Are you looking to advance your digital strategy and put your company on the path to success? Whether you’re a business owner working with an agency or a digital marketer who needs more bandwidth, one of the biggest challenges you face is setting yourself apart in this oversaturated landscape. The most impactful campaign strategies are those that aim to move the needle on value creation and help you reach your goals. Building trust with your agency and establishing a strong marketing foundation is a sure-fire way to take your business to the next level. Watch the webinar, 6 Keys Your Business Needs To Win With Your Marketing Agency, and discover how to forge relationships and create effective campaigns that generate genuine interest and transform consideration into conversions. You’ll learn the key areas where your agency should align with your goals: 1. Transparency: 100% transparency into every dollar you invest with only one goal in mind: Delivering true Return on Investment (ROI). 2. Your Investments: Respects your digital media investments the same as traditional financial investments. 3. Investment Models: The math always needs to make sense to ensure the investment models being implemented set programs up for success. 4. Your Expectations: Together you should set realistic expectations in terms of investment level and ROI. 5. Tracking: Track everything – the data always tells the real story. 6. Results: If you win, your agency wins, too! In this special guest presentation, Eric and Erin Wilder, Co-Founders of 81 & Sunny and CallRail’s guests, walk you through ways to have a clear, transparent and trusting partnership with your agency and drive results.

2. Agency Founders
Co-founders, Eric & Erin Wilder, possess decades of enterprise level
experience working at or with top tier agencies, brands of all industries, and
tech platforms before starting their own agency.
Prior to starting 81 & Sunny, Eric and Erin found themselves burnt out with
the antiquated agency/advertiser model and the lack of value agencies and
tech partners provided to the advertisers.
The focus is to drive real ROI by pairing deep industry knowledge, multiple
data sources, and first-class technology with talented people who are
passionate about delivering value. Data, trust, and transparency are the
fundamentals of this focus and are the backbone of the agency.

3. 100% transparency into every $1 invested with only one
goal in mind: Delivering TRUE Return on Investment (ROI)
Respect our client’s digital media investments similarly to
traditional financial investments
The math always needs to make sense to ensure the
investment models being implemented set programs up for
success from the start
Set realistic expectations in terms of investment level and
ROI
Track Everything - The data always tells the real story
If YOU win, WE win!
6 Keys Your Business
Needs To Win With
Your Marketing
Agency

4. 1. 100% Transparency
100% TRANSPARENCY:
1. Begins to develop a trusting baseline from day
one, especially if an advertiser has been left
feeling burnt by working with an agency in the
past
2. Never leave an advertiser feeling left in the dark
 Always be able to prove how every $1 is being
invested
• Even if performance is not to goal,
transparency can prove what is being done
to right the ship
3. The advertiser should own ALL ad accounts and at
the end of the partnership, walk away with their
data

5. 2. Respect Media as an Investment
ADVERTISER INVESTMENTS:
1. Respect digital media investments similarly to
traditional financial investments  inherently what
they are:
• Comes with risk
• Takes a certain level of capital to participate
• Needs to be managed responsibly
• Investing into advertiser’s business
2. Expectations for Investment level + ROI need to be
kept realistic
3. The goal is to scale once proven successful

6. Understanding the Advertiser’s Business:
1. Which platforms should I invest in to achieve company goals?
2. Which platforms produce the highest quality leads from a conversion to sale ratio or
drive the most online sales?
3. Which platform is most efficient or is the most profitable for my business?
4. Is lead Quantity or Quality a better fit for my business model?
5. Can I afford a multi-channel strategy and still be profitable?
6. Am I investing enough to compete with or beat out my competition?
2. Respect Media as an Investment

7. 3. THE MATH Needs To Make Sense
INVESTMENT MODELS
1. The math always needs to make sense
to ensure the investment models being
implemented set programs up for
success from the start
2. For example, prior to launching any
campaign, understand the Advertisers
profit margins and what kind of CPL/CPA
needs to be achieved in order to break
even or be “successful”

8. 4. Set Realistic Expectations
CLIENT EXPECTATIONS - Set realistic expectations in
terms of Investment level and ROI
1. Don’t overpromise immediate success to an
Advertiser
2. Low ball conversion rates; highball CPL and if
the math still makes sense, you’ll likely
exceed expectations
3. Don’t expect 1,000% ROI from the start 
takes time a data to get there!
4. Success could be ”breaking even” while
achieving growth in customer base, for
example  Then scale!

9. 4. Set Realistic Expectations

10. 5. Track Everything
TRACKING EVERTYTHING
1. Be accountable for every $1 invested
2. The data always tells the real story - as marketers,
we know what we think we know, but user behavior
is ever changing, and the consumer may surprise
you!
3. Utilize Native Tracking tools from Google &
Facebook when starting out
4. If you are launching a program with two channels
(Google & Bing or Google & Facebook) we highly
recommend adding CallRail tracking to enrich your
data set

11. 5. Track Everything
1. Add CallRail as a cost-effective way to get
incremental data
2. This data generates post lead context,
allowing to understand not only Cost per
Lead, but Cost per Sale by Channel
3. Eliminate doubt on investment in specific
channels based on real results
4. Utilizing the enriched conversion data,
smarter/faster optimizations can be made to
our overall marketing campaign, including
shifting budget from one channel to another
based on Cost per Sale

12. 6. If YOU win, WE win!
If YOU win, WE win!
1. Do what is best for the advertiser’s
business
2. Grow agency revenue with advertiser
success!
3. The more successful the advertiser is,
the more they will invest into the
partnership!
4. Get direct contacts promoted by
always making them look good!

13. +
Monthly Sales Driven
by Media Investment
Increase in
Investment
300%
Case Study: Franchise Owner
Increase in
Territory
4,000% 90%