Austin, TX 78735
Copyright 2015
Native Partnership LLC. All Rights Reserved.
May be shared with copyright and credit left intact.
NativeAdBuzz.com
Sign up and start today