Presentation featuring five ways to use email, mobile, and social to drive revenue and engagement. Featuring research from comscore, Exacttarget, Litmus, and ReturnPath
The Power of Personalized Marketing for Travel & HospitalityKyle Lacy
6 ways to drive digital revenue using email, mobile, and social media for the travel & hospitality industry. This presentation was given at the TIANS Conference in Halifax, NS - Canada.
News360 is partnering with top tier publishers to deliver a feed of branded thought leadership content. Stories are marked as "Promoted by ____" and are generating incredibly high CTR's because of our targeting ability.
News360 is working with publishers to deliver a feed of branded thought leadership stories from top tier brands via SDK. It's basically a simple ad call but it's not your basic ad... these thought leadership stories are real content, marked as "Promoted by ___" and deliver very high eCPM's.
Great sales start with listening. Similarly, online conversations start with relevant content. Most websites display the same content to everyone. Result: Lower conversion rates, frustrated users and hapless marketing teams who are constantly guessing about their target market.
In this webinar, Jacob Singh has demonstrated how one can use simple open source tools and some web services to create a website which adapts to the user through explicit targeting and artificial intelligence that listens to them and gives them what they are actually looking for.
Social Mobile ads for Nurse & Allied Health Recruiting Feb 2016Purplegator
Social Mobile advertising can be a recruiter's secret weapon. Combining strategic demographic profiles with geo-fencing and geo-targeting, talent acquisition managers can be assured that their ads are reaching just the right audience of potential candidates and their referral markets. The team at atsMobile can help you with every stage of your social mobile recruitment campaigns.
The Power of Personalized Marketing for Travel & HospitalityKyle Lacy
6 ways to drive digital revenue using email, mobile, and social media for the travel & hospitality industry. This presentation was given at the TIANS Conference in Halifax, NS - Canada.
News360 is partnering with top tier publishers to deliver a feed of branded thought leadership content. Stories are marked as "Promoted by ____" and are generating incredibly high CTR's because of our targeting ability.
News360 is working with publishers to deliver a feed of branded thought leadership stories from top tier brands via SDK. It's basically a simple ad call but it's not your basic ad... these thought leadership stories are real content, marked as "Promoted by ___" and deliver very high eCPM's.
Great sales start with listening. Similarly, online conversations start with relevant content. Most websites display the same content to everyone. Result: Lower conversion rates, frustrated users and hapless marketing teams who are constantly guessing about their target market.
In this webinar, Jacob Singh has demonstrated how one can use simple open source tools and some web services to create a website which adapts to the user through explicit targeting and artificial intelligence that listens to them and gives them what they are actually looking for.
Social Mobile ads for Nurse & Allied Health Recruiting Feb 2016Purplegator
Social Mobile advertising can be a recruiter's secret weapon. Combining strategic demographic profiles with geo-fencing and geo-targeting, talent acquisition managers can be assured that their ads are reaching just the right audience of potential candidates and their referral markets. The team at atsMobile can help you with every stage of your social mobile recruitment campaigns.
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
Reaching your target audience across multiple devices, locations, and times is key for maximum impact. With the rapid advancement toward mobile and identity-focused advertising, and platforms like Facebook, Twitter, and LinkedIn leading the way, you'll learn how innovative brands are adapting to this new paradigm.
The opening weekend at Cannes introduced us to #dronie (Drone + selfie) and the power of David Hasselhoff. Follow along throughout Cannes for Daily Updates from the ExactTarget Marketing Cloud.
Top social media trends from the opening weekend at Cannes Lions included:
· Sir Patrick Stewart helped Twitter become the big winner on day one of Cannes Lions, with the social platform featuring in over 1,200 mentions
· While much of Ogilvy’s social-cut through is driven by the firm’s own channels, its social campaign continues to storm ahead in the conversation stakes
· David Hasselhoff showed the power of celebrity, helping to lift Golin into a prominent position after attending a session with the agency and promoting the #Hoffornot hashtag
· Storytelling continues to be a key theme at the festival. Twitter’s #LiveStories and #LiveStorytelling have taken over from Game of Thrones in sparking conversation around how to tell stories. As a buzz word, ‘storytelling’ was second only to ‘creativity’, generating 1,257 mentions
· #dronie also proved popular with 234 mentions, which was driven by the first #dronie of the festival with Patrick Stewart on Sunday.
In this presentation given to MIMA (the Minnesota Interactive Marketing Association) on 2/18/2009, Jeffrey K. Rohrs, Vice President of Marketing for ExactTarget, shares his thoughts on the origins of social media, inbox fragmentation, and what the arrival of a truly social inbox means to marketers.
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
Reach More Customers, Faster with Text Message Marketing
Founded in 2010, TL Connects helps thousands of merchants drive in new customers, drive back lost customers, & build a stronger relationship with their customer using their proprietary text messaging platform.
We shape solutions. At Intermarkets, we define and deliver purpose-driven advertising solution. Our one-stop shop has streamlined the advertising process, maximixing your time and money with cohesive, cross-channel marketing plans. Intermarkets understands today's data-driven marketers and connects them with top publishers for win-win results.
Mobile User Aquisition (Web Summit 2014 presentation)Alkarim Nasser
With over a million apps in the app store - competition amongst mobile publishers are at an all time high. Data-driven mobile marketing is what will separate your marketing efforts from the pact. This presentation will go over tips and tricks to growth hacking success.
Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...Kwanko
Marion Min, had a conference on "The most suitable digital campaign to reach your business objective: a sectorial Approach of performance marketing", October 15, at the Digital First 2015
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
Reaching your target audience across multiple devices, locations, and times is key for maximum impact. With the rapid advancement toward mobile and identity-focused advertising, and platforms like Facebook, Twitter, and LinkedIn leading the way, you'll learn how innovative brands are adapting to this new paradigm.
The opening weekend at Cannes introduced us to #dronie (Drone + selfie) and the power of David Hasselhoff. Follow along throughout Cannes for Daily Updates from the ExactTarget Marketing Cloud.
Top social media trends from the opening weekend at Cannes Lions included:
· Sir Patrick Stewart helped Twitter become the big winner on day one of Cannes Lions, with the social platform featuring in over 1,200 mentions
· While much of Ogilvy’s social-cut through is driven by the firm’s own channels, its social campaign continues to storm ahead in the conversation stakes
· David Hasselhoff showed the power of celebrity, helping to lift Golin into a prominent position after attending a session with the agency and promoting the #Hoffornot hashtag
· Storytelling continues to be a key theme at the festival. Twitter’s #LiveStories and #LiveStorytelling have taken over from Game of Thrones in sparking conversation around how to tell stories. As a buzz word, ‘storytelling’ was second only to ‘creativity’, generating 1,257 mentions
· #dronie also proved popular with 234 mentions, which was driven by the first #dronie of the festival with Patrick Stewart on Sunday.
In this presentation given to MIMA (the Minnesota Interactive Marketing Association) on 2/18/2009, Jeffrey K. Rohrs, Vice President of Marketing for ExactTarget, shares his thoughts on the origins of social media, inbox fragmentation, and what the arrival of a truly social inbox means to marketers.
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
Reach More Customers, Faster with Text Message Marketing
Founded in 2010, TL Connects helps thousands of merchants drive in new customers, drive back lost customers, & build a stronger relationship with their customer using their proprietary text messaging platform.
We shape solutions. At Intermarkets, we define and deliver purpose-driven advertising solution. Our one-stop shop has streamlined the advertising process, maximixing your time and money with cohesive, cross-channel marketing plans. Intermarkets understands today's data-driven marketers and connects them with top publishers for win-win results.
Mobile User Aquisition (Web Summit 2014 presentation)Alkarim Nasser
With over a million apps in the app store - competition amongst mobile publishers are at an all time high. Data-driven mobile marketing is what will separate your marketing efforts from the pact. This presentation will go over tips and tricks to growth hacking success.
Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...Kwanko
Marion Min, had a conference on "The most suitable digital campaign to reach your business objective: a sectorial Approach of performance marketing", October 15, at the Digital First 2015
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
IP Targeting
or Your Digital Mailman
IP Targeting or Your Digital Mailman, is the process of showing internet advertising, to specific households based on their IP (Internet Protocol) address.
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
JourneyBuilder is the next generation marketing automation tool that allows developers to leverage the power of building and invoking interactions programmatically. This session will introduce the audience to the anatomy of an interaction, and demo how to use interaction APIs to create and invoke interactions with their customers.
Ruby is just over 20 years old. It's no longer young or hip, and that’s a good thing! In the last decade, Ruby has matured as a web technology. It's being used in many successful companies out there such as Hulu, GitHub, and Bloomberg. The ecosystem is comprised of many stable libraries and tools to handle most common web tasks, allowing you to focus on adding features to improve your product and better serve your customers. We'll talk about how you can build scalable and reliable software, but still maintain fast development turnaround by leveraging the maturity and creativity of the Ruby community.
ExactTarget Fuel offers a comprehensive set of APIs that enable you to automate your marketing campaigns and seamlessly integrate your marketing, analytics, and other business software. In this session, we'll provide an overview of Fuel's APIs with an emphasis on the latest and greatest additions to the REST API. We'll also highlight several examples of how to use these APIs to address core platform use cases such as automation and integration.
Customers expect more than just simple messaging from your brand—they want a complete personalized experience. In this session, learn how to take your application to the next level and go beyond sending email to provide an interactive journey that will engage and impress.
Node.js has proven itself as an amazing technology that has quickly changed how we build products. Node.js encourages a lightweight, composable design which gives developers more focus on features rather than chores. In this session, we'll learn how Node.js is able to provide a team with this power and how to integrate it with the product team.
Learn the basics of Heroku, the platform as a service optimized for high fidelity customer facing apps and brand experiences. You'll learn what Heroku is, and why developers love it as we walk you through getting started. We'll cover Dashboard, Dynos, Postgres, and Add-Ons, as well as Git and the command line interface.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
Generate better leads
Nurture and qualify leads for sales
Increase close rates
Provide marketing insight for your go-to-market team
Force.com can automatically generate user interfaces, but in some cases you might want to build a more custom UI. Join us to learn about Visualforce, the component-based UI framework that lets you build attractive, dynamic, reusable user interfaces. We'll cover code walk-throughs, common use cases, leveraging Apex on the server side, debugging techniques, and how to utilize the component framework to make your code portable and maintainable.
Salesforce1 is a powerful tool for web developers to build beautiful, responsive web apps. Developers can draw on their skills with JSP, ASP.NET, and PHP and go even faster with Visualforce. Join us for a fun tour where you'll learn how to use HTML, CSS, Javascript, and Visualforce to make awesome apps quickly. We'll show you how to use Twitter Bootstrap for CSS, access and bind Salesforce data with Javascript, and optimize your App using server side controllers and Visualforce markup.
Steve Jobs once said, "The people who are crazy enough to think they can change the world are the ones who do." Join us for a panel of those who dared to dream big—big enough to disrupt an industry. You'll hear from thought leaders at Uber and Getty Images who have changed an industry by taking their customers on truly delightful journeys.
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud
The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
In high-touch, complex industries customers still rely on trusted advisors to make purchasing decisions. These sales associates ask questions and observe customer behavior to personalize the experience and usher the customer to a sale. Learn how one retailer is leveraging the power of Predictive Intelligence online to help visitors find the perfect piece and become a customer for life.
Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.
Learn how you can launch and scale your social marketing operations. What pitfalls to avoid, how you can optimize for upside, and what are the key KPIs to guide your journey.
Social customer service is the newest member of marketing. In this session, learn how to drive organizational change while delivering a great customer experience and humanizing your brand. Plus, you'll learn how prominent companies have engaged millions of consumers and transformed the customer experience.
Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
Mentoring is the key to learning, advancing, and gaining insight through the benefit of the knowledge and wisdom of others. Enlisting a personal Board of Directors to offer understanding, power, perspective, and insight to the business world can bridge the gap between your personal knowledge and experience and that which is needed to take your career to a whole new level. Join Dr. Elcira Villareal of Mentoring Women's Network as she dissects the roles of a Board of Directors, and digs into why cultivating these relationships can help you achieve your goals.
Salesforce Communities is transforming industries to drive new levels of customer intimacy. Meeting your customers at Point of Decision and taking advantage of 24/7 engagement is more critical than ever in the era of The Internet of Customers. Revenue is at stake and lots of it. Come hear thought leaders discuss how you can leapfrog over layers of distribution to connect with customers when it matters most.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Elevating Tactical DDD Patterns Through Object Calisthenics
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Average Order Value by device
shows a higher order rate by
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ReturnPath
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74. Wanted to REDESIGN LOYALTY
PROGRAM
Launched newly designed,
PERSONALIZED MESSAGING
with stronger call to action
55% INCREASE in GROSS
REVENUE and 11% increase
in unique clicks
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76. Needed to grow skier’s BRAND
LOYALTY
Created TRIGGERED EMAIL
ALERTS that were personalized to
skier’s lift runs and vertical feet
skied
8% CLICK THROUGH RATE and
46% open rate
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78. Needed to send PERSONALIZED &
IMMEDIATE OFFERS
LEVERAGED HUNDREDS OF DATA
SETS to drive real time, 1:1
messages
1 MILLION + EMAILS SENT per
hour for Expedia incorporating no
less than 150 DYNAMIC
ELEMENTS
Editor's Notes
How many people watch mad men?Typical of a generation but a type of marketer at the time
Three things on marketers place. It used to be just creative.
Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails
Client Success Example: Hotels.comProblem/Need/Goal: WelcomeRewards is the hotels.com loyalty program. After a customer has accumulated 10 nights, they can earn a free night. Customers in over 80 countries can participate in the program. Welcome Rewards members receive a Monthly Account Statement email which shows current balance, number of nights needed (to earn next reward night), additional account information, and provides links to current deals/offers. The previous design, though performing relatively well, had not been updated in over 2 years. By applying design techniques found in results from other recent successful tests, we generated a new creative design.Solution: The new design focuses on 3 key design elements:Length – Shorter creative design to focus on key information (and place it above the fold)MessagingPlaced more focus on the rewards (“earned”) messaging - how many more nights the customer has to stay before earning their next free night; also has a more prominent and better located call to actionDisplayed Welcome Rewards program branding more prominentlyStronger Call to ActionIntegrated “Book Now” button with all reward program messagingRemoved the Search BoxCreative design is also customized for every country, language and brand elements. Exact Target Functionality Utilized:Data ExtensionsContent AreasFilters – to build Audiences and drive Dynamic ContentPrograms – To send emails at the optimum time of day based on “local time”SQL queriesResult: 11% increase in unique clicks55% increase in gross revenue attributed to this email programCheck out these other Client Success examples in the Client Success Library related to this challenge:Iceland AirEat’n Park Dunn Bros Coffee Ted’s Montana Grill PF ChangsTaco JohnsSpeak Relevantly to the Travel & Hospitality industry through other Client Success Stories:Go to Client Success LibrarySearch under these Filters: Travel & HospitalityInteractions: ChannelsInteractions: Convert/GrowInteractions: AcquireInteractions: Reengagement FacebookTwitterSMSTriggered EmailCampaigns
Client Success Example: Vail ResortsProblem/Need:Vail Resorts was launching an interactive social initiative called EpicMix and needed a flexible email platform that they could send their real-time one-to-one personalized email updates through. Vail Resorts sees this program as a huge differentiator versus other resorts offering Season Passes and looked to grow brand loyalty. The EpicMix program involves Radio-frequency identification(RFID) enabled Season Passes for Vail, Beaver Creek, Breckenridge, Keystone, and Heavenly. As you enjoy your days on the slopes, you are tracked via the RFID embedded in the season pass. All of your lift runs and vertical feet skied are tracked and can be automatically shared to Facebook and Twitter and viewed on the EpicMix website or via a mobile app they created. Similar to Foursquare, EpicMix awards 100s of different pins that you receive by performing various milestones related to accomplishments, locations, and resorts skied. It was the real-time triggered EpicMix email alerts around pinawards and friend alerts that Vail Resorts needed a solution for.Solution: Vail Resorts leverages the ExactTarget API in conjunction with our ability to send dynamic triggered emails. These triggered emails contain dynamic content such as pin earned images that are passed via the API call when the email is triggered. Their API calls are fully automated with their RFID tracking system and saves them time by not requiring any manual interactions to send these emails.Result:Vail Resorts has experienced very high click thru rates (~8% CTR) and open rates (~46% OR) on these emails. & Vail has been able raise the price of their EpicPass and attributes the success of this campaign to initiatives like this that have allowed them to differentiate from the competition.EpicPass renewals are also up substantially since this program was launched which speaks to the enthusiasm and brand loyalty customers are showing toward Vail Resorts.Check out these other Client Success examples in the Client Success Library related to this challenge:Iceland Air Eat’n Park Dunn Bros Coffee Ted’s Montana Grill PF ChangsTaco JohnsSpeak Relevantly to the Travel & Hospitality industry through other Client Success Stories:Go to Client Success LibrarySearch under these Filters: Travel & HospitalityInteractions: ChannelsInteractions: Convert/GrowInteractions: AcquireInteractions: Reengagement FacebookTwitterSMSTriggered EmailCampaigns
Client Success: Expedia Problem/Need/Goal:When it comes to booking travel, Expedia is a leader in the industry. Their goals with email communications are to send timely relevant offers and transactions within a narrow window of time. Solution:Expedia came to ExactTarget for real-time transactional communications that would leverage any of their hundreds of data sets to drive true 1:1 message. On a daily basis the ExactTarget Services team helps makes sense of it all and deploys the industry’s most complicated, data rich communications. Result: Today, when timeliness of send is of the essence, ExactTarget sends over 1,000,000 emails an hour for Expedia incorporating no less than 150 dynamic elements. These dynamic elements are built from predictive modeling, optimal offers, abandoned searches, and alerts/notification data (amongst many others). Check out these other Client Success examples in the Client Success Library related to this challenge:Iceland Air (Automated Drip Campaign)Hotels.com (Rewards Program)Speak Relevantly to the Travel & Hospitality industry through other Client Success Stories:Go to Client Success LibrarySearch under these Filters: Travel & Hospitality Operations: Automation Technology: IntegrationsInteractions: Convert/GrowTriggered EmailCampaigns