Leveraging Broadband for Community and Economic Development


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Leveraging Broadband for Community and Economic Development

  1. 1. Leveraging Broadband for Community and Economic Development
  2. 2. Four Components of Community Technology Network Fiber, copper, coaxial, wireless Services Availability, pricing, service quality, customer service Subscription Who and how many are buying the service? Sophistication What are users doing with the technology? All Four Are Required for Community Vitality!
  3. 3. Broadband Definitions <ul><li>FCC – recently changed from 200kbps to 768kbps </li></ul><ul><li>Enough capacity to do two-way videoconferencing </li></ul><ul><li>“Whatever capacity/speed you need to do what you want to do online.” </li></ul><ul><li>Always on </li></ul>Remember that Broadband is a marketing term.
  4. 4. Wired Connections <ul><li>Dial up – phone line, need to connect </li></ul><ul><li>DSL – phone line </li></ul><ul><li>Cable modem </li></ul><ul><li>Dedicated connection – T1 to direct fiber connection </li></ul><ul><li>Fiber to the Node (FTTN) </li></ul><ul><li>FTTP (Fiber to the Premise) </li></ul>Trend: All providers pushing fiber closer to the customer!
  5. 5. Wireless Connections <ul><li>Wi-Fi </li></ul><ul><li>Fixed Wireless (a wide variety of technologies) </li></ul><ul><ul><li>LOS/NLOS </li></ul></ul><ul><ul><li>Licensed/Unlicensed </li></ul></ul><ul><li>Cellular </li></ul><ul><li>Satellite </li></ul><ul><li>700 MHz spectrum </li></ul><ul><li>800 MHz public safety networks </li></ul>Trend: Wireless networks drive mobility and productivity!
  6. 6. Questions to consider <ul><li>What do I/our community need today? </li></ul><ul><ul><li>How much speed/capacity? </li></ul></ul><ul><ul><li>What do I plan to do with the connectivity? </li></ul></ul><ul><ul><li>How much do I upload? </li></ul></ul><ul><ul><li>How important is security? </li></ul></ul><ul><ul><li>How important is reliability? </li></ul></ul><ul><li>What will I/our community need tomorrow? </li></ul><ul><ul><li>Ability to scale bandwidth to needs </li></ul></ul><ul><ul><li>Ability to connect multiple locations </li></ul></ul>
  7. 7. Getting Connected: Things to Think About <ul><li>In town – likely at least two sources of broadband though smallest communities may have only one. </li></ul><ul><ul><li>Teleco(s): DSL, T1, Dedicated connections on copper or fiber </li></ul></ul><ul><ul><li>Cable provider: Cable modem on copper coax or direct fiber </li></ul></ul><ul><ul><li>Wireless provider: wi-fi or fixed wireless </li></ul></ul><ul><li>Out of town </li></ul><ul><ul><li>DSL or cable modems (maybe) </li></ul></ul><ul><ul><li>Wireless – fixed wireless or satellite </li></ul></ul>
  8. 8. Telephone Exchange Map Dark Blue – Qwest Pink - Embarq White (west) – Federated White (east) - TDS
  9. 9. Other Area Telecommunications Providers <ul><li>Cable Television </li></ul><ul><ul><li>Appleton – Midwest Cable </li></ul></ul><ul><ul><li>Benson – Charter Communications </li></ul></ul><ul><ul><li>Kerkhoven – Charter Communications </li></ul></ul><ul><li>ISPs </li></ul><ul><ul><li>Bennett Office </li></ul></ul><ul><ul><li>Info Link </li></ul></ul><ul><ul><li>MaxMinn </li></ul></ul><ul><ul><li>Wild Blue Satellite </li></ul></ul>
  10. 10. Collaborative Telecom Activities <ul><li>Regional School Network </li></ul><ul><ul><li>Southwest/West Central Higher Education Network </li></ul></ul><ul><li>Others? </li></ul>
  11. 11. Community Strategy Alternatives
  12. 12. Traditional Economic Development Strategies Practiced in the Information Age <ul><li>Documented quality infrastructure </li></ul><ul><li>Business retention and expansion </li></ul><ul><li>Skilled workforce </li></ul><ul><li>Downtown initiatives </li></ul><ul><li>Business attraction </li></ul>
  13. 13. Infrastructure <ul><li>Inventory existing infrastructure and services </li></ul><ul><li>Prepare the market </li></ul><ul><ul><li>Conduct market studies </li></ul></ul><ul><ul><li>Install conduit as part of city CIP projects </li></ul></ul><ul><li>Regulate </li></ul><ul><ul><li>Require new developments to install FTTP </li></ul></ul><ul><ul><li>Negotiate tough franchise agreement with CATV </li></ul></ul><ul><li>Investment </li></ul><ul><ul><li>Aggregate demand of large users </li></ul></ul><ul><ul><li>Work with incumbents </li></ul></ul><ul><ul><li>Form a cooperative </li></ul></ul><ul><ul><li>Joint venture </li></ul></ul><ul><ul><li>Municipal utility </li></ul></ul>
  14. 14. Business Retention and Expansion <ul><li>Understand area businesses’ use of technology </li></ul><ul><li>Provide regular technology training programs </li></ul><ul><li>Build a vibrant technology support structure </li></ul><ul><li>Adapt business assistance programs to support technology investments and technology companies </li></ul>
  15. 15. Educating the Workforce <ul><li>Community information portals and networks </li></ul><ul><li>Education and training </li></ul><ul><ul><li>Businesses, seniors, immigrants, students </li></ul></ul><ul><ul><li>Tech fairs, promotion, training sessions, community projects </li></ul></ul><ul><li>Community commitment through technology leadership </li></ul><ul><ul><ul><li>Education </li></ul></ul></ul><ul><ul><ul><li>Health </li></ul></ul></ul><ul><ul><ul><li>Government </li></ul></ul></ul>
  16. 16. Downtown Initiatives Adding technology to the proven Main Street approach of Organization, Promotion, Design and Economic Restructuring
  17. 17. Adapted Main Street Approach <ul><li>Organization </li></ul><ul><ul><li>Technology Tools </li></ul></ul><ul><ul><li>Tech support </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Downtown web site </li></ul></ul><ul><ul><li>Email marketing </li></ul></ul><ul><li>Design </li></ul><ul><ul><li>Connectivity </li></ul></ul><ul><ul><li>Hot spots and public access sites </li></ul></ul><ul><li>Economic Restructuring </li></ul><ul><ul><li>Technology training centers/Business incubators </li></ul></ul><ul><ul><li>E-commerce savvy businesses </li></ul></ul><ul><ul><li>Digital media promotion </li></ul></ul>
  18. 18. Business Attraction <ul><li>Traditional Factors </li></ul><ul><ul><li>Available infrastructure </li></ul></ul><ul><ul><li>Quality and available workforce </li></ul></ul><ul><ul><li>Capital </li></ul></ul><ul><ul><li>Welcoming attitude </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>Promote a technology culture </li></ul></ul><ul><ul><li>Quality of life </li></ul></ul>
  19. 19. Blandin Community Broadband Resources <ul><li>Blandin Foundation </li></ul><ul><ul><li>www.blandinfoundation.org </li></ul></ul><ul><li>Technical Assistance – up to 32 hours </li></ul><ul><li>Benefits </li></ul><ul><ul><li>Technology market development activities funded </li></ul></ul><ul><ul><li>Telecommunications market studies completed </li></ul></ul><ul><ul><li>Community technology vitality is increased </li></ul></ul><ul><ul><li>Community technology promotion tools provided </li></ul></ul>
  20. 20. Continuous improvement in all facets of technology development is required for community vitality!! This is too important to sit back and be passive!
  21. 21. For more information Blandin Foundation Bill Coleman 651-491-2551 [email_address]