Learn how to include holidays and observances in your annual content calendar to improve your social media marketing strategy.

1. To Your Annual Content Calendar
5 Ways to Add
HOLIDAYS & OBSERVANCES

2. HOLIDAYS +
OBSERVANCES?
WHY PROMOTE
Highlighting holidays & observances
not only humanizes your brand, but it
also shows your audience what types
of causes (and fun activities) you find
important as a company.
BUT HOW?

3. MAKES THE TEAM MORE APPROACHABLE BY PUTTING NAMES TO FACES
CREATES AN OPPORTUNITY TO BUILD CULTURE WITHIN THE COMPANY WITH TEAM RECOGNITION
CONNECT THEM TO YOUR EMPLOYEES
WHAT WE
THIS POST CONNECTS A HOLIDAY TO
THEIR MESSAGE RELATING TO
GENERATIONAL EMPLOYEES

4. WHAT WE
THIS POST CONNECTS A HOLIDAY TO
THEIR MESSAGE
-THANKSGIVING + FOOTBALL/SPORTS-
CONNECT THEM TO YOUR COMPANY PURPOSE
CREATES AN OPPORTUNITY TO SHARE YOUR PRODUCTS OR SERVICES
MAKES THE BRAND MORE PERSONABLE BY SHARING INTIMATE MESSAGES AND
MOMENTS
MAKES AN OPPORTUNITY TO CREATE CUSTOM, BRANDED IMAGERY

5. WHAT WE
THE POST CONNECTS A UNIQUE
HOLIDAY TO THEIR MESSAGE
-NATIONAL SUNGLASSES DAY+ EYE GLASSES
CONNECT THEM TO YOUR PRODUCT
PUTS THE PRODUCT FRONT AND CENTER
CREATES THE OPPORTUNITY TO SHOWCASE NEW PRODUCTS OR UPDATES
CAN BE USED AS A PROMOTIONAL DEAL, OR IN CONJUNCTION WITH A MARKETING CAMPAIGN

6. WHAT WE
THIS SHOWS A FUN HOLIDAY
TO SHARE
CAN HOLD CULTURAL EVENT IN OFFICE
MAKES YOUR COMPANY APPEALING TO WORK FOR
CAN BE USED IN CONJUNCTION WITH JOB PROMOTIONS
AND OPENINGS
CREATES AN OPPORTUNITY FOR COMPANY EVENTS
MAKE THEM CULTURE SPECIFIC