Have you ever wondered what all it would take to build a team to help generate new business? Here are 5 things you need to build a successful lead generation team.

1. 5 things you need to build a
Successful Lead Generation team

2. o What are your sweet spots?
o How will you build a prospect list?
o What will you use for tracking?
o What is your prospecting strategy?
o Do you have content that will attract prospects?
o How will you implement and manage?

3. • Develop the criteria for choosing companies to prospect into.
• Define the titles and job responsibilities of the prospects.
• Develop a target list of companies.
• Populate the list with targeted people and their contact information.
• Set up Social Media monitoring.
• Keep the list current and validated.

4.  Choose a CRM and marketing automation platform.
 Define your expectations.
 Develop a nurturing program.
 Build reports and dashboards.
 Outline step-by-step instructions.

5. • Outline buyers pains and point-of-view.
• Craft relevant examples and case studies.
• Create email templates with tracking.
• Develop questions to ask prospects.
• List the common objections and responses.
• Create a Sales Playbook with processes and steps.

6.  Hire a manager to lead the team.
 Train the team.
 Decide who manages the CRM.
 Prepare space and systems for the team.
 Develop Metrics.
 Create compensation plans.
 Monitor and mentor.

7. Curious about how lead generation could impact your
business?
Please call 720-552-5650
Want to learn more?
www.leadminders.com