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Five minutes on visual studies
(For transfer student orientation, 2010)
Mickey Smith’s photographs of bound journals
What is visual studies?




                          Mickey Smith’s photographs of bound journals
What is visual studies?
  A five-minute introduction




                              Mickey Smith’s photographs of bound journals
A pictorial tour of images,
starting with art history and
   widening outward…
Art history, aesthetics,
art criticism, art theory
Art history, aesthetics,
art criticism, art theory




                            Apulu of Veii, c. 510 BCE, Rome, Museo nazionale
Art history, aesthetics,
art criticism, art theory
Art history, aesthetics,
art criticism, art theory




                            Metal lamp with Jupiter on the handle. 1st c. BCE. Chicago.
Art history, aesthetics,
art criticism, art theory




                       Zhao Mengfu, Autumn Colors in the Qiao and Hua Mountains, detail. Taipei.
Visual studies, film studies,
image studies, Bildwissenschaft
Visual studies, film studies,
image studies, Bildwissenschaft
Visual studies, film studies,
image studies, Bildwissenschaft




                                  Jean Genet, Un Chant d’amour
Visual studies, film studies,
image studies, Bildwissenschaft




                                  The Million Dollar Homepage, as of November 2007
Visual studies, film studies,
image studies, Bildwissenschaft
Visual studies + visual
                                                                       communications, design,
                                                                             advertising




                                                                                             13
Two examples of ”the return” of black in advertising. Main: opening screen for Panasonic flatscreen website, 2007; Inset: from a blog on Japanese consumer goods, 2007: black cotton buds
Visual studies + visual
                                                                       communications, design,
                                                                             advertising




                                                                                             13
Two examples of ”the return” of black in advertising. Main: opening screen for Panasonic flatscreen website, 2007; Inset: from a blog on Japanese consumer goods, 2007: black cotton buds
Visual studies + visual
                                                                       communications, design,
                                                                             advertising




                                                                                             13
Two examples of ”the return” of black in advertising. Main: opening screen for Panasonic flatscreen website, 2007; Inset: from a blog on Japanese consumer goods, 2007: black cotton buds
Visual studies + visual
communications, design,
      advertising




                      Kurt Schwitters, Die neue Gestaltung in der Typographie, c. 1930
Visual studies + visual
                                                             communications, design,
                                                                   advertising




The “morphology of PowerPoint 2000,” from “Ontological Excavation: Microsoft PowerPoint 2000,” www.cc.gatech.edu/home/idris/Research/PowerPoint_Excavation_Overview.htm
Visual studies + visual
                                                             communications, design,
                                                                   advertising




The “morphology of PowerPoint 2000,” from “Ontological Excavation: Microsoft PowerPoint 2000,” www.cc.gatech.edu/home/idris/Research/PowerPoint_Excavation_Overview.htm
Visual practices in the university:
    chemical engineering, law, food science, medicine, civil engineering,
archaeology, anthropology, geology, classics, languages, restorative dentistry,
astronomy, particle physics, low-temperature physics, biochemistry, biology,
  sociology, economics, philosophy, nanotechnology, computer science…
Visual practices in the university:
    chemical engineering, law, food science, medicine, civil engineering,
archaeology, anthropology, geology, classics, languages, restorative dentistry,
astronomy, particle physics, low-temperature physics, biochemistry, biology,
  sociology, economics, philosophy, nanotechnology, computer science…
Visual practices in the university:
    chemical engineering, law, food science, medicine, civil engineering,
archaeology, anthropology, geology, classics, languages, restorative dentistry,
astronomy, particle physics, low-temperature physics, biochemistry, biology,
  sociology, economics, philosophy, nanotechnology, computer science…


                                                        Demonstration of phase-contrast X-Rays (Monash University)
Text


                     Visual practices in the university:
    chemical engineering, law, food science, medicine, civil engineering,
archaeology, anthropology, geology, classics, languages, restorative dentistry,
astronomy, particle physics, low-temperature physics, biochemistry, biology,
  sociology, economics, philosophy, nanotechnology, computer science…


                                                        Klaus Engel, Isosurfaces of convection flow in the Earth’s crust
Visual practices in the university:
    chemical engineering, law, food science, medicine, civil engineering,
archaeology, anthropology, geology, classics, languages, restorative dentistry,
astronomy, particle physics, low-temperature physics, biochemistry, biology,
  sociology, economics, philosophy, nanotechnology, computer science…


                                                                            Lake Vostok, various sources
Lake Vostok, various sources
Visual practices in the university:
    chemical engineering, law, food science, medicine, civil engineering,
archaeology, anthropology, geology, classics, languages, restorative dentistry,
astronomy, particle physics, low-temperature physics, biochemistry, biology,
  sociology, economics, philosophy, nanotechnology, computer science…


                                                                            Lake Vostok, various sources
Visual practices outside the university:
         business, commerce




                 20
Visual practices outside the university:
         business, commerce




                 20
Visual practices outside the university:
         business, commerce




                    Demonstration of Luxury Blue from Noodler’s Ink, a pigment that outlasts its paper
Theories of vision, visuality, sight,
looking, glimpsing, staring, gazing, in
cognitive science, neurophysiology,
          psychoanalysis…




                               http://img249.imageshack.us/img249/7735/cloverfieldhighreseyesft1.jpg
Theories of vision, visuality, sight,
looking, glimpsing, staring, gazing, in
cognitive science, neurophysiology,
          psychoanalysis…




                               http://img249.imageshack.us/img249/7735/cloverfieldhighreseyesft1.jpg
Viral ad for Firefox browser (c. 2006)
Viral ad for Firefox browser (c. 2006)
Visual studies is currently spreading around the world:




                                                          Viral ad for Firefox browser (c. 2006)
Visual studies is currently spreading around the world:

it is strong in the US (Cornell University, Duke
University, Rochester, Irvine),




                                                          Viral ad for Firefox browser (c. 2006)
Visual studies is currently spreading around the world:

it is strong in the US (Cornell University, Duke
University, Rochester, Irvine),

Canada, the UK, Japan, Australia, New Zealand,




                                                          Viral ad for Firefox browser (c. 2006)
Visual studies is currently spreading around the world:

it is strong in the US (Cornell University, Duke
University, Rochester, Irvine),

Canada, the UK, Japan, Australia, New Zealand,

and it is spreading in Latin America (Mexico, Argen-
tina, Brazil), south Asia (Baroda, Delhi, Tehran), south-
east Asia (Hong Kong, Taiwan), and South Africa




                                                            Viral ad for Firefox browser (c. 2006)
Visual studies is currently spreading around the world:

it is strong in the US (Cornell University, Duke
University, Rochester, Irvine),

Canada, the UK, Japan, Australia, New Zealand,

and it is spreading in Latin America (Mexico, Argen-
tina, Brazil), south Asia (Baroda, Delhi, Tehran), south-
east Asia (Hong Kong, Taiwan), and South Africa

At SAIC Visual and Critical Studies is especially
strongly oriented toward production.




                                                            Viral ad for Firefox browser (c. 2006)
24

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5 Mins On Visual Studies

  • 1. Five minutes on visual studies (For transfer student orientation, 2010)
  • 2. Mickey Smith’s photographs of bound journals
  • 3. What is visual studies? Mickey Smith’s photographs of bound journals
  • 4. What is visual studies? A five-minute introduction Mickey Smith’s photographs of bound journals
  • 5.
  • 6.
  • 7. A pictorial tour of images, starting with art history and widening outward…
  • 8.
  • 9.
  • 10.
  • 11. Art history, aesthetics, art criticism, art theory
  • 12. Art history, aesthetics, art criticism, art theory Apulu of Veii, c. 510 BCE, Rome, Museo nazionale
  • 13. Art history, aesthetics, art criticism, art theory
  • 14. Art history, aesthetics, art criticism, art theory Metal lamp with Jupiter on the handle. 1st c. BCE. Chicago.
  • 15. Art history, aesthetics, art criticism, art theory Zhao Mengfu, Autumn Colors in the Qiao and Hua Mountains, detail. Taipei.
  • 16. Visual studies, film studies, image studies, Bildwissenschaft
  • 17. Visual studies, film studies, image studies, Bildwissenschaft
  • 18. Visual studies, film studies, image studies, Bildwissenschaft Jean Genet, Un Chant d’amour
  • 19. Visual studies, film studies, image studies, Bildwissenschaft The Million Dollar Homepage, as of November 2007
  • 20. Visual studies, film studies, image studies, Bildwissenschaft
  • 21. Visual studies + visual communications, design, advertising 13 Two examples of ”the return” of black in advertising. Main: opening screen for Panasonic flatscreen website, 2007; Inset: from a blog on Japanese consumer goods, 2007: black cotton buds
  • 22. Visual studies + visual communications, design, advertising 13 Two examples of ”the return” of black in advertising. Main: opening screen for Panasonic flatscreen website, 2007; Inset: from a blog on Japanese consumer goods, 2007: black cotton buds
  • 23. Visual studies + visual communications, design, advertising 13 Two examples of ”the return” of black in advertising. Main: opening screen for Panasonic flatscreen website, 2007; Inset: from a blog on Japanese consumer goods, 2007: black cotton buds
  • 24. Visual studies + visual communications, design, advertising Kurt Schwitters, Die neue Gestaltung in der Typographie, c. 1930
  • 25. Visual studies + visual communications, design, advertising The “morphology of PowerPoint 2000,” from “Ontological Excavation: Microsoft PowerPoint 2000,” www.cc.gatech.edu/home/idris/Research/PowerPoint_Excavation_Overview.htm
  • 26. Visual studies + visual communications, design, advertising The “morphology of PowerPoint 2000,” from “Ontological Excavation: Microsoft PowerPoint 2000,” www.cc.gatech.edu/home/idris/Research/PowerPoint_Excavation_Overview.htm
  • 27. Visual practices in the university: chemical engineering, law, food science, medicine, civil engineering, archaeology, anthropology, geology, classics, languages, restorative dentistry, astronomy, particle physics, low-temperature physics, biochemistry, biology, sociology, economics, philosophy, nanotechnology, computer science…
  • 28. Visual practices in the university: chemical engineering, law, food science, medicine, civil engineering, archaeology, anthropology, geology, classics, languages, restorative dentistry, astronomy, particle physics, low-temperature physics, biochemistry, biology, sociology, economics, philosophy, nanotechnology, computer science…
  • 29. Visual practices in the university: chemical engineering, law, food science, medicine, civil engineering, archaeology, anthropology, geology, classics, languages, restorative dentistry, astronomy, particle physics, low-temperature physics, biochemistry, biology, sociology, economics, philosophy, nanotechnology, computer science… Demonstration of phase-contrast X-Rays (Monash University)
  • 30. Text Visual practices in the university: chemical engineering, law, food science, medicine, civil engineering, archaeology, anthropology, geology, classics, languages, restorative dentistry, astronomy, particle physics, low-temperature physics, biochemistry, biology, sociology, economics, philosophy, nanotechnology, computer science… Klaus Engel, Isosurfaces of convection flow in the Earth’s crust
  • 31. Visual practices in the university: chemical engineering, law, food science, medicine, civil engineering, archaeology, anthropology, geology, classics, languages, restorative dentistry, astronomy, particle physics, low-temperature physics, biochemistry, biology, sociology, economics, philosophy, nanotechnology, computer science… Lake Vostok, various sources
  • 33. Visual practices in the university: chemical engineering, law, food science, medicine, civil engineering, archaeology, anthropology, geology, classics, languages, restorative dentistry, astronomy, particle physics, low-temperature physics, biochemistry, biology, sociology, economics, philosophy, nanotechnology, computer science… Lake Vostok, various sources
  • 34. Visual practices outside the university: business, commerce 20
  • 35. Visual practices outside the university: business, commerce 20
  • 36. Visual practices outside the university: business, commerce Demonstration of Luxury Blue from Noodler’s Ink, a pigment that outlasts its paper
  • 37. Theories of vision, visuality, sight, looking, glimpsing, staring, gazing, in cognitive science, neurophysiology, psychoanalysis… http://img249.imageshack.us/img249/7735/cloverfieldhighreseyesft1.jpg
  • 38. Theories of vision, visuality, sight, looking, glimpsing, staring, gazing, in cognitive science, neurophysiology, psychoanalysis… http://img249.imageshack.us/img249/7735/cloverfieldhighreseyesft1.jpg
  • 39. Viral ad for Firefox browser (c. 2006)
  • 40. Viral ad for Firefox browser (c. 2006)
  • 41. Visual studies is currently spreading around the world: Viral ad for Firefox browser (c. 2006)
  • 42. Visual studies is currently spreading around the world: it is strong in the US (Cornell University, Duke University, Rochester, Irvine), Viral ad for Firefox browser (c. 2006)
  • 43. Visual studies is currently spreading around the world: it is strong in the US (Cornell University, Duke University, Rochester, Irvine), Canada, the UK, Japan, Australia, New Zealand, Viral ad for Firefox browser (c. 2006)
  • 44. Visual studies is currently spreading around the world: it is strong in the US (Cornell University, Duke University, Rochester, Irvine), Canada, the UK, Japan, Australia, New Zealand, and it is spreading in Latin America (Mexico, Argen- tina, Brazil), south Asia (Baroda, Delhi, Tehran), south- east Asia (Hong Kong, Taiwan), and South Africa Viral ad for Firefox browser (c. 2006)
  • 45. Visual studies is currently spreading around the world: it is strong in the US (Cornell University, Duke University, Rochester, Irvine), Canada, the UK, Japan, Australia, New Zealand, and it is spreading in Latin America (Mexico, Argen- tina, Brazil), south Asia (Baroda, Delhi, Tehran), south- east Asia (Hong Kong, Taiwan), and South Africa At SAIC Visual and Critical Studies is especially strongly oriented toward production. Viral ad for Firefox browser (c. 2006)
  • 46. 24

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