SlideShare a Scribd company logo
Chapter 3
Recognizing and
Creating
Opportunity
Copyright © Houghton Mifflin Company. All rights reserved. 3 | 2
Learning Objectives
• Explain the nature of creativity and problem
solving
• Identify the challenges to creativity
• Discuss how to remove the roadblocks to
creative thought
• Name some sources of new product/service
ideas
Copyright © Houghton Mifflin Company. All rights reserved. 3 | 3
Creativity *
• Enables entrepreneurs to differentiate their
businesses from competitors
• Is the basis for invention
• Is fundamental to problem solving
• Is a critical skill for recognizing or creating
opportunity in a dynamic environment
Copyright © Houghton Mifflin Company. All rights reserved. 3 | 4
Critical Concepts of Creativity
• Idea
• Business opportunity
• Opportunity recognition
• Opportunity creation
Copyright © Houghton Mifflin Company. All rights reserved. 3 | 5
Creativity and Innovation
• What is known about creativity:
– Function perspective - it is the production of
novel and useful ideas.
– Outcome perspective - it generates valuable,
useful products and services, procedures
and processes.
– Certain environmental settings are conducive
to creativity
Copyright © Houghton Mifflin Company. All rights reserved. 3 | 6
The Nature of Creativity
• Creativity as a process:
– Invention process is not formulaic or linear
– Certain definable patterns and activities can
occur in any creative process:
• Connection
• Discovery
• Invention
• Application
Copyright © Houghton Mifflin Company. All rights reserved. 3 | 7
Figure 3.1: The Invention Process
Copyright © Houghton Mifflin Company. All rights reserved. 3 | 8
Challenges to Creativity *
• No time for creativity
• No confidence (scared of criticism)
• No creative skills
Copyright © Houghton Mifflin Company. All rights reserved. 3 | 9
Removing the Roadblocks
1. Design an environment to stimulate creativity
– Minimize distractions
– Devote time daily to quiet contemplation
– Spend time in the places that best promote
your creative thinking OUTDOORS? AT THE LAKE?
– Develop a creative company culture
• “You CAN be serious without a suit” (Google)
– Mix people up
Copyright © Houghton Mifflin Company. All rights reserved. 3 | 10
Removing the Roadblocks (continued)
2. Keep track of ideas
3. Start with the familiar
4. Take advantage of a personal network
5. Return to your childhood
6. Think in opposites “Dielectic”
Copyright © Houghton Mifflin Company. All rights reserved. 3 | 11
Removing the Challenges
to Problem Solving
• Restate the problem so as to uncover the real
problem
• Identify the pros and cons for potential
solutions
• Develop a decision tree
Copyright © Houghton Mifflin Company. All rights reserved. 3 | 12
Decision Tree Analysis
Copyright © Houghton Mifflin Company. All rights reserved. 3 | 13
Sources of Innovation
• Customers - expressed needs and suggestions for improvements
• Newspapers and magazines - what are the media reporting on?
• Observation – watch how the staff works in a hospital, retail store, etc.
• Demographic shifts - moves to the south and west, concentrations of latinos, asians, etc.
• Unexpected news events - shocking developments, heighten fears, generate needs
• Trends and patterns of change - need for privacy protection on the internet
• New government regulation - health care system…how will things change now?
• Emerging industries - private space flights, wind and solar power generation, etc.
Copyright © Houghton Mifflin Company. All rights reserved. 3 | 14
New Product/Service Ideas Sources
• Technological Trends
– Human Genome Project
– Nanotechnology
– Wireless Technology
• Who will have the next great idea?!
Copyright © Houghton Mifflin Company. All rights reserved. 3 | 15
New Venture Project
 What are your roadblocks?
 Roadblock removal plan.
 Track your business ideas.

More Related Content

What's hot

Diffusion
DiffusionDiffusion
Diffusion
dharvey100
 
MES Thesis - Ontology & Canvas for Strongly Sustainable Business Models - Ora...
MES Thesis - Ontology & Canvas for Strongly Sustainable Business Models - Ora...MES Thesis - Ontology & Canvas for Strongly Sustainable Business Models - Ora...
MES Thesis - Ontology & Canvas for Strongly Sustainable Business Models - Ora...
Antony Upward
 
Invention vs Innovation
Invention vs InnovationInvention vs Innovation
Invention vs Innovation
Trina Desuyo
 
Makers, Hackspaces and Appropriate Technology
Makers, Hackspaces and Appropriate TechnologyMakers, Hackspaces and Appropriate Technology
Makers, Hackspaces and Appropriate Technology
chunkyhampton
 
module 02: methodology
module 02: methodologymodule 02: methodology
module 02: methodology
abrad
 
Digital Villages.pptx
Digital Villages.pptxDigital Villages.pptx
Digital Villages.pptx
Digital Villages
 
Business Librarians and Entrepreneurship: Innovative Trends and Characteristi...
Business Librarians and Entrepreneurship: Innovative Trends and Characteristi...Business Librarians and Entrepreneurship: Innovative Trends and Characteristi...
Business Librarians and Entrepreneurship: Innovative Trends and Characteristi...
The Entrepreneurial Librarian
 
Big City Brainstorm Presentations
Big City Brainstorm PresentationsBig City Brainstorm Presentations
Big City Brainstorm Presentations
Inger Kristine Pitts
 
Innovation from a dinosaur ca - anne planticus -cwin18 utrecht
Innovation from a dinosaur ca - anne planticus -cwin18 utrechtInnovation from a dinosaur ca - anne planticus -cwin18 utrecht
Innovation from a dinosaur ca - anne planticus -cwin18 utrecht
Capgemini
 
Enabled By Design Presentation June 2010
Enabled By Design Presentation June 2010Enabled By Design Presentation June 2010
Enabled By Design Presentation June 2010
PhilippaAldrich
 

What's hot (10)

Diffusion
DiffusionDiffusion
Diffusion
 
MES Thesis - Ontology & Canvas for Strongly Sustainable Business Models - Ora...
MES Thesis - Ontology & Canvas for Strongly Sustainable Business Models - Ora...MES Thesis - Ontology & Canvas for Strongly Sustainable Business Models - Ora...
MES Thesis - Ontology & Canvas for Strongly Sustainable Business Models - Ora...
 
Invention vs Innovation
Invention vs InnovationInvention vs Innovation
Invention vs Innovation
 
Makers, Hackspaces and Appropriate Technology
Makers, Hackspaces and Appropriate TechnologyMakers, Hackspaces and Appropriate Technology
Makers, Hackspaces and Appropriate Technology
 
module 02: methodology
module 02: methodologymodule 02: methodology
module 02: methodology
 
Digital Villages.pptx
Digital Villages.pptxDigital Villages.pptx
Digital Villages.pptx
 
Business Librarians and Entrepreneurship: Innovative Trends and Characteristi...
Business Librarians and Entrepreneurship: Innovative Trends and Characteristi...Business Librarians and Entrepreneurship: Innovative Trends and Characteristi...
Business Librarians and Entrepreneurship: Innovative Trends and Characteristi...
 
Big City Brainstorm Presentations
Big City Brainstorm PresentationsBig City Brainstorm Presentations
Big City Brainstorm Presentations
 
Innovation from a dinosaur ca - anne planticus -cwin18 utrecht
Innovation from a dinosaur ca - anne planticus -cwin18 utrechtInnovation from a dinosaur ca - anne planticus -cwin18 utrecht
Innovation from a dinosaur ca - anne planticus -cwin18 utrecht
 
Enabled By Design Presentation June 2010
Enabled By Design Presentation June 2010Enabled By Design Presentation June 2010
Enabled By Design Presentation June 2010
 

Viewers also liked

Taller práctico 10 claves para la implementación de tendencias y enfoques inn...
Taller práctico 10 claves para la implementación de tendencias y enfoques inn...Taller práctico 10 claves para la implementación de tendencias y enfoques inn...
Taller práctico 10 claves para la implementación de tendencias y enfoques inn...
Sandra Lorena Hincapie Marin
 
Whitepaper for content marketing solutions
Whitepaper for content marketing solutionsWhitepaper for content marketing solutions
Whitepaper for content marketing solutions
b2b-datapartners
 
5allen 04
5allen 045allen 04
5allen 05
5allen 055allen 05
Entreprenuers
Entreprenuers Entreprenuers
Entreprenuers
Naveed Anjum Yousufzai
 
5allen 02
5allen 025allen 02
5allen 06
5allen 065allen 06
Miele Gas Dryer T9820 Service Manual
Miele Gas Dryer T9820 Service ManualMiele Gas Dryer T9820 Service Manual
Miele Gas Dryer T9820 Service Manual
Ajit Verma
 
Libro
LibroLibro
BA Champs PowerPoint Recruitment Pitch 2012
BA Champs PowerPoint Recruitment Pitch 2012BA Champs PowerPoint Recruitment Pitch 2012
BA Champs PowerPoint Recruitment Pitch 2012
Eugene Cheng
 
Depression: It's No Laughing Matter
Depression: It's No Laughing MatterDepression: It's No Laughing Matter
Depression: It's No Laughing Matter
Eugene Cheng
 
5 Secrets to Killer Lead Generation Using SlideShare
5 Secrets to Killer Lead Generation Using SlideShare5 Secrets to Killer Lead Generation Using SlideShare
5 Secrets to Killer Lead Generation Using SlideShare
Eugene Cheng
 
Quick & Dirty Tips for : Better PowerPoint Presentations Faster
Quick & Dirty Tips for : Better PowerPoint Presentations FasterQuick & Dirty Tips for : Better PowerPoint Presentations Faster
Quick & Dirty Tips for : Better PowerPoint Presentations Faster
Eugene Cheng
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
Eugene Cheng
 

Viewers also liked (14)

Taller práctico 10 claves para la implementación de tendencias y enfoques inn...
Taller práctico 10 claves para la implementación de tendencias y enfoques inn...Taller práctico 10 claves para la implementación de tendencias y enfoques inn...
Taller práctico 10 claves para la implementación de tendencias y enfoques inn...
 
Whitepaper for content marketing solutions
Whitepaper for content marketing solutionsWhitepaper for content marketing solutions
Whitepaper for content marketing solutions
 
5allen 04
5allen 045allen 04
5allen 04
 
5allen 05
5allen 055allen 05
5allen 05
 
Entreprenuers
Entreprenuers Entreprenuers
Entreprenuers
 
5allen 02
5allen 025allen 02
5allen 02
 
5allen 06
5allen 065allen 06
5allen 06
 
Miele Gas Dryer T9820 Service Manual
Miele Gas Dryer T9820 Service ManualMiele Gas Dryer T9820 Service Manual
Miele Gas Dryer T9820 Service Manual
 
Libro
LibroLibro
Libro
 
BA Champs PowerPoint Recruitment Pitch 2012
BA Champs PowerPoint Recruitment Pitch 2012BA Champs PowerPoint Recruitment Pitch 2012
BA Champs PowerPoint Recruitment Pitch 2012
 
Depression: It's No Laughing Matter
Depression: It's No Laughing MatterDepression: It's No Laughing Matter
Depression: It's No Laughing Matter
 
5 Secrets to Killer Lead Generation Using SlideShare
5 Secrets to Killer Lead Generation Using SlideShare5 Secrets to Killer Lead Generation Using SlideShare
5 Secrets to Killer Lead Generation Using SlideShare
 
Quick & Dirty Tips for : Better PowerPoint Presentations Faster
Quick & Dirty Tips for : Better PowerPoint Presentations FasterQuick & Dirty Tips for : Better PowerPoint Presentations Faster
Quick & Dirty Tips for : Better PowerPoint Presentations Faster
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
 

Similar to 5allen 03

06 spd conceptgeneration (1)
06 spd conceptgeneration (1)06 spd conceptgeneration (1)
06 spd conceptgeneration (1)
NURUL4762
 
Entrepreneurial Discovery and Environmental Scanning
Entrepreneurial Discovery and Environmental ScanningEntrepreneurial Discovery and Environmental Scanning
Entrepreneurial Discovery and Environmental Scanning
NCVPS
 
Entrepreneurial Discovery and Environmental Scanning
Entrepreneurial Discovery and Environmental ScanningEntrepreneurial Discovery and Environmental Scanning
Entrepreneurial Discovery and Environmental Scanning
NCVPS
 
EST 200, Design Thinking
EST 200, Design ThinkingEST 200, Design Thinking
EST 200, Design Thinking
CKSunith1
 
Lecture -2(Creativity and Innovation).pptx
Lecture -2(Creativity and Innovation).pptxLecture -2(Creativity and Innovation).pptx
Lecture -2(Creativity and Innovation).pptx
CharuNangia
 
Ch 6-Slides
Ch 6-SlidesCh 6-Slides
Ch 6-Slides
Cyrus Helf
 
Where do new ideas come from
Where do new ideas come fromWhere do new ideas come from
Where do new ideas come from
Incrementa consulting
 
Entrepreneurship we can review the entrepreneurship
Entrepreneurship we can review the entrepreneurshipEntrepreneurship we can review the entrepreneurship
Entrepreneurship we can review the entrepreneurship
MuhammadAbuzar68
 
ch05.ppt
ch05.pptch05.ppt
Leading expert organizations materials handout_day2_open
Leading expert organizations materials handout_day2_openLeading expert organizations materials handout_day2_open
Leading expert organizations materials handout_day2_open
Hämeen liitto / The Regional Council of Häme
 
wipo_smes_mpt_06_www_70042.ppt
wipo_smes_mpt_06_www_70042.pptwipo_smes_mpt_06_www_70042.ppt
wipo_smes_mpt_06_www_70042.ppt
IzazAhammed3
 
SOURCES OF INNOVATION
SOURCES OF INNOVATIONSOURCES OF INNOVATION
SOURCES OF INNOVATION
FajriAnsyahPutra2
 
Innovation process & models
Innovation process & modelsInnovation process & models
Innovation process & models
VijayKrKhurana
 
Lect 7a - Innovation and Enterpreneureship.ppt
Lect 7a - Innovation and Enterpreneureship.pptLect 7a - Innovation and Enterpreneureship.ppt
Lect 7a - Innovation and Enterpreneureship.ppt
KISHOYIANKISH
 
Frank Kresin - Waag Society
Frank Kresin - Waag SocietyFrank Kresin - Waag Society
Frank Kresin - Waag Society
innovationhubs
 
NHS IA Exec Open Source Briefing Oct 2000
NHS IA Exec Open Source Briefing Oct 2000NHS IA Exec Open Source Briefing Oct 2000
NHS IA Exec Open Source Briefing Oct 2000
dalmolin
 
Lean Innovation for Micro Enterprises Module 4 Design Thinking
Lean Innovation for Micro Enterprises Module 4  Design ThinkingLean Innovation for Micro Enterprises Module 4  Design Thinking
Lean Innovation for Micro Enterprises Module 4 Design Thinking
BanbridgeDistrictEnt
 
Entrepreneurial marketing
Entrepreneurial marketingEntrepreneurial marketing
Entrepreneurial marketing
Sajad Nazari
 
AC128 OP
AC128 OPAC128 OP
AC128 OP
Aaron Cool
 
Social Intrapreneurship: Circle of Intrapreneurs Bucharest
Social Intrapreneurship: Circle of Intrapreneurs BucharestSocial Intrapreneurship: Circle of Intrapreneurs Bucharest
Social Intrapreneurship: Circle of Intrapreneurs Bucharest
Emanuele Musa
 

Similar to 5allen 03 (20)

06 spd conceptgeneration (1)
06 spd conceptgeneration (1)06 spd conceptgeneration (1)
06 spd conceptgeneration (1)
 
Entrepreneurial Discovery and Environmental Scanning
Entrepreneurial Discovery and Environmental ScanningEntrepreneurial Discovery and Environmental Scanning
Entrepreneurial Discovery and Environmental Scanning
 
Entrepreneurial Discovery and Environmental Scanning
Entrepreneurial Discovery and Environmental ScanningEntrepreneurial Discovery and Environmental Scanning
Entrepreneurial Discovery and Environmental Scanning
 
EST 200, Design Thinking
EST 200, Design ThinkingEST 200, Design Thinking
EST 200, Design Thinking
 
Lecture -2(Creativity and Innovation).pptx
Lecture -2(Creativity and Innovation).pptxLecture -2(Creativity and Innovation).pptx
Lecture -2(Creativity and Innovation).pptx
 
Ch 6-Slides
Ch 6-SlidesCh 6-Slides
Ch 6-Slides
 
Where do new ideas come from
Where do new ideas come fromWhere do new ideas come from
Where do new ideas come from
 
Entrepreneurship we can review the entrepreneurship
Entrepreneurship we can review the entrepreneurshipEntrepreneurship we can review the entrepreneurship
Entrepreneurship we can review the entrepreneurship
 
ch05.ppt
ch05.pptch05.ppt
ch05.ppt
 
Leading expert organizations materials handout_day2_open
Leading expert organizations materials handout_day2_openLeading expert organizations materials handout_day2_open
Leading expert organizations materials handout_day2_open
 
wipo_smes_mpt_06_www_70042.ppt
wipo_smes_mpt_06_www_70042.pptwipo_smes_mpt_06_www_70042.ppt
wipo_smes_mpt_06_www_70042.ppt
 
SOURCES OF INNOVATION
SOURCES OF INNOVATIONSOURCES OF INNOVATION
SOURCES OF INNOVATION
 
Innovation process & models
Innovation process & modelsInnovation process & models
Innovation process & models
 
Lect 7a - Innovation and Enterpreneureship.ppt
Lect 7a - Innovation and Enterpreneureship.pptLect 7a - Innovation and Enterpreneureship.ppt
Lect 7a - Innovation and Enterpreneureship.ppt
 
Frank Kresin - Waag Society
Frank Kresin - Waag SocietyFrank Kresin - Waag Society
Frank Kresin - Waag Society
 
NHS IA Exec Open Source Briefing Oct 2000
NHS IA Exec Open Source Briefing Oct 2000NHS IA Exec Open Source Briefing Oct 2000
NHS IA Exec Open Source Briefing Oct 2000
 
Lean Innovation for Micro Enterprises Module 4 Design Thinking
Lean Innovation for Micro Enterprises Module 4  Design ThinkingLean Innovation for Micro Enterprises Module 4  Design Thinking
Lean Innovation for Micro Enterprises Module 4 Design Thinking
 
Entrepreneurial marketing
Entrepreneurial marketingEntrepreneurial marketing
Entrepreneurial marketing
 
AC128 OP
AC128 OPAC128 OP
AC128 OP
 
Social Intrapreneurship: Circle of Intrapreneurs Bucharest
Social Intrapreneurship: Circle of Intrapreneurs BucharestSocial Intrapreneurship: Circle of Intrapreneurs Bucharest
Social Intrapreneurship: Circle of Intrapreneurs Bucharest
 

Recently uploaded

VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)
VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)
VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)
ftiiassociation
 
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
es4hjcss
 
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
ocqunu
 
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for EntrepreneursComplete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
Kopa Global Technologies
 
一比一原版(ud毕业证书)丹佛大学毕业证如何办理
一比一原版(ud毕业证书)丹佛大学毕业证如何办理一比一原版(ud毕业证书)丹佛大学毕业证如何办理
一比一原版(ud毕业证书)丹佛大学毕业证如何办理
degswa
 
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptxExploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Elastostar Rubber Corporation
 
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...
Abasse Twalal Harouna
 
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
es4hjcss
 
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
degswa
 

Recently uploaded (9)

VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)
VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)
VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)
 
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
 
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
 
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for EntrepreneursComplete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
 
一比一原版(ud毕业证书)丹佛大学毕业证如何办理
一比一原版(ud毕业证书)丹佛大学毕业证如何办理一比一原版(ud毕业证书)丹佛大学毕业证如何办理
一比一原版(ud毕业证书)丹佛大学毕业证如何办理
 
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptxExploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
 
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...
 
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
 
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
 

5allen 03

  • 2. Copyright © Houghton Mifflin Company. All rights reserved. 3 | 2 Learning Objectives • Explain the nature of creativity and problem solving • Identify the challenges to creativity • Discuss how to remove the roadblocks to creative thought • Name some sources of new product/service ideas
  • 3. Copyright © Houghton Mifflin Company. All rights reserved. 3 | 3 Creativity * • Enables entrepreneurs to differentiate their businesses from competitors • Is the basis for invention • Is fundamental to problem solving • Is a critical skill for recognizing or creating opportunity in a dynamic environment
  • 4. Copyright © Houghton Mifflin Company. All rights reserved. 3 | 4 Critical Concepts of Creativity • Idea • Business opportunity • Opportunity recognition • Opportunity creation
  • 5. Copyright © Houghton Mifflin Company. All rights reserved. 3 | 5 Creativity and Innovation • What is known about creativity: – Function perspective - it is the production of novel and useful ideas. – Outcome perspective - it generates valuable, useful products and services, procedures and processes. – Certain environmental settings are conducive to creativity
  • 6. Copyright © Houghton Mifflin Company. All rights reserved. 3 | 6 The Nature of Creativity • Creativity as a process: – Invention process is not formulaic or linear – Certain definable patterns and activities can occur in any creative process: • Connection • Discovery • Invention • Application
  • 7. Copyright © Houghton Mifflin Company. All rights reserved. 3 | 7 Figure 3.1: The Invention Process
  • 8. Copyright © Houghton Mifflin Company. All rights reserved. 3 | 8 Challenges to Creativity * • No time for creativity • No confidence (scared of criticism) • No creative skills
  • 9. Copyright © Houghton Mifflin Company. All rights reserved. 3 | 9 Removing the Roadblocks 1. Design an environment to stimulate creativity – Minimize distractions – Devote time daily to quiet contemplation – Spend time in the places that best promote your creative thinking OUTDOORS? AT THE LAKE? – Develop a creative company culture • “You CAN be serious without a suit” (Google) – Mix people up
  • 10. Copyright © Houghton Mifflin Company. All rights reserved. 3 | 10 Removing the Roadblocks (continued) 2. Keep track of ideas 3. Start with the familiar 4. Take advantage of a personal network 5. Return to your childhood 6. Think in opposites “Dielectic”
  • 11. Copyright © Houghton Mifflin Company. All rights reserved. 3 | 11 Removing the Challenges to Problem Solving • Restate the problem so as to uncover the real problem • Identify the pros and cons for potential solutions • Develop a decision tree
  • 12. Copyright © Houghton Mifflin Company. All rights reserved. 3 | 12 Decision Tree Analysis
  • 13. Copyright © Houghton Mifflin Company. All rights reserved. 3 | 13 Sources of Innovation • Customers - expressed needs and suggestions for improvements • Newspapers and magazines - what are the media reporting on? • Observation – watch how the staff works in a hospital, retail store, etc. • Demographic shifts - moves to the south and west, concentrations of latinos, asians, etc. • Unexpected news events - shocking developments, heighten fears, generate needs • Trends and patterns of change - need for privacy protection on the internet • New government regulation - health care system…how will things change now? • Emerging industries - private space flights, wind and solar power generation, etc.
  • 14. Copyright © Houghton Mifflin Company. All rights reserved. 3 | 14 New Product/Service Ideas Sources • Technological Trends – Human Genome Project – Nanotechnology – Wireless Technology • Who will have the next great idea?!
  • 15. Copyright © Houghton Mifflin Company. All rights reserved. 3 | 15 New Venture Project  What are your roadblocks?  Roadblock removal plan.  Track your business ideas.